JUVENTUS chief Andrea Agnelli believes selling just the LAST 15 minutes of games might be the way to engage the next generation of fans.
Agnelli is concerned at surveys finding just 40 per cent of ‘Gen Z’ youngsters – between 16 and 24 – have ANY interest in football.
Juventus president Andrea Agnelli believes selling the final 15 minutes of games might be the best way to engage a new generation of fansCredit: Getty – Contributor
Club chiefs are increasingly worried that avid TV watchers might be dying off, with Premier League clubs wondering if new income streams that will meet future demand can be found.
And Agnelli suggested football might look to the NBA in the US for the next step forward.
The Juventus president said: “I have five kids and none of them have watched 90 minutes sat next to me.
“That is something that has to be addressed.
“The NBA is doing a subscription for instant highlights or to just watch the final quarter.
“I can imagine the last 15 minutes of a match is something that might be looked at.
“We have to realise the attention span of today’s kids and that means tomorrow’s spenders is not the same of a previous generation.
“It’s not just football.
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“You could look at golf and sell subscription for just the final six holes of the final day or the last few runs of a giant slalom skiing race.
“Only the real devotees of a sport want to watch it form beginning to end.
“We need to find new ways of engaging the younger generation going forward.”
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Source: Soccer - thesun.co.uk
