Nike

Subterms

    Latest story

    263 Shares17 Views

    Liverpool ‘to land MASSIVE kit deal with Adidas to replace Nike’.. but how does it compare to Man Utd’s £90m contract?

    by

    LIVERPOOL are reportedly set to land a multi-million pound kit deal with Adidas.Nike has supplied the club’s kit since 2020 but the £30million-a-year agreement is set to expire at the end of next season.Adidas is set to take over from Nike as Liverpool’s kit providerCredit: GettyNike have supplied Liverpool’s kits since 2020Credit: GettyThe American sportswear company hoped to negotiate a new deal with the Premier League giants, but it has been outbid by a rival supplier.According to Sport Business, Adidas has agreed a deal worth over £50m-a-year with Liverpool that will run from the start of the 2025-26 season.The agreement will run until the end of the 2029-30 campaign.Adidas outbid both Nike and fellow sports retailer Puma to secure the deal.Read More on FootballLiverpool’s kits were last supplied by the German company from 2006 to 2012 before an agreement with Warrior Sports was struck.Adidas also partnered with the Reds from 1985 to 1996, during which time they won three league titles and three FA Cups.The sportswear brand also sponsors Arsenal and it is adored by fans.Adidas has won over Gunners supporters in recent years by paying homage to iconic kits such as the club’s ‘Bruised Banana’ strip from the 1990’s.Most read in FootballCASINO SPECIAL – BEST CASINO WELCOME OFFERSThe Germany company could do the same by releasing a modern take on some of Liverpool’s retro kits.Although the Reds will receive a higher amount from Adidas compared to Nike, they will not earn as much as bitter rivals Manchester United.Paul Merson warns of transfer that would ‘take the pool out of Liverpool’ that risks Reds ‘finishing nowhere’The Red Devils extended their deal with Adidas to 2035 last summer, subject to certain adjustments.They now receive a whopping £90m-a-season – a Premier League record.Adidas has been desperately pursuing new deals in recent months.The company lost its partnership with the German national team earlier this year.The four-time World Cup winners will switch to Nike from 2027 after being partnered with Adidas for over 70 years.Adidas could look to recreate some of Liverpool’s most iconic kitsCredit: GettyLiverpool’s 1993/94 kit made by Adidas was loved by many fansCredit: News Group Newspapers LtdLiverpool were last sponsored by Adidas in 2012Credit: Mark Robinson – The Sun More

    More stories

    • 188 Shares105 Views

      in Soccer

      Distraught Chelsea fans cry ‘it’s getting worse and worse’ as 2024/25 home kit is ‘leaked’

      by

      CHELSEA’S new home shirt has been “leaked” on social media, and many fans are not impressed.The Blues have endured a dreadful season under Mauricio Pochettino.Chelsea’s 2024-25 home shirt has been ‘leaked’Credit: FOOTIEHEADLINERSFans online have had their say on the new stripCredit: FOOTIEHEADLINERSThe injury-hit West Londoners currently sit ninth in the Premier League table, having drawn 2-2 with strugglers Sheffield United last weekend.Fans will be hoping that they are in for a much better campaign next time around.But if their reaction to their leaked 2024-25 home shirt is anything to go by, however, things have already gotten off to a rocky start.An image of Enzo Fernandez wearing a mooted new home strip has been posted by Footy Headlines.READ MORE ON CHELSEAThe Blue Nike strip features an orange trim on its sleeves and down its sides.Reacting to a picture of the strip, one fan tweeted: “It’s getting worse and worse.”While a second moaned: “Nike hasn’t had a good template since 2011.”A third commented: “Bad, just like their performances after spending 1 billion.”Most read in FootballBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERAnd a fourth wrote: “Nike.. awful design.”A fifth asked: “Why the orange??”Could Jose Mourinho return to Chelsea?And another added: “Bring back adidas.”Last year, Chelsea’s kit was initially released without a sponsor after a deal with Paramount Plus was blocked.They eventually sealed an agreement with Infinite Athlete, and finally debuted their new shirt sponsor during their clash with Fulham at Craven Cottage on October 2.Infinite Athlete struck a £40m deal last September to feature on the Blues’ kits for the remainder of the 2023-24 season.But it is not yet known which shirt sponsor will feature on Chelsea’s kits next season.The Blues’ 2023-24 kit initially didn’t feature a sponsorCredit: GettyChelsea debuted Infinite Athlete on their kit in OctoberCredit: Rex More

