TYSON FURY against Anthony Joshua will be sold in America on the King of the Travellers story after Bob Arum took inspiration from Peaky Blinders.
The Gypsy King has agreed a 50:50 split for a two-fight deal to face AJ in a colossal all-British heavyweight unification match-up – with an official deal close to being revealed.
Tyson Fury’s American promoter Bob Arum will use the Traveller theme to sell the Gypsy King’s fight in the USCredit: Getty Images – Getty
Fury is very proud of his Traveller rootsCredit: Craig_Brough
TV drama Peaky Blinders centres on the Birmingham gang led by Tommy Shelby and his family of Irish Traveller originCredit: Handout
And Fury’s US promoter Arum believes he can use the Traveller story to sell the fight to Americans – who he says are far less aware of the culture compared to Europe.
Top Rank chief Arum revealed the popular TV show Peaky Blinders – which tells the story of a Birmingham gang run by a family of Irish Traveller origin – has had some traction.
Arum told The Mail: “I’m working on a theme for Joshua-Fury. It takes a lot of time.
“People, particularly in the US, aren’t as aware of the travellers as in the UK or Europe.
We got a taste of it through Peaky Blinders and that story – I’m wrestling with this – of the travellers, and this King of the Travellers.”
Bob Arum
“The whole essence of being a traveller and how they’re bound to each other.
“We got a taste of it through Peaky Blinders and that story – I’m wrestling with this – of the travellers, and this King of the Travellers.
“There’s something there that I think I can use.”
Joshua has vowed to beat Fury and said ‘I’ll be undisputed’ as an announcement surrounding a mega £200million fight draws closer.
But the only man to defeat AJ in the professional ranks, Andy Ruiz Jr, believes fleet-footed WBC champ Fury will get the job done.
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Anthony Joshua has vowed to beat Tyson Fury and become the undisputed heavyweight champCredit: Getty Images – Getty
Arum revealed smoking marijuana helps him relax from the stresses of promoting boxing’s biggest fights.
The 89-year-old added: “After you’ve been at it as long as I have, you’ve seen everything.
“I control myself now – you don’t really accomplish anything by throwing a temper tantrum.
“Maybe the marijuana helps, I use it a couple of times a week. But the best thing is that I don’t get angry like I used to.
“Unfortunately, there are some people who are consumed by promotion because that’s all they know.
Maybe the marijuana helps, I use it a couple of times a week. But the best thing is that I don’t get angry like I used to.”
Bob Arum
“I never read about boxing. I read about philosophy and politics, I’m very active in politics. I did a lot of work to help Joe Biden become president.”
Arum divulged that he learned a number of tricks on marketing fights from his work with the legendary late boxer Muhammad Ali.
He said: “Muhammad Ali was a genius. He taught me that whatever adversity you face, use it to promote the event.
“When he first fought Leon Spinks, the press was ferocious: ‘It’s a mismatch!’
“So Ali took a vow of silence. It became a game and the big story of the fight.
“The week before the fight he said: ‘I’m finished…’ the press were so grateful to get a word out of his mouth that they didn’t attack the fight.
“It got a huge audience and guess what? Spinks won.”
Andy Ruiz Jr tips Anthony Joshua to lose blockbuster unification fight with Tyson Fury
Source: Boxing - thesun.co.uk
