WREXHAM’S value has TRIPLED since Ryan Reynolds and Rob McElhenney purchased the club.
The Hollywood actors took over back in November 2020, completing a deal for £2million.
The Welsh side, who recently won the National League to secure promotion to League Two, have seen their profile grow incredibly since the new owners arrived.
Phil Parkinson’s side were the subject of a Disney+ documentary, Welcome to Wrexham, an 18-show series following the club during the 2021/22 season.
They have since also landed lucrative sponsorship deals with big brands like TikTok and Expedia.
Wrexham could now be worth £8million, claim Saxo Bank, a 300 per cent increase in just three years.
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Their head of marketing Anaam Raza explains that Reynolds and McElhenney have been key to the club’s increase in popularity.
Raza said: “After debuting on FX in the States in August 2022, Welcome to Wrexham received a 97 per cent audience score and was immediately signed for a second season.
“The club would have made roughly £321,000 per hour of content for the eight-part series which equates to around £2.57 million.
“Following promotion, Wrexham’s social media accounts have been supercharged.
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“Since the takeover, their Twitter following has grown by 1,040 per cent, their Instagram following has increased by 3,111 per cent and they have gone from zero followers on TikTok to 1.2million.
“The number of fans buying season tickets has nearly tripled.
“However, the club’s global reach is perhaps the most impressive success. ESPN revealed their FA Cup second round viewing figures increased by 858 per cent.
“This means around 100million households will have watched the Red Dragons this season.”
Wrexham’s growth is showing no signs of slowing down with pre-season friendlies versus LA Galaxy, Chelsea and Manchester United all expected to draw more eyes to their journey.
Ticket sales will also rise when the Racecourse Ground’s new stand is completed for the 2024/25 campaign.
An extra 5,500 seats will be available and despite it costing a reported £80million to build, half will be financed by public funding.
Source: Soccer - thesun.co.uk
