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    Tiger Woods Introduces His New Brand: Sun Day Red

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    Mr. Woods is trading in the Nike swoosh he wore for decades for the tiger logo of Sun Day Red, which will be a stand-alone unit within TaylorMade Golf.For even those who have only a passing interest in golf, one of the sport’s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh.That image is officially in the past, however. In January, Mr. Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts that Mr. Woods wore during many final rounds on Sundays.When Mr. Woods announced the ending of his partnership with Nike, he said there would “certainly be another chapter.” On Monday, he and his new brand sponsor, TaylorMade Golf, made clear that the next chapter would again include a red polo shirt. It will be stitched with a tiger in the center, the logo for his new brand under TaylorMade: Sun Day Red.Sun Day Red is marketed as a “lifestyle brand” for both sports fans and non-athletes and will include apparel — even cashmere sweaters — and shoes, David Abeles, chief executive of TaylorMade, said in an interview. (Mr. Woods switched to FootJoy shoes from Nike after his car crash in 2021.)How much of a role design will play in that apparel was not entirely clear, but Mr. Abeles said that “the design language of the products is completely different” from products Mr. Woods wore in his last sponsorship deal. Initial promotional images showed a new logo — a tiger with 15 stripes to mark the number of major championships Mr. Woods has won; a black, long-sleeve T-shirt with the brand’s name, Sun Day Red, on it; and its version of the red polo, which is on the bloodier end of the red spectrum and includes black buttons, suggesting attention to detail. (To be fair, there’s only so much anyone can do with a polo.)Mr. Woods’s affinity for red stems from his mother, who is from Thailand, where the color has significance.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Nike Says It Will Offer Mary Earps’s Goalkeeper Jersey

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      After being criticized for not offering replicas of the jerseys worn by the English goalkeeper Mary Earps and others in the Women’s World Cup, Nike said limited quantities would be available.With each breathtaking save made by Mary Earps, the goalkeeper who helped England’s national team take second place in the Women’s World Cup, the complaints from fans got louder: Why couldn’t they buy a replica of her Nike jersey?Nike, which outfitted the team, has attempted to present itself as being ahead of the curve in terms of offering support to female athletes and emerging sports talent. Though the company, the world’s largest sportswear maker by sales, acknowledged fans’ interest in replica goalkeeper jerseys, it initially did not commit to making them.That changed on Wednesday, after thousands of people had signed a petition requesting that replicas of the jerseys worn by Ms. Earps and other women goalkeepers be released, and after a motion addressing the issue was submitted in the British Parliament.“Nike has secured limited quantities of goalkeeper jerseys for England, U.S., France and the Netherlands to be sold through the federation websites over the coming days, and we are also in conversations with our other federation partners,” a spokeswoman for Nike said in a statement emailed to The New York Times on Wednesday evening, referring to members of FIFA, soccer’s global governing body.Nike is “committed to retailing women’s goalkeeping jerseys for major tournaments in the future,” the spokeswoman said in the statement, which did not specify how many jerseys would be available or when they could be purchased.In the days before, Nike, which outfitted 13 of the 32 teams in the Women’s World Cup, had faced an escalating backlash from soccer fans on the issue. (Replica goalkeeper jerseys were available for four of the men’s teams Nike sponsored in last year’s World Cup.)Many of the complaints centered around Ms. Earps, 30, who received the Golden Glove, an award recognizing the top goalkeeper in the tournament. “She’s the best in the world right now, and she doesn’t have a jersey,” Beth Mead, who has played for England’s women’s national team, told the BBC. “She doesn’t have a shirt that young boys and girls can buy.”Why wouldn’t Nike want to offer replica jerseys for popular goalkeepers?In the past, goalkeeper jerseys have not been best sellers for athletic-wear companies, for a few reasons.With a few exceptions, goalkeepers typically do not cultivate the kind of passionate fan base that other players like forwards can, meaning potentially fewer jersey sales.A goalkeeper’s jersey is also different from that of other teammates to ensure they stand out on the