NEWCASTLE UNITED are reportedly on the verge of agreeing a multi-million pound kit deal with luxury sportswear firm Castore.
It is thought the Toon’s agreement with the brand – who also landed a £25million multi-year contract with Rangers in the summer – will start from next season.
Newcastle are reported to have agreed a new kit deal with luxury sports brand CastoreCredit: EPA
And the Daily Mail claims the firm, established by Merseyside brothers and former athletes Tom and Phil Deacon, will take over from Puma as the Toon’s kit providers.
Rangers have reportedly been embroiled in an ongoing court dispute with current Newcastle owner and their former shareholder Mike Ashley.
The feud, which concerns a merchandising contract with Ashley’s company Sports Direct, has led to Rangers fans boycotting their club’s kit in a bid to drive the Toon chief out of the club.
And the Mail reports that Castore co-founder Tom Deacon was forced to dismiss online rumours that Ashley’s retail firm Fraser Group were investing in Castore’s move into football.
In May this year Deacon said: “We have investors who like to remain private. Our biggest investor is one of the wealthiest families in the UK.
“For the record, it’s not Mike Ashley despite some of the things I’ve read online in the last couple of weeks.
The deal between Mike Ashley’s Newcastle and Puma is reported to be ending ahead of the 2021-22 seasonCredit: PA
“Our investors are backing Castore to go and achieve the vision we have to go and build a truly global brand.
“In order to do that we knew that our first football partnership would be with one of the most global, historic, high profile clubs in the world.”
Newcastle, who are currently eighth in the Premier League and face Everton at home tomorrow, have had a kit deal with Puma since 2017.
And it is reported the deal, which was worth an estimated £6.5million three years ago, came about as a result of Ashley falling out with Nike and Adidas through his Sports Direct dealings.
Castore, established four years ago, are reportedly targeting approaches to Serie A and LaLiga sides as well as clubs in the Prem in the coming months.
Outside of football the firm have concentrated their efforts on other sports including rugby union, cricket and tennis with Andy Murray on board as a brand champion.
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Source: Soccer - thesun.co.uk
