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    The N.B.A. and Its Owners Fight for Change. But Not Necessarily the Same Change.

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    The league embraces progressive causes supported by players. But some team owners pull in the opposite direction, as apparent in the Orlando Magic’s donation to Gov. Ron DeSantis of Florida.In June 2022, on the same day the Supreme Court overturned Roe v. Wade, Adam Silver, the N.B.A. commissioner, released a statement jointly with the W.N.B.A.’s commissioner, Cathy Engelbert.Silver and Engelbert said the leagues believed “that women should be able to make their own decisions concerning their health and future, and we believe that freedom should be protected.”Less than one year later, one of the N.B.A.’s teams, the Orlando Magic — as an organization — wrote a $50,000 check to Never Back Down, a super PAC promoting Gov. Ron DeSantis of Florida, financial disclosures revealed this week. The Magic are owned by the DeVos family, well-known conservatives. Betsy DeVos, the daughter-in-law of the former Magic chairman Richard DeVos, who died in 2018, was former president Donald J. Trump’s education secretary.The check was written on May 19, according to a team spokesman. That was weeks after DeSantis signed one of the most restrictive abortion laws in the country, prohibiting the termination of pregnancies after six weeks, but days before he had officially declared he would run for the Republican presidential nomination.The donation “was given as a Florida business in support of a Florida governor for the continued prosperity of Central Florida,” the team said in a statement.The Magic’s donation to DeSantis, who is in his second term as governor, was not the first time an N.B.A. team had put its name on a political donation. In the 1990s, the Phoenix Suns, then owned by Jerry Colangelo, donated tens of thousands to the Republican National Committee. But the Magic’s check appears to be the first direct donation from an N.B.A. team to a group directly allied with a presidential candidate — or one, like DeSantis, who was widely expected to run.The N.B.A., under its commissioner, Adam Silver, has supported causes supported by players.Bridget Bennett for The New York TimesThe donation was also a reminder that for all of the N.B.A.’s professions of support for progressive causes that its players believe in, several billionaire team owners — whose interests Silver represents — have deployed their own power to fight those very causes. (The N.B.A. declined to comment.)Owners like Dan Gilbert (Cleveland Cavaliers), Tilman Fertitta (Houston Rockets) James Dolan (Knicks) and the DeVos family have donated large sums to Republican politicians who oppose abortion rights, gun control, voting rights and police reform — all issues the N.B.A. has supported, either in public statements or through its Social Justice coalition.“Any time I have noticed in my research where the N.B.A. has responded to player activism and player demands, they’ve always been forced to do so,” Theresa Runstedtler, a history professor at American University and the author of “Black Ball: Kareem Abdul-Jabbar, Spencer Haywood, and the Generation that Saved the Soul of the N.B.A.,” said in an interview.She continued: “It’s always been something that they’ve been pushed into by the more vocal and militant players in the league.”In the summer of 2020, several N.B.A. players protested the killing of George Floyd, a Black man, by police in Minneapolis, and the Milwaukee Bucks refused to come out for a playoff game against the Orlando Magic after the shooting of another Black man, Jacob Blake, by police in Kenosha, Wis. In response, N.B.A. owners agreed to form the Social Justice Coalition, which would emphasize voting rights, police reform and criminal justice reform — all areas that disproportionately affected Black people.On paper, the N.B.A. was moving beyond traditional philanthropy. The Bucks’ walkout compelled the league to shape public policy, a goal far beyond what other professional sports leagues intended to do.“Our goal is really simple,” James Cadogan, the coalition’s executive director, said in a social media clip introducing the group. “We want to take moments of protest, moments of people power like we saw last year, and turn them into public policy. We want to change laws.”In recent years, the N.B.A. has taken up the cause of Clean Slate initiatives, an effort in states to seal some records of those who had been incarcerated. Weeks ago, DeSantis vetoed a Republican-backed bill in Florida concerning the expunging of criminal records.The Social Justice Coalition has endorsed several bills in its nascent existence, though with limited success: The EQUAL Act, a move to end sentencing disparities in cases involving the sale of crack and powder cocaine, is not yet federal law. The George Floyd Justice In Policing Act, a police reform bill that passed the House in 2021, languished in the Senate.Stephen Curry of the Golden State Warriors warmed up for a game in 2022. He made a video urging fans to support the Freedom to Vote Act.Jeff Chiu/Associated PressAfter the 2020 election, Republicans made a significant push to tighten election rules at the state level, after which the Golden State star Stephen Curry made a video for the coalition imploring fans to connect with lawmakers to pass the Freedom To Vote Act. Separately, the coalition supported a voting rights bill named after the former congressman John Lewis. Both bills were blocked by a Senate Republican filibuster. The N.B.A. has not called for the filibuster to be removed.The N.B.A. is hardly to blame when a hot-button bill fails to pass a divided Congress. But it is harder for the league to effect change when some of its team owners have made it their mission to elect people who oppose that change.At the end of 2015, with Silver still relatively new to the commissioner job, the league partnered with Everytown for Gun Safety on an advertising campaign about gun safety. Stars like Curry and Carmelo Anthony spoke in personal terms about the effects of gun violence in commercials that aired during Christmas Day games, when the N.B.A. traditionally has a big national audience. The commercials didn’t call for specific legislation, but partnering with a political figure like Michael R. Bloomberg, the former New York mayor who founded Everytown, was an unusual move for an American sports league.The next year, the N.B.A. moved the All-Star game from North Carolina to protest a state law that critics said targeted lesbian, gay, bisexual and transgender people. Silver’s pulling the game had consequences for the local economy and embarrassed politicians that sports leagues typically want to mollify.The Republican governor of the state, Pat McCrory, blasted the N.B.A., saying that the league, and other critics, had “misrepresented our laws and maligned the people of North Carolina simply because most people believe boys and girls should be able to use school bathrooms, locker rooms and showers without the opposite sex present.”Silver would later tell an audience that the law was “inconsistent with the core values of the league.” (A frequent donor to liberal politicians, he is open about his own political beliefs.)Now, a franchise has written a large check to DeSantis, who has signed bills that critics say target L.G.B.T.Q. communities — which would go against what Silver would call the “core values of the league.” DeSantis has also been in a feud with Disney — which the N.B.A. does business with as a broadcast partner of ESPN. Disney is a sponsor of the Magic, though Disney did not respond to a request for comment on whether that partnership would continue. And the league is choosing to stay silent for now.What the N.B.A. should and should not campaign for isn’t an easy question. But since the league loudly stood up for transgender people in one instance and abortion rights in another, its silence is noteworthy when a franchise owner, using the team name, supports a politician with opposing views.The N.B.A. is, in the end, a business whose primary goal is to make money. If it is also genuinely interested standing up for some social issues, it will need to stand up to its owners too. More

