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    At the Super Bowl, the N.F.L.’s Social Message Is Muddled

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyOn Pro FootballAt the Super Bowl, the N.F.L.’s Social Message Is MuddledThe N.F.L. espoused racial unity and praised health care workers. But its inaction on racial diversity, its stereotypic imagery and its decision to host a potential superspreader event said something different.Masked fans paid tribute to front line workers and displayed messages of racial unity during the second quarter of the Super Bowl.Credit…Doug Mills/The New York TimesFeb. 8, 2021Updated 3:38 p.m. ETThe N.F.L. likes to project power and precision. Sideline catches are scrutinized with zoom lenses, first downs are measured in inches and Air Force jets fly over stadiums just as “The Star-Spangled Banner” reaches its peak.But when it comes to topics like race, health and safety, the league’s certainty dissolves into a series of mixed messages.That was the case on Sunday at the Super Bowl, the N.F.L.’s crowning game, which is typically watched by about 100 million viewers in the United States. The championship game provides the league a massive platform each year to promote itself as America’s corporate do-gooder, with the best interests of its enormous fan base at heart. That was harder to do this year as the country remained roiled by the deadly coronavirus pandemic, which has exacerbated festering political division and racial unrest, issues the N.FL. had to plow past to complete its season.On Sunday, at Raymond James Stadium in Tampa, Fla., the N.F.L. trumpeted its support for the fight against social injustice. The national anthem was performed by two musicians, one Black and one white. The poet Amanda Gorman, who wowed the country with her recitation at President Biden’s inauguration, read an ode to the three honorary captains — a teacher, a nurse and a soldier — frontline workers in different fields. The TV announcers spoke often of the work that the league and the players have done to battle racial inequities.Yet, moments later, when the Kansas City Chiefs took the field, the N.F.L. played a recording in the reduced capacity stadium of the made-up war cry that is a team custom. The prompt got fans to swing their arms in a “tomahawk chop,” an act that many find disrespectful and a perpetuation of racist stereotypes of the nation’s first people. Last week, the Kansas City Indian Center, a social service agency, put up two billboards in the city that read, “Change the name and stop the chop!”The Kansas City Chiefs took the field as the N.F.L. played the “tomahawk chop” on speakers inside Raymond James Stadium in Tampa, Fla.Credit…Chang W. Lee/The New York Times“At the start of the game it was all unify, unify, unify, and then there’s this racist chant,” said Louis Moore, an associate professor of history at Grand Valley State University who studies connections between race and sports. “Eight months after George Floyd, and you’ve done all this stuff, letting players put phrases on the backs of their helmets, giving workers a paid holiday for Juneteenth. They are putting a corporate Band-Aid on a problem instead of dealing with it.”Moore pointed to other inconvenient realities that were either dismissed, ignored or obscured by the relentless messaging.There was scant mention of Colin Kaepernick, the former San Francisco 49ers quarterback who has not played since the 2016 season, when he began kneeling during the national anthem to shine a light on police brutality.That led to a sharp, viral rebuke on Twitter from the singer Mariah Carey.There was little talk of the league’s abysmal record hiring people of color as head coaches and general managers even as television cameras showed the Chiefs’ successful offensive coordinator, Eric Bieniemy, who is Black and has been unable to land a head coaching position in multiple hiring cycles.Before the game, CBS Sports showed a segment that featured Viola Davis, the Academy Award-winning actress, saluting Kenny Washington, a Black player who in 1946 reintegrated the N.F.L., which had an unofficial color barrier for 13 years.Yet there was no discussion of a lawsuit brought by two former N.F.L. players who accuse the league of rigging the concussion settlement to make it harder for Black players to receive payments.The league spent considerable time lauding nurses and other health care workers on the front lines who have been helping fight the coronavirus. It had invited 7,500 vaccinated workers to the game, a signal to Americans that if you, too, get inoculated, you will be able to safely attend big events like the Super Bowl.Not discussed was that just hosting the Super Bowl could lead to a spike in the number of infections. Sure, the N.F.L. provided fans at the game with face masks and hand sanitizer, but little if any contact tracing was done to monitor exposure. Tracking infected fans will be made all the more difficult as people return to their homes in all corners of the country.Many people flocked to Tampa the week of the Super Bowl, flooding bars and restaurants.Credit…AJ Mast for The New York TimesThe Super Bowl, American sports’ biggest party, is not confined to TV and phone screens. The week of events leading up to the game was a magnet for tens of thousands of fans who attended parties or flocked to Tampa’s bars and restaurants, often unmasked. In the aftermath of the home team’s victory, mask-less revelers took to the streets of Tampa, an utterly predictable scene that has followed other major championships. Many of the people who celebrated without regard to social distancing or other guidelines will expose others to the virus as they travel home.For all the N.F.L.’s feel-good words and gestures to this moment in American history at the Super Bowl, and its attempts to use football to try to bring the nation together, the league’s carefully crafted message risked being muddled by its actions.AdvertisementContinue reading the main story More

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    Tom Brady's Super Bowl Win Is a Familiar End to an Odd Season

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyBuccaneers 31, Chiefs 9Tom Brady’s 7th Super Bowl Win Ends N.F.L.’s Most Challenging YearThe N.F.L. season persisted through challenges wrought by the coronavirus pandemic, political discord and a national reckoning on race to reach a familiar ending.Tom Brady celebrated with his children after winning the Super Bowl on Sunday in Tampa, Fla. “I think we knew this was going to happen now, didn’t we?” Brady said.Credit…Doug Mills/The New York TimesPublished More

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    How Does Tampa Host a Super Bowl in a Pandemic?