field. (Ms. Earps’s World Cup jerseys were emerald green and pink; her teammates’ were blue and white.) While a team’s main shirt can be produced en masse — with versions for various players requiring a simple name change on the back — a goalkeeper’s jersey requires a much smaller and more customized manufacturing run.Though interest in women’s soccer has risen, the sport still drives fewer apparel sales globally compared to men’s soccer.Did other brands make jerseys for goalkeepers playing in the Women’s World Cup?Adidas, which outfitted 10 teams for the tournament, did not offer replica goalkeeper jerseys. Neither did Puma, which made kits for Morocco and Switzerland.But Hummel, which made jerseys for Denmark’s national women’s team, and Castore, which made them for Ireland, each have released replica goalkeeper jerseys for those teams.How did the controversy start?At a news conference at the start of the Women’s World Cup, Ms. Earps expressed frustration about Nike’s decision not to offer replicas of the jerseys worn by participating teams’ goalkeepers. “It is hugely disappointing and very hurtful,” she said, adding that she had sought talks with both Nike and the Football Association, the governing body for English soccer, after England won the European Women’s Championship tournament last year.Ms. Earps, who is a goalkeeper for Manchester United in the Women’s Super League, also pushed back on the idea that her jersey would not sell. “My shirt on the Manchester United website was sold out last season,” she said.By the time England faced off against Spain in the Women’s World Cup final, Ms. Earps had made several vital saves that helped keep her team in the tournament. Her star performance only intensified questions about Nike’s decision.David Seaman, a former goalkeeper for Arsenal and England’s men’s national team, posted a message of support for Ms. Earps while she was playing in the final. “Bet Nike are regretting not selling the #maryearps shirt now,” he wrote on X, formerly known as Twitter.Another post on X shared that day read in part: “My 10 year old daughter is the goalie in her school team. She’s just gone online to buy a jersey for next year and wanted one like Mary Earps’s only to find Nike don’t do one. ‘That’s a bit stupid’ she said.”In the absence of an official replica jersey by Nike, some of Ms. Earps’s fans made their own jerseys using tape. Several small retailers also started manufacturing jerseys similar to her Nike shirt.How did Nike respond at first?In a statement released after the Women’s World Cup final on Sunday, which England lost 1-0 to Spain, Nike tried to put the focus on the future.“We are working toward solutions for future tournaments in partnership with FIFA and the federations,” the company said. “The fact that there’s a conversation on this topic is a testament to the continued passion and energy around the women’s game, and we believe that’s encouraging.”That did not satisfy Ms. Earps. On Tuesday, she reposted Nike’s statement to her Instagram account, adding the text: “Is this your version of an apology/taking accountability/a powerful statement of intent?”In another Instagram post, she shared a link to a Change.org petition that had been created in her support. It has received more than 150,000 signatures.Ms. Earps, through a representative, declined to comment for this article.How did Parliament get involved?This week, Tracey Crouch, a member of Parliament and former sports minister, submitted a motion calling on Nike to release a jersey for Ms. Earps.Nike “could have changed this,” Ms. Crouch wrote in an essay published in The Independent on Wednesday. “They still can if they take their fingers out of their tin ears and listen to the hundreds of thousands of women who have signed the petition, gone on social media, listened to the outcry on the media.”The change of course by Nike, and the loud online chorus that apparently prompted it, underscore the growing influence of the global women’s game and its major names. More

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      ‘Air’ and the Argument for Letting the Talent Share in the Profits

