KIM KARDASHIAN and Dwayne ‘The Rock’ Johnson have been tipped to complete an EFL club takeover.
American investment in English football has exploded in recent years, with 14 Premier League clubs majority owned by US firms.
It is a similar case in the EFL with a third of owners American, while there has also been an increase in celebrity involvement.
Hollywood A-listers Ryan Reynolds and Rob McElhenney sparked the drive with their takeover of Wrexham and the subsequent release of Disney+ documentary ‘Welcome to Wrexham’.
More recently NFL legend Tom Brady has become involved as an investor in Birmingham City, with another American Football star JJ Watt purchasing a stake in Burnley.
Superstar rapper A$AP Rocky was even linked to a takeover of Tranmere, and football investment expert Adam Sommerfeld believes it is only a matter of time before some bigger names get involved.
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He told the BBC‘s Monday Night Club: “A lot of these guys (celebs) will see them (clubs) as media assets because of the drama they produce.
“To try and replicate that in another area, lets say film content, is very difficult.
“The shoulder programming that comes with these things, the documentaries, opens them up to sponsors, to investors, to brand collaborators.
“There’s an argument it will become saturated quite quickly, perhaps it already has been. [Tom] Brady, JJ Watt at Burnley.
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“Now it becomes about almost how can you take it up a level. Who’s going to get The Rock, god forbid who’s going to get a KIm Kardashian.”
Sommerfeld also predicted all English clubs will be owned or part-owned by American investors in the next five to ten years, with “every team” in the EFL already in talks with US investors.
Source: Soccer - thesun.co.uk
