MARY EARPS looks set to profit of her ever-increasing popularity after winning the Sports Personality of the Year award.
The Lionesses hero pipped the likes of Stuart Broad and Rory McIlroy to the gong and more victories are coming for her.
A study by CasinoAlpha.com claims that Earps can now cash-in on her fame via social media.
The goalkeeper has 748,000 followers on Instagram and the count skyrocketed by 12,091 overnight after the SPOTY ceremony.
And she already has 1.1million fans on TikTok.
Number crunchers predict that she could now earn £4,800 per sponsored Instagram post.
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From the six SPOTY nominees, McIlroy has the most influence and can profit £13,500 should he make a sponsored upload.
Broad can take home £5,200, Katerina Johnson-Thompson around £2,200, Frankie Detorri a healthy £1,800 and Alfie Hewett is looking at £231.
Earps can continue to profit off her sensational couple of years on the pitch with plenty of sponsorship deals.
The 30-year-old is likely to follow in the footsteps commercially of other female footballers like Alex Scott, Leah Williamson and Chloe Kelly.
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Brands are in such demand for them that they have a “rock star” level appeal, claims one agent.
PR expert Sean O’Meara, of Essential Content, said: “Mary could earn millions. Her potential is huge.
“Winning Sports Personality of the Year opens up all sorts of opportunities and could make Mary a household name.
“Brand and sponsorship deals will increase, presenting jobs are possible and no doubt reality TV shows will start sniffing around.
“It’s a giant opportunity. The whole Nike replica shirt furore boosted Mary’s popularity as the lovable underdog that everyone can root for.
“Now she’s been introduced to a more mainstream audience with this award, people who aren’t necessarily football fans.
“Being the second Lioness to win Sports Personality is good for the whole Lioness brand.
“They are a really strong, healthy brand with lots of authenticity and scandal-free.”
It is looking good for Earps, who has had a promise from Nike that they will not repeat the kit saga.
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The Manchester United goalie was unhappy that fans could not buy her England shirt because the kit suppliers did not manufacture them.
Nike eventually overturned their decision and and Earps No1 jerseys flew off the shelves.
Source: Soccer - thesun.co.uk