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021Why the Chiefs Will WinTom Brady vs. Patrick MahomesA Super Bowl Trip Is Worth the Risk to Some Fans17 Recipes for Tiny TailgatesAdvertisementContinue reading the main storySupported byContinue reading the main storyHow Does a City Host a Super Bowl in a Pandemic?“We’ll make the best of it,” Tampa’s mayor said. Plenty of people are preparing to party, with businesses eager for some tourism.Tampa, Fla., is hosting Sunday’s Super Bowl between the reigning champions, the Kansas City Chiefs, and the hometown Tampa Bay Buccaneers.Credit…Zack Wittman for The New York TimesAmaris Castillo and Feb. 5, 2021Updated 6:50 p.m. ETTAMPA, Fla. — The big, national party that is Super Bowl Sunday, with families and friends cozying up on the couch and sharing shrimp platters and beers in front of the television, represents a dangerous potential for new coronavirus infections across the country.Try being the host city.That is the unenviable position of Tampa, Fla., which will host this weekend’s showdown between the reigning champions, the Kansas City Chiefs, and the hometown Tampa Bay Buccaneers. The city faces two seemingly opposite challenges at once: celebrating the home team’s slot in the Super Bowl, a first in National Football League history, while keeping the game from becoming an embarrassing superspreader event.Mayor Jane Castor will have none of the downer talk. “We’ll make the best of it,” she said.The people of Tampa — Tampanians or Tampeños, not Tampans, thank you — seem intent on having a good time.Because the Bucs are playing, only about half the fans are traveling in, which is a benefit for coronavirus control and a downside for businesses.Credit…Zack Wittman for The New York Times“Thank God it’s in Tampa,” Kim Catalone, 51, declared on Wednesday night as she watched a Tampa Bay Lightning hockey game with a friend at the Pint and Brew bar downtown. “Thank you, Gov. Ron DeSantis, for having Florida open to tourism and allowing such a wonderful experience to happen.”Yes, bars are open in Florida — and they will be during Sunday’s game. Some of them are advertising watch parties, though thanks to the mild subtropical winter — the low in Tampa is forecast to be 57 degrees on Sunday — at least some of the festivities can be held outdoors. And 22,000 fans, about a third of the usual capacity of Raymond James Stadium, will be gathered in the stands.A lockdown it is not.Kelly Ladd, the general manager of the Pint and Brew, said the craft brewery saw a huge jump in customers last weekend after the opening of the Super Bowl Experience, a fan carnival. For Super Bowl Sunday, Ms. Ladd said, the brewery will be open for reservations only. By Wednesday, most tables had been sold.“We’ve just been ramping up and getting ready to be as busy as possible,” she said. “It’s definitely not as crazy as it would have been, but after 2020 we’re just happy to have as much as possible going on. ”Ms. Castor noted that Tampa had already pulled off a victory parade during the pandemic, after the Lightning won the Stanley Cup in September. The Tampa Bay Rays then made the World Series in October, making Tampa the country’s undisputed sports pinnacle these days.Tampa Bay Lightning fans gathered at the Pint and Brew sports bar to watch a hockey game this week.Credit…Zack Wittman for The New York TimesThe virus did lead Tampa to postpone until April its annual Gasparilla festival, a pirate-themed celebration akin to Mardi Gras that would normally have taken place the last weekend in January.“Of course, you have to have a concern: We’re in the midst of a pandemic, there’s no denying that, and it’s a virus that is easily transferable,” Ms. Castor said of the Super Bowl. “But on the other hand, it can be easily managed if people take the simple steps of wearing masks and separating when possible.”Ahead of the game, she extended the city’s mask order to apply to outdoor areas of town where people are likely to gather.Tampa has hosted Super Bowls in unusual circumstances before, though nothing resembling a pandemic. In 1991, the game here took place right after Operation Desert Storm, when American troops had just helped drive Iraqi forces out of Kuwait, forcing additional security precautions, said Steve Hayes, president and chief executive of Visit St. Pete/Clearwater, one of the Tampa Bay area’s tourism boards. (Tampa Bay is a body of water, not a place; the city of Tampa is on one side of the bay, with its neighbors St. Petersburg and Clearwater on the other.) In 2009, Tampa hosted the Super Bowl after the financial crash.Because the Bucs are in this year’s game, only about half the fans are traveling in, a benefit for virus control and a downside for hotels and restaurants hoping to make up for business lost during shutdowns. With many big-name sponsors and their clients staying away, venues that cater to business executives and the wealthiest fans are also expected to suffer.“This region has always risen up to the challenge of adjusting to make it better,” Mr. Hayes said.Raymond James Stadium will have 22,000 fans in the stands on Sunday, about a third of its usual capacity.Credit…Zack Wittman for The New York TimesMiami hosted the Super Bowl last year in one of the last big, iconic national events before the coronavirus forced the nation to shut down the following month. This weekend’s event in Tampa is thus a milestone of sorts, an indicator of how much the world has changed in a year.While there is no evidence to suggest it, plenty of people in Florida have long wondered whether the virus may have already been circulating at last year’s Super Bowl. Tara Kirk Sell, a senior associate at the Johns Hopkins Center for Health Security, who is an expert in large-scale health events, said that it was not outside the realm of possibility — but that the truth may never be known.There have been a handful of anecdotes from attendees who recalled feeling flulike symptoms in the days afterward, but it was also flu season, and as Dr. Kirk Sell pointed out, no widespread testing for the virus was going on.“We will never know exactly what was happening in the Super Bowl and if the virus was there,” she said.About 7,500 of the people attending Sunday’s game will be vaccinated health care workers invited by the N.F.L. to thank them for a year of arduous work. One of them will be Rebecca Izquierdo, a 41-year-old nurse case manager at Sarasota Memorial Hospital, south of Tampa.“I really feel like my team has risen to the many challenges of this pandemic, and it’s just so special to us that we are going to be able to be a part of history,” she said. “Not only working through this pandemic, but now the history of the Super Bowl: We’re going to see the greatest player of all time, Tom Brady, and the greatest young quarterback, Patrick Mahomes.”(The nickname some attempted to adopt for the region after the Bucs signed Mr. Brady last year was, yes, “Tompa Bay.”)Thousands of people, mostly Buccaneers fans, mingled at the Super Bowl Experience on Wednesday. Credit…Zack Wittman for The New York TimesBut whatever happens Sunday in Tampa, what worries epidemiologists most is not the crowd inside the stadium but the people watching the game in their living rooms — and that concern extends well beyond Florida.Plenty of people may feel an irresistible impulse to gather, munch and celebrate the most American of late-winter celebrations, said Dr. Marissa J. Levine, the director of the Center for Leadership in Public Health Practice at the University of South Florida.“We all need something really positive to look forward to, for our emotional and mental well-being,” Dr. Levine said. “But we need to be with our guard up.”Lauren Adriaansen, 35, a Tampa native who lives near the football stadium — she can usually hear the cannons go off when the Bucs score — said she was happy the team was in the game but concerned about people conglomerating during and after it.“We saw what happened when we won the Stanley Cup,” she said. “There were parades and welcoming the Cup home and everything that involved a lot of people in close proximity to one another for sustained periods of time.”“I think that this looks like most other Super Bowls,” she said. “And as tempting as normalcy is, this isn’t a normal year.”There were certainly crowds at the Super Bowl Experience on Wednesday. Thousands of people, mostly Bucs fans, mingled in Julian B. Lane Riverfront Park. Just inside, a tall poster board listed Covid-19 regulations. Face coverings were required, and they could not have valves or vents. Face shields were not permitted unless accompanied by a face covering. Hand sanitizing stations had been set up throughout the park. Masks could be removed in dedicated concession areas while eating or drinking.Jay Money, 31, who had traveled from the Kansas City area last week, sat alone on Wednesday afternoon drinking a Bud Light at a concession stand. To show his love for the Chiefs, Mr. Money pulled up his right sleeve to reveal an aged tattoo of the team’s logo, which he said he got when he was 13.Watching the Chiefs return to the Super Bowl means everything to him, he said.“It goes, like, my kids being born, and then the Chiefs going to the Super Bowl,” Mr. Money said. “It’s very significant to me.”Amaris Castillo More

