PRIME hydration, owned by KSI and Logan Paul, is out of stock everywhere – but now there’s a new spot you can find it…
You would be forgiven for not having heard of non-league Farnham Town FC, but your kids may know them if you don’t.
Particularly now, as they are stocking the sought after Prime drink at their first-team fixtures inside the home ground.
It has long been sold out in the likes of Asda and Aldi, but is also available at The Emirates and The London Stadium.
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Thanks to some incredibly smart marketing, Farnham Town FC are becoming a team for today’s youth to get behind.
The club announced on their official Twitter account: “We’re not going to take the p*** like others are; we’re selling for £2.00 each. The real price.”
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This reaction comes as many people have been re-selling the viral drink for a huge profit, some as big as £100.
Not only will stocking the popular drink almost certainly have the young people flocking to the stadium, but it will hopefully get them frequently watching non-league football as well.
SunSport spoke exclusively to the club’s commercial director, Ed Kelsing, about the importance of the drink being sold inside the stadium, for the retail price.
He said: “In the ninth tier of English football you’ve got to do everything you can to increase numbers through the turnstiles.
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“We had the idea of buying some Prime, but instead of selling it for extortionate prices like some people are, we thought we’d do the right thing and not make a profit on each bottle and therefore sell them for £2.”
The Sidemen have become advocates for the club, and also sponsor the team’s bright pink away kit with their fast food brand “Sides”.
The famous group also visited Farnham to watch a game in a recent YouTube video, which accrued over 8.7 million views.
Kelsing added: “The Sidemen’s food brand Sides sponsor our all-new pink away shirt and we will have a Sides food van at our ground.
“This year’s away shirt is the best selling shirt in the club’s history – sales have come from all around the world.”
Our attendances are 94% up from last year, which is a huge step forward for the club.”
Ed Kelsing
The drink will be available for the first time inside the stadium when face off against top of the league Redhill FC.
You can follow their journey as they experience the highs and lows of non-league football on their YouTube channel.
Source: Soccer - thesun.co.uk