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      The movie’s focus (how Michael Jordan got a cut from Nike) reflects what its filmmakers, Matt Damon and Ben Affleck, are trying to do in their new venture.There can only be so much suspense in “Air.” The new drama depicts Nike’s quest in 1984 to sign the then-rookie Michael Jordan to an endorsement deal, and everyone knows that in the end, Nike will get its man. Some viewers are doubtlessly wearing Swoosh-adorned Air Jordan sneakers.Yet the filmmakers conjure a gripping moment late in the film. Through wit and grit, Sonny Vaccaro, the Nike executive played by Matt Damon, has secured Jordan’s agreement — until Jordan’s mother, Deloris Jordan (Viola Davis), makes an additional demand: Her son must receive not only a $250,000 fee, but also a cut from every sneaker sold.“A shoe is just a shoe,” she tells Vaccaro, “until my son steps into it.”This seemingly small nuance, more than just a plot development, embodies one of the central themes of “Air”: the value a talented individual brings to a business and the importance of compensating him for what he is worth.“He created that value,” Damon, also a producer, said in an interview. “Yeah, they had some great advertising campaigns, right? But Michael Jordan going out and being the best player every single night is what put the meaning in the shoe.”The lesson of “Air” can also be applied to the new company that produced it. Artists Equity was co-founded by Damon and his longtime friend Ben Affleck to make movies that earn more money for their artistic talent. “Air” — directed by Affleck, who also plays the Nike co-founder and chief executive Phil Knight — was deliberately the company’s first project.“Thematically it was on point in terms of what we’re trying to do with the new company,” Damon said of “Air.”He elaborated: “Sonny feels, like we do, that the people who are putting the value in something deserve to share in the revenue and be compensated, and rather than it being extractive, it’s a partnership.”Damon as Vaccaro in the film. The drama’s concerns were thematically “on point in terms of what we’re trying to do with the new company,” he said.Ana Carballosa/Amazon StudiosThe message of “Air” might help explain why it has been embraced by critics and audiences. It turns Michael Jordan from an extraordinary athlete into a stand-in for the viewer. “He’s not the underdog compared to the everyday person, but he’s still someone people can relate to,” said Thilo Kunkel, a professor at Temple University who studies athlete branding.In real life, it was Nike that initially offered Jordan a piece of the business — it was “the bait on the fishing hook,” Vaccaro said in an interview. Nike had been desperate to outbid its larger rivals, Converse and Adidas, to secure the rights to a player it predicted would be a generational talent.The film closely reflects reality, Vaccaro added, in portraying this proposal as important to Deloris Jordan, the central decision maker in her household. “She reminded me 10 times before you saw it in the last scene,” Vaccaro said, adding, “The only reason that we survived and we won was because of him having a piece.”Vaccaro’s career in basketball and the shoe business is rich enough that years ago there was very nearly a movie made about a completely different period of his life (he was to have been played by James Gandolfini). Vaccaro started organizing high school all-star games in the 1960s. At Nike he not only helped sign Jordan, he also pioneered contracts with college basketball coaches that put Nike sneakers on their players, as N.C.A.A. rules barred the athletes from making their own deals. In the ’90s, he signed Kobe Bryant to Adidas.Vaccaro’s career in the sneaker business included jobs with Nike, Reebok and Adidas before he played a role in the O’Bannon case, which ultimately led the N.C.A.A. to allow college athletes to make endorsement deals.Ariel Fisher for The New York TimesBut the real-life Vaccaro took to heart the moral of “Air” during his late-career shift from shoe-company veteran to gadfly who helped college athletes win the right to sign endorsement deals of their own.In 2007, he quit the sneaker business (his résumé also included Reebok) and became an advocate for college players’ rights. For lawyers looking to sue over colleges’ profiting from their players’ names, images and likenesses, Vaccaro helped find an ideal lead plaintiff: the former U.C.L.A. basketball star Ed O’Bannon. The lawsuit filed in 2009 and known as the O’Bannon case, along with other lawsuits, state legislation and a sea change in public opinion — itself cultivated partly by Vaccaro, an easy and colorful quote for journalists — led the N.C.A.A. in 2021 to begin letting college athletes sign endorsement deals.“To allow me to get to Eddie O’Bannon — it never would have happened without me being with Michael Jordan,” Vaccaro said.Jay Bilas, an ESPN college basketball commentator, perceives a connection between Jordan’s securing a cut of his Nike business and Vaccaro’s lobbying to get college athletes more of the profits they help generate.“It’s the same analysis,” said Bilas, who played basketball for Duke University when Jordan was on the archrival University of North Carolina Tar Heels. “Whether it’s an hourly worker negotiating with McDonald’s or doctors and nurses negotiating with a hospital system, what’s always true is that the business is going to make substantially more than the worker. Everyone in America, in a free-market system, deserves the right to negotiate for their fair value.”At the film premiere last month, Damon said, the audience “erupted into applause” at the end when onscreen text described Vaccaro’s involvement in the O’Bannon case.