N.F.L. team names have followed trends in certain eras, a practice that could give the Washington franchise more options for its rebranding.
The Washington Football Team ignited renewed speculation about its future nickname this week by releasing a video about its rebranding that cited eight possible names. While Jason Wright, the team’s president, eventually said other candidates were also being considered, that didn’t stop every fan within 3,000 miles of the capital from weighing in on the pros and cons of each suggestion.
The list of eight included military-related names like Armada, Brigade, Commanders and Defenders; names that maintained, perhaps uncomfortably, the “red” from the team’s previous name, RedHogs and RedWolves; as well as the more staid offerings like Presidents and the current name, Football Team.
The popularity of certain kinds of professional team nicknames have waxed and waned over the years. Perhaps a look at history can offer some additional suggestions for Washington.
1922: Anything goes.
When the National Football League was founded under that name in 1922, its teams’ nicknames were all over the place.
Some names would have been timeless in any era: the Chicago Bears and Green Bay Packers. Some sound a little quaint to today’s ears: the Buffalo All-Americans and the Evansville (Ill.) Crimson Giants.
And a few were just weird. The Columbus Panhandles? (It’s related to West Virginia’s little panhandle.) The Louisville Brecks? (It was short for Breckenridge, although that doesn’t clear much up.) The Dayton Triangles? Really?
Suggestions from history: The Washington Circles. The Washington Pentagons.
1930s: Let’s name two.
The Cleveland Indians played in the N.F.L. in 1931, and so did the Brooklyn Dodgers. In 1933, the Pittsburgh Pirates and the Cincinnati Reds joined up. Yes, there were some more uncommon names, too (uh, the Staten Island Stapletons played from 1929 to 1932), but piggybacking on the success of baseball seemed to be a key business model for the nascent football league.
Suggestions from history: The Washington Nationals. The Washington Senators.
1940s: Wartime portmanteaus take hold.
Shortages of manpower and financial concerns led several teams to merge during World War II. The Steelers and Eagles in 1943 unofficially became the Steagles. Then the next season the Steelers tried a merger with the Chicago Cardinals, creating a team that became known as “Card-Pitt.” Or “Carpets” to those mean folks who noticed they finished 0-10.
Suggestions from history: The Baltimore-Washington RaveTeam. The Washington-Dallas TeamBoys.
Early 1960s: The A.F.L. swaggers in.
The new American Football League, which eventually merged with the N.F.L., had a mix of nicknames, but quite a few had a conquering feel: Chargers, Broncos, Raiders, Titans. The N.F.L. added a couple of macho teams of its own in this era: the Cowboys and the Vikings.
Suggestions from history: The Washington Firefighters. The Washington BarBrawlers.
Late 1960s: A Grass menagerie arises.
It was the era of the animal, as the Falcons, Dolphins and Bengals joined the leagues (with the Seahawks coming aboard in 1976).
Suggestions from history: The Washington Pandas. The Washington Pigeons.
The 1980s: Old names head west.
The pace of new teams being added to the N.F.L. slowed a decade later, but franchises looking for sweeter stadium deals were happy to move to new cities, while keeping their nicknames. The Raiders, Colts, Cardinals and Rams all did it. (The Browns did change their name to the Ravens — another animal — when they moved to Baltimore in 1996.)
Suggestions from history: The Memphis Football Team. The San Antonio Football Team.
What’s next?
There has only been one new N.F.L. nickname adopted in recent times, the rather bland Houston Texans in 2002. That is, until Washington made the unconventional and temporary selection of Football Team last year.
So without a lot of precedent, Washington has an opportunity to start a new era in N.F.L. team naming. Will a choice like Armada launch a new era of naval names? Will selecting the moniker Presidents result in a surge of patriotic nicknames?
With the field still open, and the team trying to stretch the drama, we don’t know which way Washington will go. Well, maybe we know this: Don’t expect the Washington Brecks.
Source: Football - nytimes.com