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      Inside the NBA’s Version of Comic-Con

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      Promoted as a celebration of the league’s cultural relevance, the convention also highlighted the N.B.A.’s business ambitions.Somewhere under the lights of the Mandalay Bay Convention Center over the weekend, the Jabbawockeez danced during a television special that could have been an email as part of the “most culturally relevant basketball experience on the planet.”That’s what the signs called it, anyway. It was the first-ever N.B.A. Con, the league’s riff on Comic-Con. The basketball-themed Lollapalooza was a three-day smorgasbord of fashion, music and basketball.But seen through another lens, the convention was an intriguing window into how the league sees itself as a business.The first-ever N.B.A. Con drew more than 25,000 attendees.Bridget Bennett for The New York TimesThe event was a three-day festival of fashion, music and basketball. There were also arcade games.Bridget Bennett for The New York TimesFor the N.B.A., stars are bigger than the games — cultural presences far beyond the floor. The N.B.A. took advantage of that by holding the convention during its summer league in Las Vegas, when scores of stakeholders from the union, retired players, owners, general managers, players, sponsors and fans descend on Nevada.“When you ask people about the N.B.A., for them, it’s not a company,” said Mark Tatum, the league’s deputy commissioner. “It’s life. It’s their culture. The N.B.A. is this culture of music and fashion and entertainment and style.”More than 25,000 fans attended, mostly paying $30 to $250 to get in. But really, cultural relevance is priceless, especially when sponsored by Michelob Ultra. (They were there too.)The convention floor was set up to evoke the spirit of New York City, with park benches, Jenga, cornhole and pickleball courts. There were neighborhoods titled the Drip, the Collection, the Network, the Park and the Convos.The Drip, where sponsors set up shop, was the real core of the convention.Sure, a convention does help the league reach fans in a way it otherwise wouldn’t at a time when LeBron James isn’t playing every night. On Saturday, N.B.A. Commissioner Adam Silver detailed a new in-season tournament during a bloated television special. But throwing an N.B.A. Con meant the league also created an opportunity for new intellectual property. It sold N.B.A. Con merchandise and created a new Twitter account, though the account had fewer than 2,000 followers on Monday compared with nearly 44 million on the league account.There was an AT&T booth, where a sign read, “Step into the spotlight and show off your fire fit.” Fans lined up and shot slow-motion videos of their outfits under a fancy spotlight.Attendees swarmed the former Knicks star Carmelo Anthony for photos and autographs.Bridget Bennett for The New York TimesAnother booth, run by a memorabilia company, MeiGray, sold game-worn jerseys. Its main podium showed a mannequin wearing a jersey that Denver Nuggets center Nikola Jokic wore in Game 2 of the N.B.A. finals last month. It sold for $150,000. Next to that was a smaller podium with a jersey that Miami Heat forward Jimmy Butler wore during Game 3 of that series. It sold for $17,500. To the victors — the Nuggets — go the bigger boxes and higher prices.Tucked in a back corner of the convention space was an exhibit called “Rings Culture,” from the jewelry store Jason of Beverly Hills. It displayed several replicas of championship rings. It might’ve been the perfect place for a heist in a movie like “Ocean’s Eleven.”The night before the convention, the N.B.A. held a walk-through for journalists. Tristan Jass, a YouTuber known for trick basketball shots, displayed some of his skills on a temporary court. But before doing so, he described his ascension to fame.“When you ask people about the N.B.A., for them, it’s not a company,” said the league’s deputy commissioner. “It’s life. It’s their culture.”Bridget Bennett for The New York TimesFans measured their vertical leaps near the Drip, an area of the convention where sponsors sold merchandise.Bridget Bennett for The New York Times“We just left a trail of inspiration around the world,” Jass told the crowd.His first shot was a heave from a spot adjacent to the court behind a chain-link fence. He missed the first two attempts, but hit the third. It was impressive. His second shot was a full-court launch from the opposite corner. This one didn’t go as well. After at least 20 misses, some observers — the uninspired ones, clearly — moved on to the rest of the tour. When a shot rimmed out, Jass muttered, “Those ones hurt.”The biggest draw for the weekend was a panel discussion with Victor Wembanyama of the San Antonio Spurs and Kareem Abdul-Jabbar moderated by Isiah Thomas, the former Detroit Pistons star. There were a couple hundred seats, but a long overflow line for viewers trying to catch a glimpse of a basketball torch being passed. Wembanyama was the much-heralded No. 1 pick in the N.B.A. draft last month.There was a larger backdrop too: Abdul-Jabbar’s conversation with Wembanyama in that 30-minute panel was more time than he had spent chatting with James in the last two decades combined. Last month, Abdul-Jabbar told reporters in Los Angeles that he had “never had a chance really to talk to LeBron, other than two or three minutes.”At N.B.A. Con, Abdul-Jabbar said he was struck by how much the game had changed.“The different duties and what is expected of various players in various positions,” he said. “It’s really been through a tremendous change, and for more than a few minutes, I just sat there and wondered, ‘Would I be able to compete?’”Abdul-Jabbar spent 20 seasons in the N.B.A. and retired in 1989 as the career scoring leader. James surpassed his record in February.“Sure would have been nice, though, to be able to fly from city to city in a charter jet like these guys do,” Abdul-Jabbar said. “I didn’t get to do that. I could have played longer.”To that end, the convention served not just as a branding exercise for the N.B.A., but also the players themselves. Scoot Henderson, the 19-year-old who was drafted third by the Portland Trail Blazers last month, is part of a new generation of stars with a marketing reach that players from Abdul-Jabbar’s era would find unrecognizable. Most players are active on social media, which has given them expanded ways to build an audience. Henderson was interviewed in a panel by the former Knicks star Carmelo Anthony — delivering a signal that the league viewed Henderson as next in the star lineage.“I’ve been thinking about myself as a business for a minute,” Henderson said afterward. “The name. A corporation — that’s who I am.”Most fans paid $30 to $250 to get into N.B.A. Con.Bridget Bennett for The New York Times More

