LIVERPOOL are reportedly set to land a multi-million pound kit deal with Adidas.
Nike has supplied the club’s kit since 2020 but the £30million-a-year agreement is set to expire at the end of next season.
The American sportswear company hoped to negotiate a new deal with the Premier League giants, but it has been outbid by a rival supplier.
According to Sport Business, Adidas has agreed a deal worth over £50m-a-year with Liverpool that will run from the start of the 2025-26 season.
The agreement will run until the end of the 2029-30 campaign.
Adidas outbid both Nike and fellow sports retailer Puma to secure the deal.
Read More on Football
Liverpool’s kits were last supplied by the German company from 2006 to 2012 before an agreement with Warrior Sports was struck.
Adidas also partnered with the Reds from 1985 to 1996, during which time they won three league titles and three FA Cups.
The sportswear brand also sponsors Arsenal and it is adored by fans.
Adidas has won over Gunners supporters in recent years by paying homage to iconic kits such as the club’s ‘Bruised Banana’ strip from the 1990’s.
Most read in Football
CASINO SPECIAL – BEST CASINO WELCOME OFFERS
The Germany company could do the same by releasing a modern take on some of Liverpool’s retro kits.
Although the Reds will receive a higher amount from Adidas compared to Nike, they will not earn as much as bitter rivals Manchester United.
The Red Devils extended their deal with Adidas to 2035 last summer, subject to certain adjustments.
They now receive a whopping £90m-a-season – a Premier League record.
Adidas has been desperately pursuing new deals in recent months.
The company lost its partnership with the German national team earlier this year.
The four-time World Cup winners will switch to Nike from 2027 after being partnered with Adidas for over 70 years.
Source: Soccer - thesun.co.uk
