THE FA have revealed a new ‘England Football’ badge that has tweaked the original classic Three Lions crest.
The new design features a cub, a lion and a lioness to symbolise ‘greater inclusivity’ in the game.
The new badge will front a new marketing campaign. But the men’s and women’s national teams will continue to wear the original Three Lions logo on their shirts for games.
The FA released a statement that reads: “A cub, lion and lioness unite to form the new England Football crest with no boundaries; representing everyone at every level of football across the country.
“The Three Lions are at the heart of England Football.
“It symbolises progression, greater inclusivity and accessibility in all levels of the beautiful game; from grassroots to elite.”
The FA are hoping the new badge can encapsualte all aspects of the Beautiful Game, from grassroots level through to the national teams.
To support the launch of England Football, a film has been released capturing the essence of football in England, from the grassroots game to England’s elite.
Produced by fan-first football media company, COPA90, the content depicts the diversity and inclusivity of football the length and breadth of the country, while showcasing its significance and centrality to local communities.
England internationals including Azeem Amir, Demi Stokes, Harry Kane, Lucy Bronze and Marcus Rashford feature in the film, alongside portraits of grassroots heroes nationwide to demonstrate the true diversity and fabric of football in England.
Mark Bullingham, Chief Executive of The FA, said: “This is a significant change as we unite all our grassroots initiatives and programmes under one banner.
“England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game.
“Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.
“As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide.
“We want football to be For All and to play a major role in getting the country active following the impact of Covid 19 – England Football will help achieve that.”
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Source: Soccer - thesun.co.uk
