CHELSEA fans have been left in hysterics after Marc Cucurella “salvaged” his relationship with Puma in a new advert.
The left-back’s boots hit the headlines during the Blues’ 4-3 win over Tottenham last Sunday.
He suffered two disaster moments in the derby, slipping in the build-up to both Spurs goals in the first ten minutes before Chelsea staged a stunning comeback.
A fuming Cucurella charged across the pitch after Dejan Kulusevski made it 2-0 and swapped boots.
After the game, the Spaniard posted a snap of his pair of Puma Future 8s in the bin alongside the caption: “Sorry Blues.”
The boots were set to be released by the sportswear brand the following day.
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And they were even engraved with the message: “This boot might be leaked. We’re used to it. Don’t worry. Stay tuned.”
It looked to be a marketing own goal but Puma have brilliantly responded.
In a new advert posted on social media, Cucurella is wearing the boots alongside a caution wet floor sign.
Puma wrote with the image: “It’s not how you slip, it’s how you bounce back.”
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The post also sees the wet floor sign placed in front of a goal, by the entrance of a Puma store, at a bus stop and on a West London street.
Fans found it brilliant, with one saying: “Excellent salvaging work.”
Another added: “Best marketing ever.”
A third wrote: “What a comeback from Puma.”
Chelsea players also saw the funny side as Marc Guiu and Enzo Fernandez commented laughing emojis.
Source: Soccer - thesun.co.uk