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    Behind the Scenes at the Super Bowl Halftime Show

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021Why the Chiefs Will WinTom Brady vs. Patrick MahomesA Super Bowl Trip Is Worth the Risk to Some Fans17 Recipes for Tiny TailgatesAdvertisementContinue reading the main storySupported byContinue reading the main storyBehind the Weeknd’s Halftime Show: Nasal Swabs and Backup PlansPutting on a Super Bowl halftime show is always a mammoth undertaking. The pandemic introduces many more logistical puzzles.The Weeknd is headlining this year’s Super Bowl halftime show, which has had to adapt to the challenges of mounting a live performance during a pandemic.Credit…Isaac Brekken/Getty ImagesFeb. 5, 2021Updated 2:19 p.m. ETWhen the Weeknd headlines the Super Bowl halftime show on Sunday, the stage will be in the stands, not on the field, to simplify the transition from game to performance. In the days leading up to the event, workers have visited a tent outside Raymond James Stadium in Tampa, Fla., to receive nasal swabs for Covid-19 tests. And though a smaller crew is putting on the show this year, the bathroom trailers have been going through three times as much water as usual — because of all that hand-washing.Amid a global pandemic, the gargantuan logistical undertaking that is the halftime show has gotten even more complicated.In a typical year, a massive stage is rolled out in pieces onto the football field, sound and lighting equipment is swiftly set up by hundreds of stagehands working shoulder to shoulder, and fans stream onto the turf to watch the extravaganza. This year, there is a cap on how many people can participate in the production, dense crowds of cheering fans are out of the question. And only about 1,050 people are expected to work to put on the show, a fraction of the work force in most years.The pandemic has halted live performances in much of the country, and many televised spectacles have resorted to pretaped segments to ensure the safety of performers and audiences. The halftime show’s production team, however, was intent on mounting a live performance in the stadium that they hoped would wow television audiences. To fulfill that dream, they would need contingency plans, thousands of KN95 masks and a willingness to break from decades of halftime-show tradition.“It’s going to be a different looking show, but it’s still going to be a live show,” said Jana Fleishman, an executive vice president at Roc Nation, the entertainment company founded by Jay-Z that was tapped by the N.F.L. in 2019 to create performances for marquee games like the Super Bowl. “It’s a whole new way of doing everything.”Last year’s halftime show, starring Jennifer Lopez, above, and Shakira, felt like an exultant, glittery party.Credit…Kevin Winter/Getty ImagesOne of the first logistical puzzles was figuring out how to pick staff members up from the airport and transport them to and from the hotel, said Dave Meyers, the show’s executive in charge of production and the chief operating officer at Diversified Production Services, an event production company based in New Jersey that is working on the halftime show.“Usually you pack everyone into a van, throw the bags into the back, everyone is sitting on each other’s laps,” Meyers said. “That can’t happen.”Instead, they rented more than 300 cars to transport everyone safely.Many of the company’s workers have been in Tampa for weeks, operating out of what they call a “compound” outside of Raymond James Stadium, the home of the Tampa Bay Buccaneers. The compound includes 50-foot-long office trailers, which used to fit about 20 employees each but now are limited to six. There are socially distant dining tents where people eat prepackaged food, and a signal for which tables have been sanitized: the ones with chairs tilted against them.Outside the perimeter of the event, there is a tent where halftime-show workers have been getting Covid-19 tests. Staff members have been getting tested every 48 hours, but now that game day is close, key employees, including those who are in proximity to the performers, are getting tested every day, Meyers said. Each day, workers fill out a health screening on their smartphones, and if they’re cleared, they get a color-coded wristband, with a new color each day so no one can wear yesterday’s undetected.It is unclear if this year’s show will mimic the high-budget elements of years past, like Katy Perry riding an animatronic lion.Credit…Christopher Polk/Getty ImagesEach time workers enter the stadium or a new area of the grounds, they scan a credential that hangs from around their necks so that in the event that someone tests positive for Covid-19 or needs to go into quarantine, the N.F.L. will know who else was in their vicinity. And there are contingency plans if workers have to quarantine: crucial employees, including Meyers, have understudies who stand ready to take their places.All of those measures are taken so that the Weeknd can step out onstage Sunday for a 12-minute act that aims to rival years past, when the country was not in the midst of a global health crisis.“Our biggest challenge is to make this show look like it’s not affected by Covid,” Meyers said.The challenge was apparent on Thursday at a news conference about the halftime show. When the Weeknd strode to the microphone, he took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be present — a little more than a third of its capacity — and they will be joined by thousands of cardboard cutouts.)During the 2017 halftime show, Lady Gaga clasped fans’ hands and embraced one of them, but the Weeknd is performing in an age of social distancing.Credit…Dave Clements/Sipa, via Associated PressBut the Weeknd (Abel Tesfaye), a 30-year-old Canadian pop star who has hits including “Can’t Feel My Face” and “Starboy,” is known for his theatrical flair. His work often has a brooding feel, an avant-garde edge, and even some blood and gore (he promised he would keep the halftime show “PG”).This will be the second Super Bowl halftime show produced in part by Jay-Z and Roc Nation, who were recruited by the N.F.L. at a time when performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The N.F.L. and Roc Nation are keeping quiet about the details of the program to build anticipation, so it is unclear whether it will have the usual big-budget effects of halftime shows past, which have featured Jennifer Lopez dancing on a giant revolving pole, Katy Perry riding an animatronic lion and Diana Ross memorably exiting by helicopter.What is clear is that there is unlikely to be anything like the intimate moment Lady Gaga had with a few of her fans during her 2017 performance, when she clasped their hands and embraced one of them before going back onstage for “Bad Romance.” The Weeknd is taking the stage in a much more distanced world.Ken Belson contributed reporting.AdvertisementContinue reading the main story More

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    Staging the Super Bowl During a Big Crisis

