Chelsea fans divided as new 90s-themed home shirt is unveiled as they question sponsor and ask ‘wtf is the badge doing?’

CHELSEA’s new 90s-themed home shirt has left fans divided.

A gang of current stars modelled the jersey which is without a main sponsor and has a multi-coloured badge and Nike swish.

Enzo Fernandez and Reece James unveil Chelsea’s newest kitsCredit: https://www.instagram.com/chelseafc/

Enzo Fernandez modelling the retro-themed jerseyCredit: https://www.instagram.com/chelseafc/

Ben Chilwell poses in the new shirtCredit: https://www.instagram.com/chelseafc/

Mykhailo Mudryk, Ben Chilwell and Raheem SterlingCredit: https://www.instagram.com/chelseafc/

The design left some fans in awe while others were simply confused.

One said: “No sponsor???”

Another agreed: “The no sponsor thing is so sad.”

One added: “Bruh wtf is the badge doin.”

But another argued: “Love the retro feel.”

And one said: “I think it’s beautiful.”

Chelsea have had a turbulent time trying to replace previous sponsor mobile phone provider Three.

The Blues looked set to sign a deal with Paramount+, but it was blocked by the Premier League.

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League bosses intervened as they feared a link-up with the streaming service could upset rights holders.

It would not be permitted under the Deed of License – a contractual agreement between the league and its clubs.

German financial services outfit Allianz have also been considered but no deal has been done.

So Chelsea face kicking off their pre-season without a sponsor on their new retro kit.

Sam Kerr and Millie Bright pose in Chelsea blueCredit: https://www.instagram.com/chelseafc/

Influencer Ocean Lewis dons Chelsea coloursCredit: https://www.instagram.com/chelseafc/

Chelsea keeper Zecira Musovic shows off her new stripCredit: https://www.instagram.com/chelseafc/