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      Miles Bridges Will Rejoin Hornets After Felony Domestic Violence Plea Deal

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      Bridges will rejoin the team on a one-year contract after completing a suspension that will sideline him for the first 10 games of the season.Miles Bridges will return to the Charlotte Hornets on a one-year contract next season after he finishes a suspension for pleading no contest to felony domestic violence.Bridges, 25, had been a restricted free agent for the Hornets since June 2022, when he had been expected to negotiate for a $173 million maximum deal over five years. But on June 29, 2022, he was arrested in Los Angeles, accused of beating the mother of his two children in front of the children. In November, he pleaded no contest to one count of felony domestic violence as part of a plea deal that included three years of probation but no jail time.“I sincerely apologize for the pain, embarrassment and disappointment that last year’s incident caused so many people,” Bridges said in a statement through the team on Friday, adding that he was “grateful” to have a second chance to play. He had been with the Hornets since they acquired him in a draft-day deal in 2018. His new one-year contract is for $7.9 million, according to ESPN.Bridges will have to sit out for the first 10 games next season. The N.B.A. suspended him for 30 games in April, but gave him credit for 20 because he did not play last season. N.B.A. Commissioner Adam Silver later told a group of sports editors that Bridges and the league had a “mutual agreement” that he would not play during the 2022-23 season, though he said the agreement did not constitute a suspension. However, in February Bridges had told The Associated Press that he might return in March.As part of his plea deal, Bridges was required to undergo a year of domestic violence counseling, complete 100 hours of community service and go to parenting classes. The victim was also granted a 10-year restraining order. Bridges initially faced several felony charges of domestic violence and child abuse.In the team’s statement on Friday, Hornets General Manager Mitch Kupchak said Bridges’s “commitment to counseling and community service” had factored into Charlotte’s decision to bring him back.“Throughout this process, we have taken a measured and serious approach,” Kupchak said. He added of Bridges, “He has shown remorse, indicated that he has learned from this situation and expressed that it will not happen again.”Bridges said that he had been in therapy and that he understood why people had questioned whether he deserved a second chance. He vowed to earn back everyone’s trust and confidence.Without Bridges last season, the Hornets were the second-worst team in the Eastern Conference. Charlotte’s best player, guard LaMelo Ball, also missed most of the season with injuries. The poor showing positioned the Hornets for a high draft pick, which they used on Alabama’s Brandon Miller at No. 2 overall.Michael Jordan, the former Chicago Bulls great who had owned the Hornets since 2010, announced last month that he would sell his majority stake in the team but stay on as a minority investor. More

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      Ja Morant Suspended 25 Games for Second Gun Video