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021Chiefs Fans’ Generational DivideReconsidering Tom BradySuper Bowl Party TipsThe N.F.L.’s ‘First’ Women Want CompanyAdvertisementContinue reading the main storySupported byContinue reading the main storyStaging the Big Game During a Big CrisisWith the whole world watching, the N.F.L. and CBS face the challenge of presenting a uniquely American spectacle in a time of misery.On Tampa’s Riverwalk, the festivities surrounding Super Bowl LV were tempered by reminders of the coronavirus pandemic.Credit…Eve Edelheit for The New York TimesFeb. 4, 2021Updated 4:21 p.m. ETSince the last Super Bowl 12 months ago, a pandemic has killed at least two million people around the world, including about 450,000 Americans. January was the deadliest month, and last week roughly one American died every 30 seconds from Covid-19.The toll will grow through the Super Bowl on Sunday — during the big plays, among the slow-motion replays, amid the commercials, while the national anthem is sung and the halftime show is performed.That alone makes Super Bowl LV different than the 54 that have come before it. And it presents a unique challenge for the N.F.L. and its broadcast partner this year, CBS Sports.The practical question is no longer if they should play Super Bowl LV — it is the last of 269 N.F.L. games this season — but how to play it, and how it will be presented.Players will certainly hit, run and tackle as usual. But will the game be packaged as the usual spectacle of violence, commercialism and bombast? Should it be?“We’re trying to strike that right tone and be reflective on the year that has been while also providing a bit of hope for, you know, what’s on the other side,” said Peter O’Reilly, N.F.L. executive vice president of events, including the Super Bowl. “A lot goes into that.”The league promises a blend of cold reality and championship football. There may be a softer touch and more reflection, especially during the pregame programming.“The role of the broadcast is to certainly acknowledge the landscape around it, what’s happening around it, and then let’s get on with the game,” said Jim Bell, a former longtime executive producer at NBC for the Olympics and the Today show. “We’re hopefully all going to get a nice three-and-a-half-hour rest from Covid and politics, which I think we can all use.”The Super Bowl is the most American of sports events, beamed around the world, a proxy for how the United States sees itself, culturally. It is perennially the most-watched television broadcast in the United States, with an audience of about 100 million in the country last year, plus an estimated global audience of at least 50 million more.People in the United States and around the world will gauge the American state of affairs by what they see during Sunday’s broadcast.The past year, especially, has been one of political upheaval and sharp battles over race and social justice, on top of the pandemic.The United States has not responded well to the coronavirus outbreak since it was declared a pandemic almost 11 months ago — faltering perhaps more than any other major country with such vast resources for problem solving. It has about 5 percent of the world’s population, but nearly 20 percent of its reported Covid fatalities. Tens of thousands more are likely to die in the coming weeks, whatever the progress of the vaccine rollout.Some may consider it reckless to play such a game during a pandemic, to hold a potential super-spreader event at a football stadium in Tampa, Fla. — even one with a limited audience, adhering to social distancing and health protocols. It may encourage gatherings around the country and, at best, serve as a frivolous example of American priorities.Others might see the game as a source of inspiration, healing and unity.The divide might depend on how the game is presented by the N.F.L. and CBS. Viewers will certainly judge the social distancing, the mask wearing, the images on the screen and the words of the announcers — all parsed and debated in real time, thanks to social media.“It’s hard with social media and everybody waiting for someone to make a mistake, or be like, ‘All I wanted to do was get away from Covid for two minutes,’” Bell said, adding: “That can be a pretty nasty place to have your head space while you’re trying to produce the single-biggest event on the planet.”Not everyone will be happy with the results.A healthcare worker assisted a patient at a coronavirus testing site in Phoenix last month. As the Super Bowl approached, Americans were dying of Covid-19 at a rate of more than one every minute.Credit…Adriana Zehbrauskas for The New York Times“I can only really, in some ways, applaud them in the challenge that they clearly have taken on,” said Patrick Nally, a British sports-marketing executive with deep experience in the Olympics, soccer and an array of other major sports. “At the same time, I hope that they see the need to be as responsible as they must be, and present it in a manner that really reflects the tragedy that we’re all facing.”The game represents an odd chance for an American makeover — a new year, a new administration, a new outlook. It will be a 2021 America packaged and broadcast to the world. While the N.F.L. has a chance to look really good, or really bad, in ways never imagined before, Americans may be judged right along with the league.“In many ways, they are torch-carrying for the United States as a nation,” Nally said. “If ever there was an opportunity to present, to comment, in the right, responsible manner, this is the chance of doing it.”In Mourning, or In Vegas? Other sports leagues have had a chance to address the toll of the pandemic in recent months, though not with an audience this vast or a single game this orchestrated.The issue will confront the postponed Summer Olympics in Tokyo, which were rescheduled for this July and August. Next year’s Winter Olympics in Beijing will be closely watched, to see how the Chinese spin their role in the pandemic.The question of navigating something as frivolous-seeming as sports amid an ongoing crisis is not new, though there are no true historical parallels. Wartime might be the closest thing.During World War II, the Olympics were called off, but the N.F.L. and Major League Baseball conducted seasons and championships despite some players’ being pulled into duty. The N.F.L. finished its regular season on Dec. 7, 1941, the day of the Pearl Harbor bombing, and held playoff games a week later, as scheduled.There have been occasional examples of singular events that rocked the sports landscape, like terrorism at the 1972 Summer Olympics in Munich and at the 1996 Summer Olympics in Atlanta, or the deadly earthquake that interrupted the 1989 World Series. After the attacks of Sept. 11, 2001, the N.F.L. took the next weekend off and baseball paused for six days.