CHELSEA are nearing a new shirt sponsorship deal, according to reports.
The Blues’ current £40m-a-season deal with Three is set to expire at the end of the season.
Todd Boehly and Co are set to negotiate a deal with a new sponsor, and have received plenty of interest despite Chelsea’s awful season.
According to Sky News, German insurance giants Allianz are in talks with the Blues over striking a deal.
Allianz are said to be one of a number of companies looking to replace Three on Chelsea shirts.
Fans will recognise Allianz as title sponsors of Bayern Munich, Juventus and Minnesota United’s respective stadiums.
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Blues chiefs have been confident in their abilities to negotiate a more lucrative deal than the £40m previously agreed with Three.
But their dreadful campaign is likely to see the sum decrease from what it could have been had they secured a Champions League place.
Manchester United and Newcastle, both likely to finish in the top four, are also looking for new shirt sponsors.
Despite the chaos surrounding Chelsea, some fans bullishly praised Boehly amid Allianz’s interest.
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One wrote: “Despite our terrible season; rivals will be jealous 😂…..
“We don’t need to convince you guys at least big institutions are seeing the project✅.”
A second tweeted: “More money and a cleaner logo. I’m in.”
Referencing Chelsea’s Champions League win at the home of Bayern, another added: “Allianz! Reminds me of 2012!”
While a fourth wrote: “Lol even with how horrible we’re and no UCL football? Gargantuan institution.”
Chelsea sit 11th in the Premier League table, six points off the top half.
Caretaker boss Frank Lampard has lost all five games in charge in all competitions.
The Blues are close to appointing Mauricio Pochettino as their next manager.
Source: Soccer - thesun.co.uk
