COLE PALMER has starred alongside a number of familiar faces and Chelsea icons in a superb campaign tackling homelessness.
Chelsea and Chelsea Foundation are working with a number of charities this festive period to try and combat homelessness at Christmas.
To launch their ‘Wrap Up Warm’ campaign, Chelsea put together an incredible video packed with celebs and Blues stars.
Men’s team stars Cole Palmer, Nicolas Jackson, Christopher Nkunku and Enzo Fernandez all star in the touching video.
While women’s team hero Sam Kerr also makes an appearance in the video centering around a young Chelsea fan.
But it’s not just the current crop that are featured either.
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Icon Jimmy-Floyd Hasselbaink shows his face alongside music star Central Cee and Madness singer Graham “Suggs” McPherson.
The video ends with the phase “Leave the cold to Cole”, playing on Cole Palmer’s famous celebration.
But away from the lighthearted video there’s a deeper message that Chelsea are trying to portray in their campaign.
Nearly 12,000 people were sleeping rough in London last year, with over 3,200 in south-west London alone.
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And Chelsea fans are being urged to donate warm clothing to those who need it most in the local community during the colder months.
The Stamford Bridge club have also vowed to make a donation of the proceeds of their new festive clothing range to the Chelsea Foundation, which will then be distributed to homeless charities.
While the men’s and women’s teams will be making a contribution with funds to support those that need it most too.
Laura Cordingley, CEO of Chelsea Foundation said: “With over 3,000 people sleeping rough in our local community, it is crucial to be supporting individuals and families affected by homelessness and its root causes during the festive period and beyond.
“‘To help tackle this, we will be working with the club, supporters and local organisations to donate warm clothing to those who need it most this Christmas.
“Whilst also raising funds that will support charities tackling homelessness and its root causes in London longer term.”
Source: Soccer - thesun.co.uk