“After 9/11, I spent the next four days talking to everybody, including the president of the United States, about when we should come back and what’s healthy and what’s productive,” said Bud Selig, the Major League Baseball commissioner at the time. “In our own little way I do think that we helped.”Selig acknowledged that the era and circumstances are different now. Twenty years ago, Americans generally rallied together in a show of patriotism. The country today feels far more divided, even on matters of Covid protocols.“It is very sensitive, and you have to be extremely careful,” Selig said of the N.F.L. “But they’re smart, and they know what they have to do.”When the New York Mets played their first home game after the attacks, Mayor Rudy Giuliani got a rousing ovation, and Liza Minnelli danced and sang “New York, New York” during the seventh-inning stretch.“Are we in mourning, or Las Vegas?” The New York Times columnist Harvey Araton asked.That is the type of question the N.F.L. will ask itself on Sunday, as it searches for balance in a game that usually has no such restraints on pageantry, volume or tone.Is this year’s Super Bowl mere entertainment, a diversion from the ongoing horror? Does it reflect our losses and our past failings? Or does it signal a new tone and even recalibrate the way we move forward?“I think America needs this Super Bowl,” said Sean McManus, the chairman of CBS Sports. “I think it’s an opportunity for the country to come together. I think it’s going to be uplifting. I think it’s going to be unifying. And I think it’s coming at the right time.”The game promises unique touches. Raymond James Stadium will have only about 25,000 spectators, roughly a third of its capacity, because of distancing mandates. That will make it the least-attended Super Bowl in history.The N.F.L. has given 7,500 tickets to vaccinated health-care workers. All fans will be given KN-95 respirator masks as they enter, the league said, and seating has been devised for distancing. Gaps between fans will be filled with cardboard cutouts of people.Nurses at a vaccination site in Los Angeles late last month. Thousands of health-care workers received tickets to the Super Bowl in Tampa.Credit…Ryan Young for The New York TimesIf there is an unusually somber mood, it will be most obvious in the pregame. A nurse, a teacher and a Marine veteran will serve as honorary captains for the coin toss, and the poet Amanda Gorman, fresh from her star turn at the presidential inauguration, will recite an original poem. (The N.F.L. said she was invited before her appearance at the inaugural.) A video featuring Vince Lombardi, the Hall of Fame coach of the Green Bay Packers in the 1960s, will lead into a performance of “America the Beautiful,” the league said.“You’ll see that tone in the pregame and in the pieces that are in-stadium and on air,” said O’Reilly, the N.F.L. vice president overseeing the Super Bowl. “And the moments that are always big and powerful around the Super Bowl will take on just a bit more significance this year.”Bell, the veteran producer who left NBC in 2019, said a key part of good sports broadcasts is “storytelling,” a model handed down from the likes of producers Roone Arledge and Dick Ebersol.“You may see it sprinkled into the telecast, as it relates to the players, coaches and teams,” Bell said. “I know those guys will do a fantastic job of finding the right balance and having the right tone between covering the game and telling the stories.”Protocols around Covid-19 have made it trickier than usual to prepare for the game broadcast, but they have created some unexpected opportunities. Camera platforms and wires were fitted into places where they could not normally have been, offering a chance for unusual angles.N.F.L. stadiums this season have had an extra buffer between the teams on the sidelines and fans in the seats, usually several empty rows of seats covered by a tarp. For the Super Bowl, the first seven rows will be wrapped in LED screens.“Are we going to get excited if Brady or Mahomes throws a 60-yard touchdown pass, or if Tyreek Hill goes crazy?” McManus said of quarterbacks Tom Brady (Buccaneers) and Patrick Mahomes (Chiefs). “We’re going to get excited. And we’re going to kind of forget our troubles for a while.”The bottom rows of seats, normally covered in tarps during the Super Bowl, will bear LED screens, providing an opportunity to promote certain messages.Credit…Mike Ehrmann/Getty ImagesHe added: “We’re not going to be somber, and we’re not going to be depressing. But I think we’re going to put everything in perspective.”The same is true for all those connecting themselves to the game, like television advertisers reportedly paying $5.5 million for 30 seconds of time. Some perennial participants, like Budweiser, have opted out of their usual slots, choosing social media as a more understated way to get pitches across.The question is whether the world at game’s end is any different. Maybe it will be a source of unity, a boost for American pride. Maybe if Kansas City Coach Andy Reid wears a mask, or Jim Nantz of CBS suggests that Americans get vaccinated, it could be a teaching moment. Might the production feel too political, or too preachy, or not enough of either?The only certainty on Sunday is that the death count from Covid-19 will rise, by the hundreds or thousands just in the United States, as millions watch a football game.How that game is received, and how America is reflected in the moment, is up to the N.F.L.“It puts them on a wonderful pedestal to present a very responsible and a very positive image of themselves and their organization,” said Nally, the global marketing expert. “Which under normal circumstances they would never have.”AdvertisementContinue reading the main story More

