ASTON VILLA have released their home kit for the 2023-24 season – featuring a new badge and sponsor.
Unai Emery’s side will wear their new top across the continent, having qualified for next season’s Europa Conference League.
Villa’s latest kit primarily features their classic claret, with the shoulders and sleeves blue.
It is once again made by British brand Castore, who agreed a multi-year contract with the Midlanders at the start of last season.
The kit is the first to feature Villa’s new club crest.
Sporting a circular design, the badge features their trademark lion in its centre, with “Aston Villa” written above and the club’s founding year “1874” below – both in yellow typeface.
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Villa began the process of designing a new badge in June 2022, with three options put to their season ticket holders and members last November.
Fans voted overwhelmingly for their new badge, with 77 per cent preferring it to an alternative – and only eight per cent opting to stick with their previous crest.
Villa also announced earlier today that they’d agreed a multi-year agreement for BK8 to be their new shirt sponsors.
The Asian betting firm will feature on Villa’s shirts, despite Norwich receiving a backlash for agreeing a deal with them two years ago.
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Norwich quickly ditched BK8 following criticism that their advertising was “sexist” and described as “soft porn”.
Upon terminating the deal two years ago, the Canaries wrote in an official club statement: “The club and BK8 have taken on board feedback from its supporters and partners, and after continued discussions we have agreed to immediately end the partnership.
“As a club, we’re proud of our place within the local community and our relationship with supporters around the world. We have worked tirelessly for a considerable time building relationships across a wide range of mediums and community projects.
“Whilst we anticipated some negative responses to the announcement of the partnership with a betting company, the club understands the reaction to BK8, their affiliates and other similar brands’ ways of marketing, the values of which do not align with those of the football club.
“On this occasion, we got it wrong. For that, and any offence caused, the club apologises.”
Source: Soccer - thesun.co.uk