    • 275 Shares157 Views

      in Soccer

      England away kit sells more than home shirt for first time EVER after Nike’s ‘woke’ cross was slammed by legends & fans

      by

      ENGLAND’S away kit is selling more than the home shirt for the first time ever at one retail giant. It comes after Nike’s “woke” crisis saw the St George’s Cross on the Three Lions’ shirt modified with different colouring to the traditional red bars.England fans have been left fuming over the modified flagCredit: Nike/XThe flag is found on the back collar of the shirtCredit: EPAEngland played in the away kit against Belgium in a recent friendlyCredit: PAThe modified flag is found on the inside of the collar on the away kitCredit: REXThe decision was slammed by fans, Three Lions’ legends, and politicians, including Prime Minister Rishi Sunak and Labour leader Keir Starmer, among those opposing the change.The modified flag is also used on the away shirt, but instead of sitting on the outside of the back collar it is hidden on the inside.Now high street giant JD Sports has revealed that for the first time ever the England away kit is selling more than the home kit.Regis Schulz, chief executive of JD Sports, told The Sun: “ It has only been two or three days of trading and so far it has been ok , but the one thing we are seeing is that the away shirt is selling better than the other one, when usually it would be the other way around.”Read more on footballShulz also said the company had not sold out of the shirt yet.”It is early days.”We have more shirts than normal, we had a bigger order so that might be why.”The strange sales pattern comes after last week’s row that saw Nike say they never intended to offend England fans.Most read in FootballThe Telegraph also reported that an even more multi-coloured version of the kit was turned down by the FA.Sportswear giant Nike released a statement saying: “We have been a proud partner of the FA since 2012 and understand the significance and importance of the St George’s Cross and it was never our intention to offend, given what it means to England fans.“Together with the FA, the intention was to celebrate the heroes of 1966 and their achievements.Headline KIT CLASH Nike wanted to add MORE colours to St George’s cross on England kit.. until the FA stepped in, insiders claim“The trim on the cuffs takes its cues from the training gear worn by England’s 1966 heroes, with a gradient of blues and reds topped with purple.“The same colours also feature an interpretation of the flag on the back of the collar.”Peter Shilton, England’s most capped men’s player ever, has been one of the the kit’s fiercest critics.The 74-year-old said: “This is wrong on every level. I’m totally against it. Including the price that Nike are going to charge.”It’s woke. If you’re going to put the St George’s Cross on a kit, which obviously Nike have done, then just put it on with the traditional colours. Like the Three Lions, it’s traditional.”The FA said in a statement: “The new England 2024 home kit has a number of design elements which were meant as a tribute to the 1966 World Cup-winning team.”The coloured trim on the cuffs is inspired by the training gear worn by England’s 1966 heroes, and the same colours also feature on the design on the back of the collar.”It is not the first time that different coloured St George’s Cross-inspired designs have been used on England shirts.”We are very proud of the red and white St George’s cross – the England flag.One thing we are seeing is that the away shirt is selling better than the other one, when usually it would be the other way aroundRegis SchulzPoliticians also decried with the change with Labour leader Keir Starmer exclusive telling The Sun on the new politics show Never Mind the Ballots.In the show – airing now on thesun.co.uk and The Sun’s YouTube channel – Starmer laid into Nike’s decision to change the flag on the back of the shirt.Sir Keir said the original colours were “unifying” – and called the St George’s “something to be proud of”.Meanwhile, Sunak said: “Obviously I prefer the original, and my general view is that when it comes to our national flags, we shouldn’t mess with them.READ MORE SUN STORIES”Because they are a source of pride, identity, who we are, and they’re perfect as they are.”Other retailers are yet to release their sales.Kit price increase
      Many supporters are also outraged by a huge increase in the price of the kit.
      A standard England shirt will cost £84.99 – £20 more than three years ago for the Euro 2020 final.
      A junior version from the official England online store sets fans back £64.99.
      And the charge for a lightweight, quick-drying, so-called “authentic” top has raised even more eyebrows.
      It costs £124.99 for the adult shirt and just £5 less for the junior size.

