CLUBS are hungry for a slice of the EFL Trophy after it was renamed the Papa John’s Trophy following a tasty new sponsorship deal.
Burton Albion players handed out pizzas for families in need to celebrate the EFL’s new three-year arrangement with the Pizza takeaway firm – and boost Marcus Rashford’s campaign to extend free school meals.
Burton players Ben Fox, Kane Hemmings and Ryan Edwards gave out Papa John’s pizzas to needy families after the trophy’s new sponsorship dealCredit: Rex Features
Man Utd and England star Marcus Rashford has been campaigning for the Government to extend free school meals beyond term timeCredit: PA:Press Association
Papa John’s will supply a new base and toppings for the cup after succeeding former car leasing company sponsor Leasing.com as its sponsors.
But some fans mocked the partnership on social media, suggesting it was a little too cheesy.
One said: “This is the reason it is not taken seriously!” – while another argued the competition’s new moniker was worse than “Uber eats”.
But others couldn’t resist tucking away a few open goals – with comments like “They want a pizza the action” and “They’re paying a lotta dough for this”.
The competition’s new name will feature for the first time in the build-up to the next round of group stage matches – on November 10-11.
And the brand will also become the “official pizza of the EFL”.
Burton stars gave away Papa John’s pizzas to families during half-term in response to calls for the Government to expand free meals to holidays.
The League One club passed on 100 lunches to families outside their Pirelli Stadium.
Papa John’s also donated 120 slices to help Burton’s effort.
FL Chief Commercial Officer Ben Wright said: “The EFL is delighted to welcome Papa John’s as title sponsor of the EFL Trophy and a new addition to the League’s portfolio of partners.
“As we continue to navigate through the challenging times that the coronavirus pandemic presents, it is testament to the growing appeal of the EFL that we are able to attract new partners and invest the sponsorship fee into the competition through payments to clubs, which is important during this difficult period.”
Source: Soccer - thesun.co.uk