MISFITS boxing is starting to draw bigger audiences with its unique approach to the world of boxing.
The exhibition fights between popular influencers are starting to create interest in boxing from fans on YouTube who have never previously followed the sport.
Who owns Misfits boxing?
Misfits boxing was set up by Kalle and Nisse Sauerland, KSI and Mams Taylor.
Kalle and Nisse Sauerland also run their own promotion company Wasserman Boxing and were born into the industry with their father also being a promoter.
KSI, a popular YouTuber and singer, was a big part of the idea to create the platform and what it should promote.
Mams Taylor is a singer/songwriter who also owns the organisation that manages KSI.
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Misfits boxing signed a deal with DAZN to broadcast their live events.
What is Misfits boxing?
Misfits boxing is a crossover sport that allows people from varying disciplines to battle it out in the ring.
The invention of the sport was spurred by events such as when Conor McGregor fought Floyd Mayweather in 2017.
The popularity of both celebrities in their own sports spurred huge interest in the much-anticipated bout.
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It ended up being one of the most lucrative sports events in history.
When Misfits was created it was underlined that this platform was not to arrange fights between non-boxers and ex-champions, such as Logan Paul vs Floyd Mayweather, as it was felt that these exhibition events were so obviously fake.
Kalle Sauerland told TalkSport “The idea is not to make KSI, or whoever is in this stable, fight against Floyd Mayweather or [former world champion] Carl Froch or all these fights which are so clearly fakes.
“They’re fakes. I haven’t even watched the [Mayweather vs Logan] fight – not interested.
“But if a young man or woman is prepared to go through the grit and mill to become a professional boxer – and at the same time that brings eyeballs to our sport because they happen to have a profile – it doesn’t matter to me if he’s a milkman or a YouTuber with 30 million subscribers, that is something that we do.”
Who are Co-founders of Misfits boxing, Kalle and Nisse Sauerland?
Kalle Sauerland
The son of a champion boxer, Wilfried Sauerland, Kalle was born in Germany and then moved to North London.
Kalle Sauerland is the founder of Sauerland Events and is one of the most successful promoters in world boxing, now splitting his time between Hamburg and London.
He has tried to create the World Boxing Super Series that is to the sport what the World Cup is to football.
The $50million event sees sixteen boxers from two weight divisions compete for the Muhammad Ali Trophy and a share of the purse.
Some of the fighters he has promoted are names such as George Groves, Dereck Chisora, Anthony Agogo and David Price.
Nisse Sauerland
Nisse Sauerland is the more reserved of the two brothers, compared to his more outspoken brother.
He has quite a varied career to date ranging from working at Babestation to his current boxing promotion.
To date, he has been promoted in excess of sixty events in the sport.
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He is active on social media platforms and really does know the value of promoting events and fighters on there in the modern day.
Source: Boxing - thesun.co.uk