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    The Weeknd’s Super Bowl Halftime Show Breaks With Tradition

    #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesSee Your Local RiskVaccine InformationWuhan, One Year LaterAdvertisementContinue reading the main storySupported byContinue reading the main storyThe Weeknd’s Super Bowl Halftime Show Breaks With TraditionThis time, the field won’t be swarming with fans crowding the stage. In fact, the stage won’t be on the field at all, but in the stands.The Weeknd in concert. He will be headlining the Super Bowl halftime show in Tampa on Sunday.Credit…Hayoung Jeon/EPA, via ShutterstockJulia Jacobs and Feb. 4, 2021, 3:09 p.m. ETWhether it stars Al Hirt, Michael Jackson or Beyoncé, the Super Bowl halftime show has always taken center stage on the field.But for the first time in the 55-year history of the game, the Weeknd, who is headlining this Sunday in Tampa, Fla., will perform on a stage set up in the stands in keeping with strict coronavirus protocols intended to limit contact with the players and coaches; his act may, however, include a brief interlude on the field.In a typical year, a massive stage is rolled onto the field and hundreds of fans pour out to surround it; this year only about 1,050 people are expected to work to put on the show, compared with 2,000 to 3,000 most years. Performers and crew members will receive Covid-19 tests before rehearsals and before the performance.When he strode to the microphone Thursday at a news conference, the Weeknd took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be in the stadium — less than half its 65,000-person capacity — joined by thousands of two-dimensional cardboard cutouts of fans provided by the N.F.L.)The Weeknd (Abel Tesfaye), is a 30-year-old Canadian pop star known for hits including “Can’t Feel My Face” and “Starboy.” His concerts often have a brooding feel and a dark, avant-garde edge. (The music video for his latest hit, “Blinding Lights,” opens with the Weeknd laughing maniacally, his face covered in blood.) He said that his halftime show would incorporate some of his trademark artistic themes but that he plans to be “respectful to the viewers at home.”“The story will continue,” he said, “but definitely we’ll keep it PG for the families.”This will be the second Super Bowl halftime show produced in part by Jay-Z and his entertainment company, Roc Nation, who were recruited by the N.F.L. in 2019. At the time, performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The Coronavirus Outbreak More