      Sir Keir Starmer slammed the decision to change the flag and said the kit must eb cheaperCredit: Darren FletcherEngland star Jack Grealish in the away kit More

    • 275 Shares99 Views

      in Soccer

      France fans divided over size of cock on new Euro 2024 shirt as Nike finds itself at centre of fresh kit controversy

      by

      FRANCE fans are up in arms over a massive cock – after Nike unveiled another controversial kit.The sportswear giants were slammed by Prime Minister Rishi Sunak, former England stars including Peter Shilton, and fans after changing the colours of the St George’s Cross on the new Three Lions strip.The new France kit has a large cockerel on itCredit: NikeThe size of the badge is not popular with everyoneCredit: NikeFrance will wear the shirt at Euro 2024Credit: NikeBut some supporters across the Channel are also unhappy because Nike have increased the size of the traditional cockerel emblem on the chest of the replica kit they have launched ahead of Euro 2024.One fan summed up the feelings of many by describing the oversided chicken design as “totally disproportionate, uncalled-for even”.But others are sticking up for the bigger cock and are even proud of it.A supporter said: “We are often considered arrogant, so we might as well embrace it whole-heartedly”.READ MORE IN FOOTBALLAnother said the image was “galvanising”.Nike’s overall design harks back to the France kits of the 1970s, with an electric blue shirt.And at least they haven’t messed with the traditional colours of the French flag.The shirt collar is red, white and blue, to represent the Tricolore – no sign of the purple added to the England kit.Most read in Euro 2024BEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERBiggest football kit fails
      Fiorentina 1992-1993: Kit was pulled after fans noticed a swastika in the pattern around the chest and shoulders.
      Man Utd 1996-1997: Sir Alex Ferguson blames grey kit for a loss to Southampton, claiming the players couldn’t see their team-mates as they blended in with the crowd.
      Cameroon 2004: Kit had no sleeves and was a vest. Banned by Fifa so designers Puma added black sleeves in the hope it wouldn’t stand out,
      Cardiff 2012-2013: Controversial owner Vincent Tan changed the club’s home shirt from blue to red as it was a lucky colour in his hometown.
      Huddersfield 2019-20: Publicity stunt gone wrong. Town play a friendly match with Paddy Power sponsor written in huge font in a sash across the strip. Broke an FA rule over the size of sponsors and Huddersfield were fined.

      France, the 2022 World Cup finalists, will go to Germany among the favourites to win Euro 2024.But after the row over the kit, their supporters will be even keener to avoid a repeat of the cock-up at Euro 2020.Dean Scoggins travels to FC Koln in Germany to find Europe’s best Away DayFrance led their last 16 clash with Switzerland 3-1 with less than 10 minutes to go, but conceded twice, including a 90th minute equaliser, before losing on penalties.France’s previous kit (left) and the new strip for 2024 (right)Nike have been criticised for changing the colour of the St George’s CrossCredit: PA More

    • 200 Shares189 Views

      in Soccer

      England fans rage over ‘woke’ kit as Three Lions wear woke design for the first time

