ANTHONY JOSHUA’s social feeds pay homage to a magical lifestyle, featuring snaps of exotic holidays on private jets, custom-made motors and fancy watches.
But despite being worth hundreds of millions and living a life of luxury, the British star still remains true to his mantra of staying humble.
He rarely discusses his wealth, dodging the question in an interview with Louis Theroux in 2023.
The 6ft 6in heavyweight banks a lot of his money, only splashing out on treats for his family, rarely on himself.
A shrewd operator, he boasts an impressive property investment portfolio, owning commercial buildings in Mayfair and Bond Street.
However, his right-hand man and marketing manager, Freddie Cunningham, once said that despite having “a lot of money,” Joshua “doesn’t live the life that he could.”
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“From the outside, it probably looks like he does. He’s seen in private jets, wearing expensive watches, and driving around in nice cars,” he told Business Insider in an interview in 2017.
“But the jets are all sponsored. We’ve never paid for a private jet, or a helicopter, in our life. He gets a signature car from Land Rover.
“He’s not spending that money. He’s accumulating money.
“He’s living a lifestyle that probably everyone wants him to live, or see him live, but he’s doing it in a smart way. Tactful.”
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A free £45million private jet
AJ is sponsored by US sportswear giant Under Armour – who provide him with a private jet, as well as paying him a seven-figure salary.
Showing the interior of the £45million black G550 ahead of his trip to the States to face Ruiz for the first time, AJ said: “These type of things aren’t ordinary, in my daily life and in many other people’s daily lives, so it’s a blessing.
“However, my view is even though I enjoy it and the door has been opened for me, I can’t forget to open the door for people who have come with me and the people who aren’t in a position to enjoy this type of luxury.
“I never get too lost in the source and get carried away with these types of things.”
The company also provide the former world heavyweight champion with his in-ring attire and training wear, including all tracksuits and trainers.
Anthony also has free use of a helicopter, provided to him by Beats by Dre, who he’s been the face of since 2017.
Free car when his was stolen
As a 17-year-old, Joshua’s first car was a Vauxhall Astra, which he saved up £1,500 to buy and claimed it was a “stable, sturdy car.”
Now, thanks to his partnership with Jaguar Land Rover – which is rumoured to be worth £790,000 a year – AJ rolls round London in his choice of a fleet of luxury wheels, including a customised white Jaguar XJR, worth £93,000.
His favourite motor is a customised Range Rover Dynamic, which he says “looks very professional and sets a standard” worth £150,000.
While, he once tried to buy a £600,000 stunning Rolls-Royce Phantom stretch limo, after he was taken for a ride in it in 2016.
AJ hired the amazing motor when he attended an event in Staffordshire.
And he was so impressed, he reportedly asked John Smith, the owner of Phantom Limo Hire, if he would sell it to him.
Joshua also shared a snap on Instagram posing with the limo.
He captioned the photo: “Work… That’s all a brother’s working with.”
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Free trips to Dubai, Miami and Jamaica
When he isn’t sparring, AJ enjoys exotic holidays with his family and friends, with his Instagram showing him glam locations like Dubai, Jamaica and Miami.
Some of these trips are sponsored by countries and resorts who want the privilege of having the sporting icon spotted hitting their hottest tourist spots.
Cunningham said: “We have a partnership with Dubai Tourism and they really like him and get his philosophy on life, his morals, everything.
“He resonates with that territory. They want to bring boxing there. Hopefully we can do something there.”
Anthony has also stayed at the Nobu Miami Beach Private Villa, which costs £5,000 per night and the Grand Hyatt Erawan Bangkok, where luxury villas are rented out for £4,000 a week.
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A free watch worth more than a house
Anthony came from humble beginnings on a council estate in Watford.
He now says he knows the value of the money he’s made.
“Don’t save what is left after spending, spend what is left after saving,” was the advice he gave his Instagram followers.
But despite keeping his purse strings shut, he still wears jewellery and clothes worth thousands.
He was gifted a £350,000 watch worth more than the average house, thanks to his partnership with luxury jewellers Audemars Piguet.
In another social media post, he shared a snap of a Marvel-themed time piece worth £120,000.
Property portfolio
Playing real-life Monopoly, Joshua has bought commercial buildings in Mayfair and Bond Street – the latter for a whopping £25million.
Through his company 258 Investments he has also acquired two residential homes in North London, and is said to own three homes in his native Watford worth £1.5million.
Back in October, The Sun exclusively reported Joshua dropped £30million on a 301,000 square foot property in Hertfordshire, which was previously the HQ for oil giant BP.
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A close pal of the 2012 Olympic gold medalist told us: “AJ has seen so many athletes build vast wealth and then squander it all.
“He is smarter than that. He has been working to build a huge empire that spans multiple large investments in different industries and will continue to grow way after he hangs up his gloves. He and his partners have really big plans for the complex he has bought.”
Source: Boxing - thesun.co.uk
