KSI and Logan Paul’s Prime drink will “finally” be sold at Tesco.
The hydration beverage was released to much fanfare in 2022 causing a craze, especially in the UK.
Asda were the first to stock Prime with the likes of Sainsbury’s, Morrisons and Aldi soon following.
And although supermarket giants Tesco were late to the party, Prime’s co-founders confirmed they will stock the product.
Prime posted a picture of the celeb pair behind a store with bottles in their hands, with KSI, 30, tweeting: “FINALLY.”
Paul, 28, said in February that Prime made $250million (£196m) in retail sales and $110m (£86m) gross internally.
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Due to the limited UK stock upon its early release, fans were quite literally fighting in shops to get their hands on bottles.
And KSI claimed that is part of the reason why Tesco were reluctant to sell Prime at first.
He tweeted in January: “We have the supply lol.
“Tesco just told us that the security cost to protect shoppers would cost more than they were willing to spend based off the prime demand.
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“That’s why it won’t be in Tesco. They’re waiting for the demand to go down.”
According to The Grocer, Prime will be available to buy at Tesco from Monday with a three-limit bottle per customer.
And they have an exclusive deal to sell the brand’s latest flavour, strawberry watermelon, Prime Tracker say.
Source: Boxing - thesun.co.uk
