PRIME drink entrepreneur KSI saw assets in his business hit £11.9million last year, new paperwork reveals.
The social media influencer, rapper and crossover boxer paid himself a £1m dividend as cash rolled in on the back of his music and promotional work.
Sales of his Prime Hydration drink – which he promotes with US star Logan Paul – have rocketed since its introduction last year and helped to boost his wealth.
After creditors, which include a £1.9m tax bill, were paid his business, The Throne Holdings Limited, was left with reserves of more than £5m.
As well as the bumper dividend KSI, real name Olajide Olatunji, 29, also advanced himself more than £5m from the company, which is due to be paid back with interest.
As well as a hugely successful music career KSI is one of the UK’s most sought after influencers with three YouTube channels with 41million subscribers and over 10billion video views.
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His most recent album, All Over the Place, went straight to number one and he has had five top five hits.
KSI also has a successful career as a celebrity boxer, has acted in a film and says he owns ten properties around the UK.
In his tell-all Amazon Prime documentary, he gave fans a tour of his stunning three-storey home worth over £10m.
KSI last boxed in January, knocking out YouTuber Faze Temperrr, 29, to take his boxing record to five wins and one draw.
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That blemish came against Paul, 27, in 2018 but he won the rematch when they turned professional a year later.
They have since formed a friendship and in 2022 revealed the launch of Prime – to much success.
Already it has an estimated value of £18m and has fans so desperate to get their hands on it there have been fights in shops.
Looking ahead, Prime are set to debut a range of new flavours in 2023.
KSI and Paul hope that will keep the thirst for Prime going as they enter their second year in business together.
Source: Boxing - thesun.co.uk