“It was thematically right for the movie, but it was also perfect for Sonny,” Damon said.“The obvious thing he would go do was go fight for them,” Damon added. “It’s in keeping with how you see him throughout the movie, genuinely caring — it’s not just business for him. This is his passion and it’s his love. There’s a morality that grounds it.”Damon is engaged in a similar enterprise. He and Affleck substituted filmmakers for athletes into Vaccaro’s equation, and, backed by $100 million from a private investment firm, started Artists Equity last year to restore to filmmakers a share of projects’ profits that had disappeared as Hollywood moved toward streaming and studios scaled back on the most generous deals.In Artists Equity’s view, turning filmmakers — from stars like Damon and Davis to directors, cinematographers and editors — into something less like employees and more like financial partners will give them an incentive to make better movies more efficiently.“Sonny feels, like we do, that the people who are putting the value in something deserve to share in the revenue and be compensated, and rather than it being extractive, it’s a partnership,” Damon said.Ariel Fisher for The New York Times“‘Profit participation’ is the key phrase,” said Jason Squire, a professor emeritus at the University of Southern California School of Cinematic Arts. “If they fulfill this, it’ll be a wonderful, refreshed model for this part of the business.”For its part, “Air” appears to be a financial success. The film was acquired by Amazon for $130 million. It opened last Wednesday exclusively in theaters (in advance of becoming available on Amazon’s streaming platform), and exceeded expectations with a box office take that hovered around $20 million.Affleck’s argument for the model could have come from Deloris Jordan. “This business has never incentivized and made congruent the interest of the artist and the people financing,” he said at a New York Times conference last year. Referring to his wife, the pop star and actress Jennifer Lopez, he added, “The people who principally create value on the sales side and on the audience eyeball side are these artists who have worked their entire careers — like my wife — building a name, a reputation, a connection with fans that has real value. And oftentimes that value isn’t reflected in the deals.”There is an irony in the argument about people getting shortchanged by the old way of doing business. Michael Jordan, Matt Damon — these are some of the more enviable people on Earth.But anyone who has shelled out for a pair of Air Jordans or watched the Chicago Bulls win six world championships in the 1990s can testify that Jordan deserved a good deal of credit.And in ceding a small percentage of the Air Jordan profits to its namesake, Nike did not exactly suffer. Along with the applause-generating reveal about Vaccaro’s successful advocacy on behalf of college athletes, the viewer of “Air” learns at the end of the film that Nike went on to buy its former rival Converse on its way to becoming the juggernaut it is today. Last year, Nike said Jordan Brand brought in $5 billion in annual revenue.“Ben says it as the Phil Knight character,” Damon said. “He goes, ‘If this kid makes a bunch of money on this deal, it will be the best thing that ever happened for Nike.’ Right? It was really a deal that favored everybody. Absolutely everybody won.” More

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      New Zealand’s Soccer Team to Wear Dark Shorts, Citing Period Concerns

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      The women’s soccer team said its players would not wear white shorts at the World Cup this summer, acknowledging the anxiety that some players had expressed about period leaks.For the first time, New Zealand’s women’s soccer team will not have a uniform that includes white shorts, the country’s soccer association announced on Monday, acknowledging concerns that some players have expressed about periods.White shorts have been a persistent concern for athletes who are anxious about period leaks, prompting teams and competitions to review their uniform policies in recent years. The change by New Zealand was made as women’s national soccer teams were preparing for the World Cup, which New Zealand is hosting with Australia this summer.Nike unveiled new team uniforms on Monday for the 13 women’s national teams it partners with, including New Zealand, the United States and England, whose players had asked Nike last year to swap the white shorts from their uniform. The new uniforms for England and most of the other countries Nike partners with do not have white shorts.New Zealand’s women’s national team, the Ford Football Ferns, will instead wear a white shirt with teal shorts as its main uniform and an all-black colorway with a silver fern pattern as its secondary uniform, New Zealand Football said on Monday.The new uniforms will first be used in competition for the team’s exhibition matches against Iceland and Nigeria this month.Hannah Wilkinson, a striker, said in a statement included with the federation’s announcement that the change from white shorts was “fantastic for women with any kind of period anxiety.”