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    What to Know About Covid-19 and the 2021 Super Bowl

    #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesSee Your Local RiskVaccine InformationWuhan, One Year LaterAdvertisementContinue reading the main storySupported byContinue reading the main storyWhat to Know About Covid-19 and the Super BowlPlayers from the Tampa Bay Buccaneers and the Kansas City Chiefs are being tested for the coronavirus more often, and just 25,000 fans will attend the game.Super Bowl LV in Tampa, Fla., will be scaled down from the usual fanfare that surrounds the N.F.L.’s marque event.Credit…Eve Edelheit for The New York TimesFeb. 2, 2021Updated 7:21 a.m. ETThe Super Bowl is unlike any other American sporting event: A football game provides the anchor for parties, fanfare, and an eye-popping TV broadcast where the commercials and halftime show are just as much of an attraction for the more than 100 million fans who will watch.But like everything else in the year since the coronavirus pandemic swept the globe, Super Bowl LV in Tampa, Fla., has been adapted to Covid-19 health guidelines and scaled down, despite the excitement over the Tampa Bay Buccaneers becoming the first N.F.L. team to play in the championship game in its home venue — Raymond James Stadium.While the football being played on Sunday will look largely the same as in other years, nearly everything else surrounding the Super Bowl will be different.Super Bowl LV: Kansas City Chiefs vs. Tampa Bay BuccaneersSunday, Feb. 7, 6:30 p.m. Eastern, CBSPlayers are being tested for Covid-19 even more.Players, coaches and members of each team’s staff have been tested for Covid-19 daily throughout the season, including on game days. Since the Buccaneers and the Chiefs qualified for the Super Bowl on Jan. 24, team personnel have been tested for coronavirus twice daily.Anyone with a confirmed positive test must stay away from their team for a minimum of 10 days. The Buccaneers and the Chiefs have not had a positive test in more than three weeks.However, two Chiefs players — receiver Demarcus Robinson and center Daniel Kilgore — came in close contact with an infected person and must isolate for at least five days, Chiefs Coach Andy Reid confirmed Monday.Since the beginning of August, about 15,000 N.F.L. players, coaches and staffers have received nearly 1 million tests, far more than any in other United States-based sports league. More than 700 players, coaches and staff members tested positive during that time.Because of concerns about exposure to the coronavirus, the Buccaneers and Chiefs have departed from the normal Super Bowl itinerary. In most years, the two opposing teams would arrive in the Super Bowl city one week in advance of the game to conduct practices and scheduled interviews with media. This year, players and coaches will do those interviews via videoconferences, as was the case throughout the 2020 regular season.To further reduce the team’s chance of infection, the Chiefs are not scheduled to arrive in Tampa until Saturday. The Buccaneers won’t have to drive far.Fewer fans will attend the Super Bowl.Super Bowls typically sell out their seating capacity, even for tickets that cost $10,000 or more. Attendance has never dipped below the 61,946 who attended Super Bowl I in Los Angeles in 1967 and has in some years topped 100,000.The Coronavirus Outbreak More

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    Could Tampa Bay Be the New Titletown?

