La Liga fans have responded furiously to a new logo unveiled by the Spanish league yesterday.
The previous logo had been in use for 30 years since 1993, featuring an old-school football in the centre of a colour pinwheel.
It has been replaced with a minimalist logo as part of a wider rebrand for the Spanish league.
The new logo sees the league’s iconic football and pinwheel replaced by the league’s initials ‘LL’ in red against a white background.
But fans are not happy with the low key nature of the new design.
One fan said: “This is how the gap between the Premier League and everyone else widens.”
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Another added: “They’re literally showing how they’re going from a good logo to a bad one.”
While another said: “The current one is better. More iconic!”
The way LaLiga is written will also change with LaLiga now being capitalised with one word as ‘LALIGA’.
The league said in a statement: “We no longer whisper; today we shout it loud and clear.
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“La Liga becomes LALIGA, written as a single word in capital letters.
“A word that represents ‘the power of our futbol’, and claims the pride of being a league that complies with the rules, is sociallly responsible and fights to end discrimination.”
The Spanish league has come under criticism for its stance on discrimination of late amid its response to the racist abuse of Madrid superstar Vinicius Jr.
Fans were quick to point out that the league should improve its response in dealing with racism before focusing on changing its logo.
One fan said: “Change the referee system, change some rules, invest and last but not least say no to racism.”
Another added: “So they’ve changed their logo but won’t ever change their stance on racism. #LALIGA #SayNoToRacism”
The rebrand also comes during an intriguing transfer window for Spain’s top clubs, Real Madrid and Barcelona.
Real yesterday announced major changes to their squad, with ex-Chelsea flop Eden Hazard having his contract terminated and Karim Benzema departing the league for Saudi Arabia.
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Madrid are expected to sign Jude Belligham this summer and also may be clearing their wage bill to make an ambitious move for Harry Kane.
Barcelona boss Xavi meanwhile said he is dreaming of Lionel Messi returning to the Nou Camp – saying a move for the Barca legend is the club’s ‘top priority’.
Source: Soccer - thesun.co.uk