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      Morant, the Memphis Grizzlies star, was suspended for 25 games for recklessly waving a gun in a video shared on social media in May. It was the second time he had done so.As the United States grapples with the very American problem of rampant gun violence, the issue of gun safety has touched the N.B.A. through one of its brightest young stars, Ja Morant of the Memphis Grizzlies, who was suspended for 25 games on Friday after recklessly waving a gun around in a social media video for a second time.Morant, 23, is a small but electrifying point guard with one of the most popular jerseys in the N.B.A. and 12.5 million followers across Twitter and Instagram. But against a backdrop of frequent mass shootings, and as he plays in a city that has struggled with gun violence, Morant has used his growing sphere of influence to model behavior that even he has acknowledged was harmful.For years, the image-conscious N.B.A. has endeavored to be seen as progressive, particularly on the fraught topic of gun violence. Many coaches and stars, like LeBron James and Stephen Curry, have spoken out about gun safety. The Golden State Warriors, last season’s champions, met with officials at the White House for a panel on the issue in January. Though it does not appear that Morant broke any of the league’s firearms rules with his videos — he didn’t bring a gun into a locker room, as two players were suspended for doing in 2010 — his carelessness has threatened to undermine the league’s efforts.The Golden State Warriors, including guard Stephen Curry, center, and Coach Steve Kerr, right, spoke to White House officials about gun safety during a trip to Washington in January to celebrate their 2022 championship.Doug Mills/The New York Times“The potential for other young people to emulate Ja’s conduct is particularly concerning,” N.B.A. Commissioner Adam Silver said in a statement. He added that the length of the suspension — about a third of the season — was meant to show that “engaging in reckless and irresponsible behavior with guns will not be tolerated.”Tamika Tremaglio, the executive director of the N.B.A. players’ union, said in a statement Friday that Morant had shown remorse and that the punishment was “excessive and inappropriate.” She added that the union would “explore with Ja all options and next steps.” The N.B.A. said it had suspended Morant for conduct detrimental to the league.In early March, the N.B.A. suspended Morant for eight games after he live-streamed video on Instagram as he laughed and brandished a firearm in a nightclub near Denver after a game. Morant apologized and said he had checked into a health facility in Florida to better deal with stress. Then, on May 13, one of Morant’s friends streamed video of him waving a gun as he rode in a vehicle. The Grizzlies suspended him indefinitely, and Silver told ESPN he was “shocked.”Kris Brown, the president of Brady, a nonprofit that works to curb gun violence, said she found it “appropriate” that the N.B.A. had taken action to penalize Morant.“Firearms may be a tool in some instances, but they can also kill, maim and injure other people if not handled and stored properly,” Brown said. She added: “Public figures have a responsibility to be held accountable for how they engage on these kinds of life-and-death issues. It’s not a small thing. People could die if they handle firearms in such a cavalier way, and they do every day.”In 2015, the N.B.A. worked with Everytown for Gun Safety, a group that supports gun safety legislation, to create commercials with star players and shooting survivors discussing gun violence. The ads were timed to air during the league’s marquee Christmas Day slate of games.Last May, after 19 students and two teachers were killed in a shooting at Robb Elementary School in Uvalde, Texas, N.B.A. teams in the playoffs displayed messages at their arenas asking fans to urge their political representatives to pass “common sense” gun safety legislation.Twenty-one crosses stand in the town square in Uvalde, Texas, for the victims of the Robb Elementary School mass shooting in May 2022.Ivan Pierre Aguirre for The New York TimesHundreds of people marched to San Antonio City Hall in June 2022 for the March for Our Lives rally, a nationwide protest demanding change to gun laws.Montinique Monroe for The New York TimesBut even as the N.B.A. has adopted an outwardly progressive stance on gun safety, its comments have not been in line with the actions of several of its team owners. Among others, the Houston Rockets owner Tilman Fertitta, the Knicks’ James Dolan and the DeVos family, which owns the Orlando Magic, have all donated to prominent Republican politicians who have opposed tighter gun restrictions.The N.B.A.’s collective bargaining agreement with the players’ union prohibits players from carrying firearms in any league- or team-operated facility, which includes team planes.The most significant gun-related suspension came in 2010, after Gilbert Arenas and Javaris Crittenton, who played for the Washington Wizards, threatened each other with guns in the team’s locker room. (Arenas has said he was joking.) Arenas was suspended for 50 games, 12 games more than Crittenton, because he made light of the situation with gun gestures during a game while the incident was being investigated.“I think it affected — I don’t even want to say legacy — my name,” Arenas told The New York Times last month. “It affected it really bad. I said it back then, where the most disappointing part of it all is I did 100 things right. I did one wrong thing and that’s all everyone remembers. That’s what really hurts you the most.”Other gun-related incidents have earned much lighter penalties. Raymond Felton was suspended for four games in 2014 after he pleaded guilty to felony gun possession. In 2007, Stephen Jackson was suspended for seven games after he pleaded guilty to a felony count of criminal recklessness. Months before, he had fired a gun outside a strip club in Indianapolis.Tremaglio, the union’s executive director, said in her statement Friday that Morant’s punishment was “not fair and consistent with past discipline.” In addition to the 25-game suspension, Morant will have to meet certain unspecified conditions and, Silver said, “formulate and fulfill a program with the league that directly addresses the circumstances that led him to repeat this destructive behavior.”The N.B.A. had been investigating the second video since the middle of May but had delayed releasing the findings until after the N.B.A. finals. The Denver Nuggets won their first championship on Monday by defeating the Miami Heat in five games. Morant’s Grizzlies had been eliminated from the playoffs at the end of April.Before Game 1 of the N.B.A. finals on June 1, Silver said it would be “unfair” to the Nuggets and the Heat to announce the Morant results while they were still competing.Commissioner Adam Silver delayed the announcement of Morant’s punishment until after the N.B.A. finals because he said distracting from the games would not be fair to the teams still competing.David Zalubowski/Associated PressThere was also a business reason to wait: The N.B.A. finals are as much an advertisement for the league as they are a clash of two conference champions.“You don’t want it to be the story that gets talked about during the finals,” said Lawrence Parnell, the director of the strategic public relations program at George Washington University. He added, “It’s all about shaping the narrative to be about the players and about the game and not about someone who’s not even there.”Contrast that with this week at the U.S. Open in golf, where much of the conversation has been about the pending, and heavily criticized, merger of the PGA Tour and the Saudi-backed LIV Golf.But Morant is not easily forgotten, and neither is gun safety.Morant’s dynamic play made him a fixture on highlight shows, and he has led the Grizzlies to the playoffs three times. Morant will be entering his fifth season, having already made two All-Star teams. This spring, Nike released his first signature sneaker — typically a signifier of true N.B.A. stardom.For the moment, Nike appears to be standing by him, just as it did as he faced an avalanche of criticism after the first video.“We are pleased that Ja is taking accountability and prioritizing his well-being,” Nike said in a statement on Friday. “We will continue to support him on and off the court.”Morant seemed to be aware of his celebrity platform as he apologized in a statement Friday.“To the kids who look up to me, I’m sorry for failing you as a role model,” he said. “I promise I’m going to be better. To all of my sponsors, I’m going to be a better representation of our brands. And to all of my fans, I’m going to make it up to you, I promise.”Powerade, which had announced Morant as a new endorser in March, did not respond to a request for comment about his suspension.The Grizzlies said in a statement that they respected the N.B.A.’s decision to suspend Morant. “Our standards as a league and team are clear, and we expect that all team personnel will adhere to them,” the team said.Morant, in his apology, asked for a chance to prove that “I’m a better man than I’ve been showing you.” But it may be difficult.“I think there’s an opportunity to have a positive story come out of this for the league and for Ja Morant,” Parnell said. “But going to counseling and doing a mea culpa is not going to make any difference in his reputation.” More

