DANI CEBALLOS is not even a fully fledged Premier League star – but no one in the English top flight earns more than him from Instagram.
The 23-year-old Spaniard is on loan at Mikel Arteta’s side from Real Madrid – with the Gunners being told they will need to shell out £44m to sign him permanently.
But what he may lack on the pitch he certainly more than makes up for in earning potential off it.
Surprisingly, Ceballos is far and away the Premier League’s top earner on the photo-sharing site, according to data from Online Casinos.
They looked at a player’s total number of promotional posts since the start of this season and coupled that with information from a recent report into influencer marketing.
Combine the two and Ceballos – who has 1.9 million Instagram followers – has amassed a huge £101,193 so far this season.
That equates to a very healthy £2,927 a WEEK.
And it is enough to put him a long way clear at the top of the table, with Manchester United’s Andreas Pereira in second, despite him being one of five players Ole Gunnar Solskjaer is looking to sell.
He has made £94,214 from his posts since the season began, working out at £2,725 a week, according to the report.
Man City’s Ilkay Gundogan rounds out the top three with earnings of £80,257 from posts to his 2.7 million Insta fans.
Man Utd have the most popular players, with Brandon Williams (sixth with £66,299) and captain Harry Maguire (ninth with £55,831) also cracking the top ten.
That means there are three Red Devils stars in there, with Chelsea and Everton the next best represented clubs with two each.
Man Utd unsurprisingly top the list of the highest earning squads from Insta posts
Paul Pogba leads the league with the most Insta followers, 40.2million, but the Man United ace has made only £12,212, while Liverpool’s Mo Salah has only netted £2,261 despite having 37.6million followers.
The research suggests neither has prioritised monetising their accounts, even though there is clearly a fortune to be made from it.
Unsurprisingly, United dominate the list of the top earning squads.
They have bagged a cumulative £543,185 since the season began at a rate of £15,712 a week.
Chelsea are second with £540,277, Arsenal third with £373, 706 and Man City fourth on £369.846.
Liverpool – some 25 points clear at the top of the table – are fifth with £313,401.
Burnley’s social media-shy stars come bottom by almost £20,000, with the club making just £9,684 from Insta posts since the start of the season, according to the report.
The total money made by all Premier League clubs from Insta since the start of the season is £3,322,467 – or £96,104 a week.
Arsenal boss Mikel Arteta says want-away Dani Ceballos will not return to Real Madrid and must fight for his place
Source: Soccer - thesun.co.uk