      by

      ENGLAND wore their controversial kit for the first time last night against Brazil — as fans raged over its woke design.Nike’s addition of purple and blue horizontal stripes to the St George’s cross angered many in the official England kit store at Wembley Stadium.England fans are furious following Nike’s offensive adaptation of the St George’s Cross on the new England ShirtCredit: https://www.instagram.com/officialfootballfashion/p/C4s5FMHsU1J/?img_index=10The emblem is on the back of the shirt’s neckCredit: RexMichelle Betterton, 43, with her twins, ten, said: “I support inclusivity and diversity, I’m just not sure they should have done it on the cross. Can you imagine if they coloured the Welsh Dragon black?”Dean Ward, 54, who travelled from Stamford, Lincs, with wife Leanne, 52, and son Jack, 12, said: “It’s all woke marketing. I’m not a fan of them messing about.“They wouldn’t get away with messing about with any other flag.”Lee Farrell, 43, who was at the game with wife Helen, 44, son Jude ten, and daughter Aoife, 12, all from Leicester, said: “They should have left the shirt alone. But it’s the world we live in now.”READ MORE FOOTBALL NEWSLiam, a dad from Wigan, told us: “I’m showing the shirt the red card.”Fans also hit out at the cost.A match day version costs £124.99 for adults and £119.99 for kids, while replicas are £84.99 for adults and £64.99 for children.Michelle added: “It’s disgusting. £65 for a child’s? Absolutely not!” The redesign is widely believed to have been brought about because of concerns over the flag’s history and its link to far-right groups.Most read in FootballCoach Gareth Southgate has said: “If it is not white with a red cross, it is not the St George’s flag.”Prime Minister Rishi Sunak said the national flag is a “source of pride and identity” and should not be messed with.Keir Starmer blasts hated change to England footie shirt on Sun’s new politics show and demands kits must be cheaperNike said it never intended to offend.The Three Lions will wear it again on Tuesday against Belgium.
       THE German FA has sparked fury by ditching its national team kit supplier, home-grown adidas, after 70 years — for Nike.
      Ollie Watkins in the shirt against Brazil on Saturday nightCredit: PA’I’m showing the shirt the red card. They should never have changed the colours’, says dad Liam, from WiganCredit: John McLellan’I support diversity but can you imagine if they coloured in the Welsh Dragon black?’, says mum MichelleCredit: John McLellan’It’s all woke marketing. I’m not a fan of them messing about’, says Dean from StamfordCredit: John McLellan More

    • 250 Shares109 Views

      in Soccer

      Nike wanted to add MORE colours to St George’s cross on England kit.. until the FA stepped in, insiders claim

      by

      NIKE wanted to add more colours to the controversial new England kit before the FA stepped in, insiders have claimed.The sports brand this week revealed it had altered St George’s Cross using purple and blue horizontal stripes in what it called a “playful update” to the shirt ahead of Euro 2024.The new England shirt has sparked a huge reactionThe altered St George’s Cross has drawn criticism from politiciansThe US firm said the colours were inspired by the training kit worn by England’s 1966 World Cup winners.But furious football pundits, players, celebs and fans have slammed the “woke” design since it was launched earlier this week.And now it’s been claimed that Nike wanted to make the kit even more multi-coloured  – displaying a “rainbow” effect.However, sources say the strip was sent to the FA’s former commercial director Navin Singh for final approval – and was turned down, reports The Telegraph.MORE ON ENGLANDThey claim Singh thought the “rainbow” kit would be accused of “virtue-signalling”, and so it was axed.Footie legends like Harry Redknapp, Peter Shilton and David Seaman have all had their say on the saga.Even Prime Minister Rishi Sunak and Labour leader Sir Keir Starmer are among those to have condemned the kit.An FA statement on Friday reiterated its pride in the red and white St George’s Cross.Most read in FootballIt read: “The new England 2024 home kit has a number of design elements which were meant as a tribute to the 1966 World Cup-winning team.”The coloured trim on the cuffs is inspired by the training gear worn by England’s 1966 heroes, and the same colours also feature on the design on the back of the collar.Gareth Southgate has his say on change to England kit”It is not the first time that different coloured St George’s cross-inspired designs have been used on England shirts.”We are very proud of the red and white St George’s cross – the England flag.”We understand what it means to our fans, and how it unites and inspires, and it will be displayed prominently at Wembley – as it always is – when England play Brazil.”Meanwhile, PM Sunak said: “When it comes to our national flags, we shouldn’t mess with them because they’re a source of pride, identity, who we are, and they’re perfect as they are.”Labour leader Starmer told The Sun’s Harry Cole: “I’m a big football fan, I go to England games, men, women’s games.”And the flag is used by everybody, it’s unifying, it doesn’t need to change.”We just need to be proud of it. So I think they should just reconsider this and change it back.”Asked about the shirt in his press conference ahead of tonight’s clash with Brazil, Gareth Southgate said: “I don’t know if the debate is about the St George flag needing to be on the England shirt because obviously it has not always been.”I think the most important thing that has to be on our shirt is the Three Lions. It’s our iconic symbol.”It’s what distinguishes us from football teams around the world and England rugby and England cricket.READ MORE SUN STORIES”I suppose what you’re really asking is should we be tampering with the cross of St George, in my head if it’s not a red cross and white background then it’s not the cross of St George.”It’s a hard question to answer. It’s presumably some artistic take on [the flag] which I’m not creative enough to understand.”Gareth Southgate gave his verdict on the new kit More