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      Why Denver Loves the Nuggets Star Nikola Jokic

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      Jokic, the Nuggets center, may be the best player in the N.B.A., but he avoids the spotlight. Still, in his own way, he has endeared himself to a city hungry for someone to believe in.About two miles from downtown Denver, the yellows, oranges and reds of a spray-painted mural fill the cracked, gray cement wall of a building that houses a temporary employment agency. The mural rises about 20 feet and depicts an expressionless Nikola Jokic next to a much more emotive Jamal Murray, his eyes narrowed and arms extended as though he is wielding a bow and arrow.Thomas Evans, a 38-year-old artist, finished the mural of the two Denver Nuggets stars recently as the team prepared to begin the N.B.A. finals. On Thursday afternoon, hours before Game 1 of the championship series against the Miami Heat, Damien Lucero was blaring his song “It’s Nuthin” while recording a rap music video in front of the mural. Lucero, 21, goes by Dame$, pronounced “Dames” (not to be confused with Dame D.O.L.L.A., the rap name of Portland Trail Blazers guard Damian Lillard). He said the mural inspired him and some collaborators to write the song as a tribute to Jokic.He rattled off some of his favorite lines:“Clean sweep, yeah, it’s all me.Had to smoke him out like I puff trees.Four mo’ dubs then we pop rings.Triple dub, ain’t no joke, he the new king.”The old king — at least to those who want to describe him that way — is LeBron James, whose Los Angeles Lakers were swept by the Nuggets in the Western Conference finals. James is the biggest star in the N.B.A., with four championship rings, piles of endorsement deals and a constant presence on social media and television. Jokic has none of that.“I see a lot of myself in him,” said Evans, who also goes by Detour.“I’m in the studio all day working on my artwork, and I’m not really front-facing as much as other artists may be,” he said. “I don’t always want to be in front of the cameras. I don’t always want to be in magazines. I want to actually just do my work and let that speak for itself.”Thomas Evans finished the mural of the Denver Nuggets stars Nikola Jokic and Jamal Murray during the team’s run to the N.B.A. finals.In the N.B.A., stars often take on their city’s identity — or imbue the city with their own. Magic Johnson’s love of luxury and glamour made him a perfect fit for Los Angeles; James’s embrace of celebrity has made him the same. Patrick Ewing’s physicality screamed New York City. Jokic, a 28-year-old Serbian who may be the best player in the N.B.A., is a bit of an enigma, similar to Tim Duncan when he was in San Antonio. And that suits Denver and Colorado just fine, according to those who live here.“The kind of talent that he is, you know, a modest talent, not somebody who is searching out the spotlight, a team player, somebody who’s down to earth,” said Senator Michael Bennet, Democrat of Colorado. “I think Denver and Colorado, we view ourselves as down to earth.”On Thursday, Bennet wore a Nuggets warm-up jersey in Washington, D.C., on his way to vote to raise the debt ceiling.Stars like Jokic, who has won two Most Valuable Player Awards, can be close to a one-man stimulus for a city. The mayor of Denver, Michael B. Hancock, estimated that the Nuggets’ playoff run alone this year could bring in a $25 million economic boost.Even so, Jokic has almost no cultural footprint off the court as the Nuggets jockey for attention locally with the N.H.L.’s Avalanche and M.L.B.’s Rockies (all of which are overshadowed by the N.F.L.’s Broncos). But this obscurity is apparently by his own design. Talk of stardom appears to bore him. Asked whether he was the best player on the Nuggets, Jokic told reporters on Wednesday: “Sometimes I am, sometimes I’m not. I’m cool with that.”Murray, whose nickname is Blue Arrow because of his basketball shooting skills, appears to be more comfortable in the spotlight than Jokic. He’s personable, expressive and active on social media. When Jokic is not Denver’s best player, Murray almost certainly is. He has promoted at least 10 brands over the past year, according to SponsorUnited, compared to just two for Jokic. It’s unusual for a top player like Jokic to be so elusive off the court.“I don’t know how much influence he really has because he doesn’t put himself out there,” said Vic Lombardi, a Denver sports talk radio host.Fans outside Ball Arena in Denver before Game 1 of the N.B.A. finals between the Nuggets and the Miami Heat. Denver won the game, 104-93.Jamie Schwaberow/Getty ImagesJokic rarely does interviews outside of mandatory news conferences, where he gives mostly anodyne answers. He has a deal with Nike but does not have a signature shoe. He doesn’t host a podcast, and his politics are a mystery. He has appeared in a handful of commercials in Serbia. Jokic said recently that basketball was “not the most important thing” in his life and probably never would be.“I would think he would be more connected just because it’s required when you’re a player of that caliber,” said Andre Miller, who played for the Nuggets in the early 2000s and again a decade ago. He added: “I think he approaches it as, I’m just a basketball player. Mild-mannered. He goes and plays ball and he goes home. So it makes his job a little easier and it keeps all the distractions out.”Jokic doesn’t do many interviews or commercials, which is unusual for a top star.Kyle Terada/USA Today Sports, via Reuters ConNuggets forward Jeff Green said, “His job is to play basketball, not to meet everybody’s needs.”Vlatko Cancar, another teammate, chuckled when asked about Jokic as a public figure.