SKY SPORTS are set to nick the Women’s Super League broadcasting rights from rivals BT Sport – with a deal to be announced in the coming weeks.
The broadcaster is said to be on the brink of sealing a contract that kick-starts from the beginning of the 2021-22 season.
Sky Sports are on the brink sealing broadcasting rights for the 2021-22 WSL season
The new deal is yet to be confirmed but SunSport understands that an announcement will be made soon.
For the first time ever, the FA made fixtures available for tenure for the next campaign in a bid to rake in more profit for the women’s game.
This is opposed to previous years in which they were provided for free to the likes of BT Sport and the BBC to cover at their own cost.
It is believed that Sky Sports were attracted to the women’s top-flight after viewing figures in England more than doubled since 2017.
A peak TV audience of 270,000 tuned in to watch Chelsea face off with Spurs in September last year.
And more than two million people tuned in to watch the BBC’s Women’s Football Show after football returned after the coronavirus crisis.
Arsenal snatched the North London bragging rights in front of a record WSL crowd of 38,262 last year at the Tottenham Stadium.
The attendance far outstripped the previous record of 31,213 set at the Etihad for the Manchester derby at the start of the same season.
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Source: Soccer - thesun.co.uk