    • 213 Shares109 Views

      in Soccer

      Joe Cole hits out at FA’s ‘incompetence’ for role in controversial Nike kit amid ‘woke’ flag backlash

      by

      JOE COLE has hit out at the FA over the England kit fiasco.Manufacturer Nike and the FA have come under fire for changes made to the St. George’s flag.Joe Cole branded the FA ‘incompetent’ over the flag controversyCredit: RexEngland’s new kit has an adapted St George’s flag on itCredit: EPAInstead of the traditional red Nike created a design with two shades of blue and purple as the horizontal line.Fans and some pundits have reacted with fury, but the FA have stated the kit will not be recalled.Former England player Cole, while working on Channel 4’s coverage of the Three Lions’ clash with Brazil, criticised the FA for incompetence over the flag and slammed the inflated price of the shirts – which cost up to an eye-watering £125.He said: “From a footballing perspective, it’s the last thing that Gareth will want to deal with. I thought he dealt with it unbelievably well.READ MORE IN FOOTBALL”He talked about the fact we had St George’s flags on the kit before and we haven’t. We’ve always had the Three Lions because that’s what the England football team represents.”I think what’s happened here is some people at Nike have tried to make something artistic connected to it. Someone at the FA… I think a bit of incompetence has come in because you want a lovely kit that’s at a reasonable price. The kit is overpriced at the moment, in my opinion.”Somebody at the FA should have gone, “You know what, that could be perceived as this. Gareth doesn’t need it. The lads don’t need it. Let’s just concentrate on the football”. That hasn’t happened. It’s not a big deal in the scheme of things.”England boss Gareth Southgate had his say on the controversy, suggesting it is not the St. George’s flag.Most read in FootballCASINO SPECIAL – BEST CASINO WELCOME OFFERSHe said: “If it’s not white with a red cross, it’s not the St George’s flag.“I am a huge patriot. I believe we should celebrate St George’s Day more than we do.Gareth Southgate has his say on change to England kit”People don’t think we should change the flag of St George.“If it’s changed then it isn’t the flag of St George. So I’m a little bit lost with that element of it.“I think they can put a quirky design together but you can’t say it’s the flag of St George because it isn’t. It’s therefore something else.” More

    • 238 Shares179 Views

      in Soccer

      ‘Stand against this… leave it alone’, rants Astrid Wett as sexiest Chelsea fan wades into ‘woke’ England kit debate

