CHELSEA have ended their shirt sponsorship deal with Yokohama Tyres, with phone company Three set to take over from the start of next season.
The Blues have had the Japanese company’s logo emblazoned across their shirts since signing a £200million five-year deal back in 2015.
Chelsea signed the £200million-a-season agreement with Yokohama Tyres back in 2015Credit: Getty Images – Getty
The Blues were seeking closer to the £53million-a-year that Man Utd receive from ChevroletCredit: Getty Images – Getty
At the time the partnership was the second most lucrative shirt deal in the Premier League, only topped by Manchester United’s with Chevrolet.
The American car company pay an eye-watering £53million a season to have their logo displayed on the Red Devils’ shirts.
The Blues will now sport the phone company Three’s logo across their chests after agreeing a deal with the industry giants.
Since Chelsea entered their 2015 deal with Yokohama Tyres, Arsenal, Liverpool and Tottenham have all signed new agreements that have seen their shirt sponsorships match the Blues’.
Stamford Bridge chiefs were said to have entered talks with the tyre company over possibly extending a deal back in October.
But no agreement for a like-for-like extension could be agreed.
Yokohama Tyres will remain involved with the Blues, however.
They will now be involved as Chelsea’s “Official Global Tyre Company”.
The most lucrative Premier League shirt sponsors
Chelsea also currently earn £60million-a-year from kit manufacturers Nike.
Again, this figure is dwarfed by Man United, with the Red Devils receiving £75million-a-season from Adidas.
But now even that deal has been blown out of the water, with Liverpool recently agreeing a staggering £80million-a-year agreement – also with Nike.
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Source: Soccer - thesun.co.uk