“When you’re a star at that level it’s just so hard to please everybody,” he said. “I feel like he would like to sign autographs for everybody and shake their hands and take pictures with everybody. But it’s just too hard because it’s one of him and it’s millions of others.”Gov. Jared Polis of Colorado called Jokic “a rarity in the modern sports age.” He said people in Colorado “admire him all the more for not being an off-court distraction like other so-called stars are, you know, too often in both basketball and other sports.”Senator John Hickenlooper, Democrat of Colorado, said that Jokic was like a “large bear that can do ballet.”“And that is a great look for Colorado, because we’re a former cow town — a mining town,” Hickenlooper said. “We come from honest, hardworking roots. Denver now is pretty athletic, and I’m not sure we’re quite up to ballet yet, but we’re getting there.”Jokic had 27 points, 10 rebounds and 14 assists in Game 1 of the finals.Pool photo by Kyle TeradaWhite N.B.A. stars are often described in positive terms that are less frequently applied to Black players, such as gritty and unselfish. Still, discussions with those who know and follow Jokic suggest his reputation as a willing passer is deserved. Jokic has said he prefers to pass rather than score.His approach to stardom creates a challenge for the N.B.A., which is constantly looking to expand its reach. But the league doesn’t always help itself: The Nuggets, even with a two-time M.V.P., were not on national television during the regular season as much as some less-talented teams.In addition, a portion of Colorado residents have not been able to watch Nuggets games for the last four years because of a dispute over carriage fees between Altitude, the regional sports network, and Comcast. N.B.A. Commissioner Adam Silver said Thursday that it was a “terrible situation.”Hancock, the mayor, called it “really unfortunate.”“That robs these great young players of the notoriety they deserve and particularly in this season where they have done just phenomenal things,” he said.Stan Kroenke, who owns the Nuggets and the Avalanche, also owns Altitude. Polis, the governor, said he had “called upon both sides to work it out.”In Serbia, Jokic’s home country, the N.B.A. is popular. When he is home for the off-season, he lives as he does in Denver: away from the public, according to Christopher R. Hill, the U.S. ambassador to Serbia. But Jokic is someone “everyone is talking about right now,” he said.“The games tend to be at 2 o’clock in the morning,” said Hill, who lived in Denver for a decade before leaving for his post in 2020. “People stay up for those. It’s incredible. I’ll be talking to somebody in the Serbian government and they’ll start yawning — ‘Sorry, I was watching Jokic last night.’”The Serbian journalists Nenad Kostic and Edin Avdic have reported on Jokic since he was a teenager and now consider him a friend. They traveled to Denver to cover him in the finals, and had dinner with him the night before Game 1. They said celebrity makes him uncomfortable.“It’s not about money,” Avdic said. “It’s not about fame. It’s — I think — too much hassle for him. No, it’s too much of a burden for him.”Kostic said that Belgrade, Serbia’s big-city capital with nightlife, often becomes home for famous Serbian athletes, even if, like Jokic, they are from smaller towns.“Nikola is not like that,” Kostic said. “He likes to spend his days in Sombor, in the small city where he was born, where everybody knows him and they leave him alone.”Jokic was named the most valuable player of the Western Conference finals after the Nuggets swept the Lakers in four games.Ashley Landis/Associated PressTwenty years ago, the Nuggets drafted a player who was almost the polar opposite of Jokic: Carmelo Anthony. He was a more traditional franchise star, doing commercials, selling jerseys and putting out signature shoes. Starting when he was at Syracuse University, he made waves in popular culture, with his style and confidence. He spent more than seven seasons in Denver, coincidentally wearing No. 15, which Jokic wears now.Kiki Vandeweghe, the Nuggets executive who drafted Anthony, said both players’ approaches to stardom worked just fine for the franchise from a business perspective because of how well they performed on the court. He said Jokic “makes his team better.”“He comes with it every night,” said Vandeweghe, who played for the Nuggets in the 1980s. “He represents in many ways what the city’s all about and his team wins. And that’s a successful franchise.”Evans, the muralist, said he typically doesn’t paint celebrities, but found Jokic’s growing relevance worth the art. He finished his first mural of Jokic in February in the Five Points neighborhood of Denver. He added Murray in his second, the one finished just before the N.B.A. finals.Caroline Simonson, a 22-year-old Nuggets fan from Boulder, said she paid $810 to attend Thursday’s game and sit in the bleachers. She said Jokic’s public persona “limits his connection to maybe N.B.A. fans across the country, but not to the city of Denver.”“We’re prideful. We know what Colorado is,” she said. “If other people don’t know what it’s worth, we know what we’ve got here. It’s special to us. Sometimes we want to keep it to ourselves. We get to keep Jokic to ourselves.” More

