EDDIE HEARN revealed the cost of the Anthony Joshua vs Tyson Fury pay-per-view will likely be £29.95.
The promoter was forced to deny that the historic undisputed title decider – agreed for 2021 – would be £50 to buy with Sky Sports and BT set to share the TV rights.
Anthony Joshua’s fight with Tyson Fury could cost £29.95
Fury and Joshua have agreed a two-fight deal for next year
Joshua’s last win, against Andy Ruiz Jr in December, saw a price increase from £19.95 to £24.95, with Fury’s victory over Deontay Wilder in February costing the same.
But Hearn – who stresses he does not set the box office cost – revealed the magnitude of the fight could warrant yet another jump in PPV price.
He told iFL TV: “I don’t even set the pay-per-view prices. You think Sky are going to double of Joshua – Ruiz for example, for Joshua – Fury.
“Do I think that’ll go over £29.95, no I don’t.
But again, this isn’t my decision. I don’t think Sky are looking at this fight thinking, ‘Oh yeah, that’ll give us an excuse to put the price up’.
“Is it the biggest fight ever, yes, biggest British fight ever, yes.
“But my relationship with the costumers and the fans has to be everything, because I want the longevity, I want the respect and I want your trust and I want to give you value.
“So I’m not here to come in like a cowboy and go £49.99, see you later, cheers, bye, with a sack of money.
“It’s got to be right, it’s got to represent the value of the product like everything has.
“Maybe Tyson Fury wants it to be £49.99, I don’t think it should be anywhere near that kind of money and I don’t believe Sky would either.”
Despite Britain’s heavyweight champions verbally agreeing to fight next year, no official deal has yet been signed.
Joshua, 30, has to first face Kubrat Pulev, 39, while Fury, 31, faces Wilder, 34, for a third time.
Even then WBC mandatory Dillian Whyte, 32, and WBO No1 ranked challenger Oleksandr Usyk, 33, are both attempting to scupper the undisputed title fight.
Eddie Hearn hinted at a PPV price increase
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Source: Boxing - thesun.co.uk
