MANCHESTER UNITED have been brutally trolled by Checkatrade.
And fans have called the company’s dig a ‘masterclass’.
The Red Devils have endured a tricky season so far, from their takeover saga rumbling on in the background to their poor on-pitch performances.
The Glazer family have long been criticised for allowing Old Trafford, English football’s biggest club stadium, to be left behind by its more high-tech rivals over the last two decades, with Gary Neville among the biggest critics.
Appearing on the Diary of a CEO podcast, the pundit said: “I used to laugh when I went to Anfield and compared it to Old Trafford. I’d always think: ‘They can never catch up, they’re too far behind’.
“They’re building that second stand now behind the goal where the away fans sit. The main stand now is towering up. Anfield will be a more modern ground than Manchester United and Old Trafford in 12 months. That is unforgivable.”
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Now Checkatrade, a site that enables users to connect with tradespeople, have stuck the boot in – by mocking the Red Devils on a huge billboard outside Old Trafford.
Their advert mocks the Theatre of Dreams’ dodgy roof – by claiming they could fix it.
It features a tick next to “leaky roof” on a checklist, but sticks the boot in further by adding a cross next to “leaky defence”.
The ad finishes with the sentence: “There are some things that even Checkatrade can’t fix.”
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Fans online have praised the billboard on social media.
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One labelled it: “A masterclass in advertising by Checkatrade.”
While a second called it: “Brilliant.”
A further United fan moaned: “We are a joke.”
And another admitted: “We’re a meme.”
Another tweet read: “Ingenious and strategic. Hope the board gets the memo.”
Just last week fans were left stunned as a part of the Old Trafford ceiling appeared to crumble during a Women’s Super League match.
Sir Jim Ratcliffe is on the verge of completing a deal to buy a 25 per cent minority stake in the Red Devils.
It’s understood that he will be focused on the football side of the business – starting in the January transfer window.
The Ineos chief is set to hand boss Erik ten Hag a transfer war chest to bolster his squad.
Source: Soccer - thesun.co.uk
