CHELSEA are all set to reveal their new shirt for the 2023/24 season – but without a front sponsor.
The Blues were closing in on an incredible deal with Paramount+ who recently represented Inter Milan in the Champions League final.
But a spanner has been thrown in the works and has left Chelsea scrambling for a sponsor.
Why will Chelsea unveil their new shirt without a sponsor?
The Premier League blocked Chelsea’s deal with Paramount+ as they feared a link-up with the streaming service could upset rights holders.
And it has now become a slight problem for Chelsea having just rejected an offer from gambling company Stake following criticism from fans and campaigners.
Allianz were also considered to be a sponsor for the Blues, but no concrete talks have been done between the West London club and the German financial services.
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Bosses confirmed it would not be permitted under the Deed of License – a contractual agreement between the league and its clubs.
When can fans order the new kit?
Fans can pre-order the Chelsea 2023/24 shirt which is expected to be available close to the beginning of the new season.
Chelsea open up their season with a tough home fixture against Liverpool before taking on West Ham in their first London derby.
Here are Chelsea’s first five Premier League fixtures for the new campaign.
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- Chelsea vs Liverpool – August 13
- West Ham vs Chelsea – August 19
- Chelsea vs Luton – August 26
- Chelsea vs Nottingham Forest – September 12
- Bournemouth vs Chelsea – September 16
Source: Soccer - thesun.co.uk