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      NBA Delays Releasing Ja Morant Gun Investigation Results

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      Commissioner Adam Silver said he could announce the findings now, but it would be “unfair” to the Denver Nuggets and Miami Heat, who are still competing.N.B.A. Commissioner Adam Silver on Thursday said that the league would wait until the conclusion of the finals to announce the findings of its latest investigation into the behavior of Memphis Grizzlies guard Ja Morant, as well as any potential discipline of him.On May 13, Morant appeared to brandish a firearm in public for the second time in just over two months, prompting the investigation. Silver declined to say whether Morant would be available to play for the Grizzlies at the start of next season.“I would say we probably could’ve brought it to a head now,” Silver said at a news conference in Denver before Game 1 of the championship series between the Nuggets and the Miami Heat. “But we made the decision, and I believe the players’ association agrees with us, that it would be unfair to these players and these teams in the middle of the series to announce the results of that investigation.”The Grizzlies suspended Ja Morant indefinitely last month after a video on social media appeared to show him holding a gun in a vehicle.Gary A. Vasquez/USA Today Sports Via Reuters ConMorant is a two-time All-Star and already one of the league’s most exciting players at 23 years old. In March, the N.B.A. suspended him for eight games without pay for conduct detrimental to the league after he appeared in an Instagram Live video “holding a firearm in an intoxicated state” while visiting a nightclub near Denver, according to a league statement. Soon after the video’s streaming, Morant left the team and checked into a counseling facility in Florida. Following his return to the Grizzlies, Morant told reporters that he had spent his time at the facility learning how to better deal with stress and improve himself.But last month, a new Instagram Live video appeared to show Morant flashing a gun, this time while riding in a vehicle. The Grizzlies, who had already been eliminated from the playoffs by the Los Angeles Lakers in the first round, quickly suspended Morant from all team activities pending the league’s review of the video.On Thursday, Silver said the league had “uncovered a fair amount of additional information,” but he did not elaborate.Silver was also asked whether he thought the league’s initial eight-game suspension had sent a strong enough message to Morant. At the time, Silver said, Morant seemed “heartfelt and serious” in his conversations with league officials.“But I think he understood that it wasn’t about his words, that it was going to be about his future conduct,” Silver said. “So, I guess, in hindsight, I don’t know. If it had been a 12-game suspension instead of an eight-game suspension, would that have mattered?”He added: “It seemed appropriate at the time. Maybe, by definition, to the extent — we’ve all seen the video. It appears he’s done it again. So I guess you could say, maybe not. But I don’t think we yet know what it will take to change his behavior.”The N.B.A. has penalized players for similar types of acts. During the 2009-10 season, for example, Gilbert Arenas of the Washington Wizards was suspended 50 games for bringing guns into the team’s locker room, which violates league policy. Arenas, who was a three-time All-Star at the time, also appeared to make light of the situation by making finger gun gestures at a game while the league was still investigating his behavior.Silver described Morant as “a fine young man” who has “clearly made some mistakes.”“But he’s young,” Silver said, “and I’m hoping now that once we conclude at the end of our process what the appropriate discipline is, that it’s not just about the discipline, that it’s about what we, the players’ association, his team, and he and the people around him are going to do to create better circumstances going forward. I think that’s what’s ultimately most important here.”Sopan Deb More

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      Ja Morant Apologizes After New Video With Apparent Gun

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      The NewsThe star Memphis Grizzlies guard Ja Morant apologized late Tuesday after receiving days of backlash for a social media video that appeared to show him brandishing a gun in public for the second time in just over two months.“I know I’ve disappointed a lot of people who have supported me,” Morant said in a statement. “This is a journey and I recognize there is more work to do. My words may not mean much right now, but I take full accountability for my actions. I’m committed to continuing to work on myself.”N.B.A. Commissioner Adam Silver said in a televised interview with ESPN on Tuesday that he was “shocked” by the video, which Morant’s friend reportedly streamed live on Instagram.Ja Morant said in a statement Tuesday night that he takes “full accountability for my actions.”Brandon Dill/Associated PressWhy It Matters: Morant is influential as a major rising N.B.A. star.Morant, 23, is one of the best young players in the N.B.A. He has already made two All-Star teams and one All-N.B.A. team just four years into his career. He won the Rookie of the Year Award in 2020. He is best known for high-flying dunks and has made the Grizzlies a strong contender in the Western Conference as the No. 2 seed in back-to-back seasons.He is also part of a new generation of N.B.A. stars the league hopes will help the game transition from aging figures like LeBron James, 38, and Stephen Curry, 35. He has a new signature sneaker with Nike and had been announced as the new face of Powerade in March.Background: He was suspended in March because of a gun video.Morant faced criticism in March when a live video on his Instagram account showed him waving around a firearm in a Colorado nightclub. The N.B.A. suspended him for eight games. Morant also apologized then, taking “full responsibility” for his actions. Morant vowed to “work on better methods of dealing with stress” and went to a counseling facility in Florida.Silver, the N.B.A. commissioner, called Morant’s actions “irresponsible, reckless and potentially very dangerous.”The video was posted as other Morant-related controversies swirled.In a lawsuit, Josh Holloway, then 17, had accused Morant of punching him during a pickup basketball game last summer. Morant told the police that it was self-defense. A mall employee had also accused Morant of assaulting him after Morant’s mother had a dispute at a shoe store. Another person accused Morant of intimidation when Morant came to his sister’s high school volleyball game because she was involved in a dispute. Morant has not been charged with a crime in any of these incidents.Recordings of the new video went viral on Sunday. The Grizzlies quickly suspended Morant from all team activities, though the team was eliminated from the playoffs last month.What’s Next: The N.B.A. will decide whether to discipline Morant again.Silver told ESPN on Tuesday that the league was investigating the new video.“The videos have been grainy and all that,” Silver said. “But I’m assuming the worst.”As part of the N.B.A.’s collective bargaining agreement between the players’ union and team owners, players agree to “not to do anything that is materially detrimental or materially prejudicial to the best interests” of the team or the league. In suspending Morant the first time, the N.B.A. said his conduct had been detrimental to the league. More

