JOHN FURY has helped son Tyson’s energy drink soar in sales by 300 per cent after branding Prime “cat’s p*** in a bottle”.
WBC heavyweight champion Tyson launched his Furocity line in early 2022, striking an exclusive deal with Iceland.
But in the same year, YouTube boxing rivals-turned-business partners KSI and Logan Paul brought out Prime hydration.
The beverage has sparked a craze in the UK, with fans scrapping to get their hands on a bottle and shops selling them on for up to £100.
But evidently John – the father to Tommy and Tyson – is not a fan and cannot understand the hype as he urged fans to buy Furocity instead.
And it appears to have done the trick, as sales went up by 300 per cent after the scathing video, according to the Daily Star.
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An Iceland spokesperson said: “We’re doing everything we can to keep up with the huge demand we’ve been seeing for Furocity Energy drinks in recent days, following John Fury’s video post.
“We would ask shoppers to please remain patient as we work hard to get cans of Furocity Energy back on our shelves.”
John’s critical response to trying Prime for the first time went viral online.
Taking a swig, he told Freebets: “Disgusting. I wouldn’t put that in my mouth.
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“You couldn’t pay me a fiver to drink that. That was horrible. Can we move on from that? That was rubbish.
“What was that? Cat p*** in a bottle? It was a cross between cat p***, dog p*** and camel p***.
“Furocity’s the one you want, not that.”
Source: Boxing - thesun.co.uk
