FOR years the likes of Victoria Beckham and Coleen Rooney ruled the roost as the ultimate footballer WAGs.
But a fresh crop of glamorous wives and girlfriends are now emerging to steal their limelight.
Leading the pack is Maja Nilsson Lindelöf, who’s married to Manchester United defender Victor Lindelöf and was crowned the Premier League’s hottest WAG in a recent survey.
The entrepreneurial Swedish beauty, 29, is founder of the fashion brand Lis Bonne Atelier, and writes blogs for a glossy magazine.
She’s also teamed up with Victor to become a human rights ambassador for UNICEF, using their platform to highlight the work being done to protect children around the world.
Influencer Maja is hot property on Instagram, with nearly 250K followers and each post totting up thousands of likes.
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She regularly shares glam shots of exotic holidays in places like Provence and Greece, as well as sweet snaps of her husband and their two children.
Brand and culture expert Nick Ede reckons Maja has the potential to become the most sought-after WAG in the world – and rake in thousands in the process.
He tells The Sun: “Maja is stunning, stylish, sophisticated, and compassionate.
“She stands out as she is a savvy businesswoman who has used her modelling experience and popularity to make her mark as both an influencer and charity ambassador.
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“She embodies a new breed of WAG who doesn’t rely on their famous husband and has carved a successful career on her own.”
According to Inzpire’s influencer earning calculator, Maja is already able to rake in between £1,330 and £1,664 per post on Instagram.
Nick says: ” She’s doing all the right things by creating beautifully shot content and building a strong following.
“With beauty and lifestyle, she can really start to develop her own brand to create a ready-to-wear collection and develop a beauty lifestyle range.
Maja embodies a new breed of WAG who doesn’t rely on their famous husband and has carved a successful career on her own
Nick Ede, branding expert
“As a mother she can also maximise on the fact that parenting, childrenswear and lifestyle is huge and she could follow in the successful footsteps of Emma Bunton and her brand Kit and Kin.”
Nick believes Maja can take her influencer status a step further by securing lucrative endorsement deals with international brands.
He says: “She already has her own fashion brand but I can see other brands partnering with her in the fashion and beauty arenas.
“She has worked mainly with Swedish brands but I can see the big players like L’Oreal, Charlotte Tilbury and perhaps even Victoria Beckham Beauty using her as a model and brand ambassador.
“Fashion brands like Good American or Skims would surely jump at the chance to have her model for them.”
‘Stand out’
Maja is no wallflower and isn’t afraid to speak her mind – a quality Nick thinks will help her go far.
She went so far as criticising her husband’s team, just like Cristiano Ronaldo’s fiancee Georgina Rodriguez has done in the past.
In 2017 Maja slammed the eye-watering cost Manchester United players must cough up to hire a private box for their friends and family on match days – said to be between £24,000 and £81,600 a season.
On the podcast Life on the Stand, she said: “The players have the option to rent a box and I’m not even going to tell you for how much but a disgusting amount of money.
“And if you don’t buy one you’re considered to be a loser. But having a box is wonderful because you have your own waiter.”
That same year the couple auctioned off their private box for charity, with all proceeds going to a children’s charity in Sweden.
Maja is a great believer in female empowerment and family, so it’s important to her to stand up for what she believes in
Nick Ede
Nick says he believes Maja will be “applauded” for speaking out, adding: “She’s got a voice and is using it.
“She is a great believer in female empowerment and family, so it’s important to her to stand up for what she believes in.”
Nick believes it’s only a matter of time before Maja becomes a “major player” in the fashion and beauty world.
“I think Georgina Rodríguez is in an incredibly unique position, but I can see Maja up there, rivalling the likes of Victoria Beckham even,” he says.
“I think she can start to engage more followers in the UK. Perhaps speak on her reels and give more of a glimpse into her lifestyle.
“Perhaps too she needs to get a cover interview in a glossy magazine. But for now, she’s doing all the right things.”
Love story
Although little is known about Maja’s upbringing, we know she was born in Sweden and studied a marketing degree at university.
According to Soccer Souls, she met future husband Victor, 28, back in 2013, during the early stages of his career at an annual festival held in their home country.
She reportedly sent him a message on Facebook after their initial meeting and agreed to go on a date.
Maja has been extremely supportive of Victor’s career and has been by his side during his transfer from Benifica to United.
The defender is said to have popped the question during a romantic holiday to the Maldives. They married one year later in a lavish ceremony in Sweden.
In March 2019 the couple announced the birth of their first child, and the second arrived in October 2021.
In January last year the family experienced a frightening encounter when their home was broken into while Victor was away playing a match against Brentford.
Maja and their children were home at the time. She released a statement saying: “I was home alone with both the kids but we managed to hide and lock ourselves in a room before they entered our house.
“We are okay under the circumstances but it was obviously a very traumatic and scary moment for both me and my little kids.”
Source: Soccer - thesun.co.uk