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      Houston Rockets Introduce Coach Ime Udoka

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      The Celtics fired Udoka in February after he violated team policies. Udoka said at a news conference for his hiring as Houston’s coach that he had worked on himself and become a better person.The Houston Rockets owner Tilman Fertitta asked fans to be forgiving on Wednesday as he introduced the team’s new head coach, Ime Udoka, who had been suspended and then fired by the Boston Celtics within the past year for violating unspecified team policies.Fertitta said any critic unwilling to give Udoka a second chance was “not a good Christian person.”The Celtics suspended Udoka for the 2022-23 N.B.A. season in September, then fired him in February, after he had a relationship with a female subordinate, according to a person with knowledge of the situation who was not authorized to discuss it publicly.At the introductory news conference in Houston, Udoka made his first public comments since leaving the Celtics, who have declined to specify which policies he violated. Udoka was flanked by Fertitta and Rockets General Manager Rafael Stone, who also declined to provide details on what they know, including whether they had seen the report from the Celtics’ investigation.“What I would say is that we got comfortable that it was an appropriate hire and that we were comfortable in the process,” Stone said. “But just the same way, I wouldn’t talk about exactly what we did with anybody else, I’m not going to talk about it with Ime. It’s just, in my view, it’s not appropriate.”Udoka said that he had been “working on myself in a lot of different ways,” including by undergoing counseling and sensitivity training, and that he would be a better person, leader, father and coach as a result.“I released a statement months ago when everything happened and, you know, apologized to a lot of people for the tough position I put them in,” Udoka said. “And I stand by that and I feel much more remorse even now towards that.”He added, “But the situation — the matter — has been resolved and I can’t really speak much about it.”Fertitta said that he was particularly comfortable with hiring Udoka after conversations with the N.B.A. “We’re a forgiving society and everybody makes mistakes and you know, some things, maybe we shouldn’t forgive people for,” he said. “But I think what happened and his personal situation is definitely something to be forgiven for.”In a meeting with sports editors on Tuesday, N.B.A. Commissioner Adam Silver said that he was OK with teams hiring Udoka, though he said he did not know if Houston officials had seen the investigation report.Asked if the Celtics made the right decision to discipline him, Udoka said, “My part in it was to take ownership and accountability.”“I served a suspension and I had to own it, honestly,” Udoka said. “So, same thing I’ll preach to the guys. I can’t sit here and not take accountability to myself. So it was their right to go about it however they wanted to. And that’s the choice they took.”Udoka played seven seasons in the N.B.A., mostly as a reserve, before becoming a respected assistant coach for nearly a decade. The Celtics hired him to be their head coach before the 2021-22 season. His first — and only — season with Boston was a success: He helped lead the Celtics to the N.B.A. finals, where they lost to Golden State. Now, he’ll be taking over a Rockets team that has been one of the league’s worst over the last three years. But Houston has significant salary cap space at its disposal, talented young players and high-value draft picks. More

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      Adam Silver Defends N.B.A.’s Miles Bridges Suspension

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      Miles Bridges, the former Hornets forward, was credited 20 games toward a suspension for domestic violence. Silver said he felt the move seemed fair since Bridges had not played this season.N.B.A. Commissioner Adam Silver on Tuesday defended the unusual disciplinary approach for forward Miles Bridges, who was suspended for 30 games for domestic violence but will miss just 10 games in which he is eligible to play.Bridges, 25, was a restricted free agent but did not sign with a team or play during the 2022-23 season after his arrest in California in June, when he was accused of hitting his girlfriend in front of their children. He pleaded no contest to a felony domestic violence charge in November, but it wasn’t until April 14, after a league investigation, that the N.B.A. announced his punishment: a 30-game suspension, with credit for 20 games because he did not play this season. Typically, players are credited for games only when they are eligible and available to play.On Tuesday, Silver said the league and Bridges had a “mutual agreement” that he would not play during the 2022-23 season — though Silver was careful to say that Bridges was not suspended. Silver said crediting Bridges for 20 games toward the penalty seemed like the right thing to do because he missed a year of income and N.B.A. play. The league also confirmed that Bridges would lose 30 games of pay, even though his suspension would keep him out of just 10 games if he signed a new contract.But if Bridges’s absence this season was supposed to be a form of punishment, it did not appear that way: In December, he joked around with players in Los Angeles at a game between the Lakers and Charlotte Hornets, whom he played for last season. And in February, he told The Associated Press that he might return to play in March. He was sentenced to a year of counseling, and community service. Representatives for Bridges did not immediately respond to a request for comment.Bridges’s punishment has been criticized by some reporters and by fans on social media.The fairness and accountability in the N.B.A.’s disciplinary process has been called into question this season after a series of incidents in which players received different punishments for similar offenses, or were punished more severely than they or their peers felt was fair. League officials said they weigh several factors in meting out penalties, including a person’s past behavior, which may lead to different outcomes. More