      by

      ASTRID WETT has vowed to protest against the new England kit until Nike change it.The outspoken Chelsea fan forked out to buy the new home shirt, but has urged others not to.Astrid Wett raged about the new England shirtThe adult star ranted after buying the shirtEngland wore the strip for the first time on Saturday nightCredit: GettyIn a video posted to her army of X followers, Astrid ranted that fans should show that they are “proud to be English”.The adult star fumed: “I’ve just bought the new England shirt right… it was £125! What the f***?”I don’t even need to mention the flag. We should stand against buying this.”We should show that we are not woke and we are proud to be English.READ MORE ASTRID”Don’t change our flag! Leave it alone!”I will be protesting against this until they change it. Nike, I await your response.”Astrid is the latest England fan to have shown outrage over Nike’s decision to alter the St George’s Cross.Prime Minister Rishi Sunak led the furore, saying: “When it comes to our national flags, we shouldn’t mess with them because they’re a source of pride, identity, who we are, and they’re perfect as they are.”Most read in FootballLabour leader Sir Keir Starmer told The Sun’s Harry Cole: “I’m a big football fan, I go to England games, men, women’s games.”And the flag is used by everybody, it’s unifying, it doesn’t need to change.Gareth Southgate has his say on change to England kit”We just need to be proud of it. So I think they should just reconsider this and change it back.”While a host of football icons voiced their own displeasure, including Harry Redknapp, David Seaman and Peter Shilton.Asked about the shirt in his press conference ahead of tonight’s clash with Brazil, Gareth Southgate said: “I don’t know if the debate is about the St George flag needing to be on the England shirt because obviously it has not always been.”I think the most important thing that has to be on our shirt is the Three Lions. It’s our iconic symbol.”It’s what distinguishes us from football teams around the world and England rugby and England cricket.”I suppose what you’re really asking is should we be tampering with the cross of St George, in my head if it’s not a red cross and white background then it’s not the cross of St George.READ MORE SUN STORIES”It’s a hard question to answer. It’s presumably some artistic take on [the flag] which I’m not creative enough to understand.”FA chiefs are reportedly set to overhaul the approval process of future kits following the backlash.Astrid preferred the previous England kitCredit: TWITTER / @AstridWettFA chiefs are set to change the vetting processCredit: Reuters More

    • 188 Shares139 Views

      in Soccer

      FA plot major overhaul to England kit production after furious backlash to new ‘woke’ kit

      by

      FA CHIEFS are set to change the approval process of future England kits following the furore over the Three Lions’ Euro 2024 strip.Prime Minister Rishi Sunak and Labour leader Sir Keir Starmer are among those to have condemned the Three Lions’ new home kit.The new England shirt has sparked a huge reactionCredit: AlamyThe altered St George’s Cross has drawn criticism from politiciansCredit: ReutersNike have defended their decision to alter the colours on the St George’s Cross located on the shirt’s collar.But according to the Telegraph, FA chiefs will “overhaul” how England kits are approved in future.They add that the Three Lions’ 2026 World Cup kit will face a new vetting process in order to avoid similar controversy in future.An FA statement on Friday reiterated its pride in the red and white St George’s Cross.READ MORE IN FOOTBALLIt read: “The new England 2024 home kit has a number of design elements which were meant as a tribute to the 1966 World Cup-winning team.”The coloured trim on the cuffs is inspired by the training gear worn by England’s 1966 heroes, and the same colours also feature on the design on the back of the collar.”It is not the first time that different coloured St George’s cross-inspired designs have been used on England shirts.”We are very proud of the red and white St George’s cross – the England flag.Most read in FootballBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKER”We understand what it means to our fans, and how it unites and inspires, and it will be displayed prominently at Wembley – as it always is – when England play Brazil.”Meanwhile, PM Sunak said: “When it comes to our national flags, we shouldn’t mess with them because they’re a source of pride, identity, who we are, and they’re perfect as they are.”Keir Starmer blasts hated change to England footie shirt on Sun’s new politics show and demands kits must be cheaperLabour leader Starmer told The Sun’s Harry Cole: “I’m a big football fan, I go to England games, men, women’s games.”And the flag is used by everybody, it’s unifying, it doesn’t need to change.”We just need to be proud of it. So I think they should just reconsider this and change it back.”Asked about the shirt in his press conference ahead of tonight’s clash with Brazil, Gareth Southgate said: “I don’t know if the debate is about the St George flag needing to be on the England shirt because obviously it has not always been.”I think the most important thing that has to be on our shirt is the Three Lions. It’s our iconic symbol.”It’s what distinguishes us from football teams around the world and England rugby and England cricket.READ MORE SUN STORIES”I suppose what you’re really asking is should we be tampering with the cross of St George, in my head if it’s not a red cross and white background then it’s not the cross of St George.”It’s a hard question to answer. It’s presumably some artistic take on [the flag] which I’m not creative enough to understand.”Gareth Southgate gave his verdict on the new kitCredit: Getty More