COLE PALMER appears to be succeeding just as much off the pitch as he is on it.
The Chelsea star hasn’t just been lighting up the Premier League, but has also landed himself a campaign with luxury fashion brand Burberry.
Palmer, 22, stars in a new ad campaign for the British designer brand doing absolutely nothing.
The England international spends NINE MINUTES sat in silence while fishing and wearing a £2,490 Burberry duffle coat.
The incredibly simple campaign, named The Duffle with Cole Palmer, has certainly caught the attention of Chelsea fans who love that their midfield maestro is able to capture the their attention by doing so little.
On social media, one wrote: “He’s actually aura personified”.
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While another added: “I love everything about this”.
A third joked: “We are waiting for the 24-hour version”.
And a fourth posted: “Worth every minute”.
Palmer has gained a reputation for being calm on the pitch, earning the nickname “Cold Palmer” for his ice cool mindset and signature celebration.
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While he’s also living up to his name in terms of stats this season, netting six goals and registering five assists in just seven Premier League games.
He’s not the only Prem ace to feature in Burberry’s new campaign, however.
Crystal Palace star, and Palmer’s England teammate, Eberechi Eze was also given the spotlight for an ad of his own with the brand.
Eze is seen fishing in his advert too, but is only given a 35-second cameo in comparison to Palmer’s nine-minute masterpiece.
However, in a more exciting turn of events, Eze bizarrely appears to catch a diver while reeling in his line.
The Premier League pair joined a number of huge Hollywood names in the campaign including Barry Keoghan, Cara Delevingne and Olivia Colman.
Source: Soccer - thesun.co.uk