    #masthead-section-label, #masthead-bar-one { display: none }The NBA SeasonVirus Hotspots in the N.B.A.Will the Harden Trade Work Out?The N.B.A. Wanted HerAdvertisementContinue reading the main storySupported byContinue reading the main storyCould Tampa Bay Be the New Titletown?The success of the Buccaneers, Lightning and Rays — pro sports punch lines turned finals contestants — is a run that rivals past glory years in Boston, New York or Los Angeles.Tampa Bay Buccaneers fans waved flags and cheered as they watched their team win the N.F.C. championship game against the Green Bay Packers at a bar in St. Petersburg, Fla.Credit…Eve Edelheit for The New York TimesJan. 26, 2021, 9:31 a.m. ETTwenty-six straight losses in football. Acres of empty seats at Tropicana Field. A court order to seize the local N.H.L. team’s skates and other equipment if needed to pay a debt. Let’s just say Tampa Bay had not earned a reputation as a hub of professional sports excellence.Until now. In a purple patch to rival the best of them in Boston, New York or Los Angeles, Tampa’s three top-level men’s pro teams have all made their league’s finals over the last five months. The amazing run was capped on Sunday by Tom Brady leading the Tampa Bay Buccaneers to a victory over the Green Bay Packers, clinching the first home stadium Super Bowl.Tampa Bay as Titletown? It just might be so.Tom Brady transformed the Buccaneers.Tom Brady helped lead the Buccaneers to an upset of the top-seeded Packers Sunday. Tampa Bay won three straight road playoff games to earn a Super Bowl berth.Credit…Dylan Buell/Getty ImagesThe Buccaneers became a symbol for futility in the N.F.L. when they debuted in 1976 and lost 26 straight games over two seasons before their first win. “I couldn’t wish that on my worst enemy,” said Richard Wood, a linebacker on those teams. Even a run to the N.F.C. championship game in the 1979 season couldn’t shake the impression for most fans that “Buccaneers” was synonymous with “futility.”And the team lived up to that reputation for some time, posting three 2-14 seasons in the mid-1980s. Since the Buccaneers’ only Super Bowl title, after the 2002 season, they have put up a two-win season (2014), a three-win season (2009) and three four-win seasons (2006, 2011, 2013). The Bucs had gone 12 seasons without a trip to the playoffs until the franchise ended that drought this year.When Brady, 43, decided to play quarterback for the team after 20 seasons in New England some assumed it would be a sinecure in the sun. Not at all. Tight end Rob Gronkowski came out of retirement to join his old teammate, and the Buccaneers also added running back Leonard Fournette to a loaded offense. A young defense looked consistently good. The signs were there for a better season.But an 11-5 regular season? Three road playoff wins, including upsets of the second-seeded New Orleans Saints and the top-seeded Green Bay Packers? A trip to the Super Bowl? Few saw that coming.The Rays had a small budget and few fans, but claimed a World Series spot.The Tampa Bay Rays upset the Houston Astros in a seven-game American League Championship Series in 2020.Credit…Orlando Ramirez/USA Today Sports, via ReutersThe Tampa Bay Rays started their first Major League Baseball season in 1998 as the Devil Rays. They promptly posted 10 straight seasons of 70 or fewer wins, notably finishing with a 55-106 record in 2002 that plumbed the depths of ineptitude for a modern professional sports team.Failure and the Rays seemed to go hand in hand, especially because the team’s average attendance at Tropicana Field nearly always ranked at the bottom of the league — even when the team performed well — providing bad optics for fans tuning in on TV. And the Rays worked with a much smaller budget than the behemoths of the game, making sustained contention difficult.The team emerged from its doldrums to earn an unlikely World Series trip in 2008 (their first season as merely the Rays), losing to the Phillies in five games, and it’s been pretty good in the years since.Still, the signs did not point to a return to the World Series in 2020. The Rays were 0-4 in playoff series in the 11 years between World Series appearances.But Tampa Bay beat the Yankees in the 2020 division series, then eliminated the defending American League champion Houston Astros in the A.L.C.S. As World Series underdogs again last October, they took the Dodgers to six games before falling just short of the big prize. Brandon Lowe hit 14 homers in the abbreviated 60-game season and reliever Nick Anderson had an 0.55 ERA in 19 appearances, but the team got this close to the championship mostly without stars, and continued to have one of the five lowest payrolls in the league.The Lightning put their skates and pucks to good use.Lightning winger Nikita Kucherov kissed the Stanley Cup following Tampa Bay’s finals-clinching win over the Dallas Stars. He led all players in playoff points.Credit…Bruce Bennett/Getty ImagesThe Tampa Bay Lightning started slowly when it began N.H.L. play in the 1992-93 season, and hit rock bottom from 1997 to 2000 when they couldn’t manage 20 wins in an 82-game schedule even once. Financial losses and debt piled up, leading to a court order in 1998 allowing seizure of the team’s sticks, pucks, nets, uniforms and skates if the team couldn’t meet its debts. (The team paid up.)But in more recent times, the Lightning have been carrying the banner for Tampa sports, with a Stanley Cup win in 2004, and a finals loss in 2015.In the pandemic-shortened 2019-20 season, most figured the Lightning as a contender, and they delivered, tying for the third-highest points percentage with a 43-21-6 record and ripping through playoff series against the Columbus Blue Jackets, Boston Bruins, Islanders and finally, in September, the Stanley Cup finals against the Dallas Stars. Tampa Bay lost just six games over the four playoff series. Brayden Point led all playoff scorers with 14 goals, and defenseman Victor Hedman won the Conn Smythe Trophy as the postseason’s most valuable player.Now comes a hometown Super Bowl.The Buccaneers will become the first N.F.L. team to play in a Super Bowl at their home stadium when Tampa Bay hosts the Kansas City Chiefs at Raymond James Stadium on Feb. 7.Credit…Mike Ehrmann/Getty ImagesThe recent success of some of the area’s pro teams, which each began as expansion-era punch lines, has raised the question: Who’s next?While Tampa has been mentioned as a possible expansion city for both the N.B.A. and M.L.S., other cities seem to be ahead in the queue.Because of coronavirus concerns in Canada, the Toronto Raptors of the N.B.A. began the 2020-21 season playing its home games in Tampa. Given the area’s current sports magic, it may be too soon to dismiss the possibility of them making a championship run.Tampa Bay’s current enchanted run of sporting success will culminate on Feb. 7 at Raymond James Stadium, when the Buccaneers will become the first N.F.L. franchise to play in a Super Bowl in its home venue. And when The Weeknd takes the stage at halftime, he’ll be performing, improbably, in what is now the sports capital of the country.AdvertisementContinue reading the main story More