“In the end it just helps us focus more on performance and shows a recognition and appreciation of women’s health,” she said.England’s Football Association did not say why it swapped out white shorts for blue ones, but its players had publicly campaigned for a change.Richard Heathcote/Getty ImagesTeams and competitions, responding to a push by athletes, have increasingly recognized that players want more practical uniforms. White shorts can show period leaks and also are frequently see-through when wet.The All England Club, which hosts the Wimbledon tennis tournament, said in November that it would allow women to wear dark undershorts, a departure from its traditional all-white dress code.In March, Ireland’s women’s rugby team said that its players would wear navy shorts instead of white shorts at the Six Nations Championship, a major international competition.In February, the Orlando Pride of the National Women’s Soccer League said that it was switching from white shorts to black ones for its secondary uniforms so players would be “more comfortable and confident” when playing. The team’s main uniform is purple.“We must remove the stigma involved in discussing the health issues impacting women and menstruating nonbinary and trans athletes if we want to maximize performance and increase accessibility to sport,” the team’s general manager, Haley Carter, said in a statement at the time.Ahead of the World Cup, which runs from July 20 to Aug. 20, this push for change seemed to be reflected in the uniforms Nike unveiled on Monday for its partnering national teams: Australia, Brazil, Canada, China, England, France, South Korea, the Netherlands, New Zealand, Nigeria, Norway, Portugal and the United States.With the exception of Brazil, which retains white shorts for its secondary uniforms, the teams will play in colored shorts. Players on each team also have the option to play in shorts that include a liner designed by Nike to protect against period leaks.The United States women’s team played in all-white uniforms when it won the 2019 World Cup in France. The team has used both dark and white shorts for its home and away uniforms.The team’s two most recent uniforms have had dark shorts for both home and away games because of “Nike’s conscientious efforts,” Aaron Heifetz, a spokesman for the United States women’s national team, said in an email.England’s Football Association did not say why it swapped out white shorts for blue ones, but its players had publicly campaigned for a change.The association said in a statement that it wanted its players “to feel our continued support on this matter” and that their feedback would be taken into consideration.“We have appealed to international tournament organizers to keep this subject in consideration and allow for greater flexibility on kit color combinations,” the association said.During the women’s European Championship last July, the England forward Beth Mead said that the team had asked Nike to change the white shorts.“It is very nice to have an all-white kit,” she said, “but sometimes it’s not practical when it’s the time of the month.” More

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      The Inside Story of N.B.A. Players and Their Socks

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      BOSTON — Several years ago, Kevin Porter Jr., then a high school basketball star in Seattle, made a profound decision, one that would affect his life. He was creating his own team for the video game NBA 2K, and he decided to outfit one of the players in super long, over-the-calf socks.“I really liked it,” Porter said, “so I tried it in real life. And I was like, ‘Yeah, this is my new look.’ ”Porter has remained loyal to the style. Now a fourth-year guard with the Houston Rockets, he often complements his high socks by covering his knees with compression sleeves that are designed for his arms.“So my legs can stay warm,” he said. “A lot of people make fun of having high socks. But honestly, it’s kind of like a ’70s or ’80s look. I’m different, and I like expressing that.”Kevin Porter Jr., of the Houston Rockets, first experimented with high socks by putting them on players in a video game.Carmen Mandato/Getty ImagesClad in their oversize sweaters, avant-garde scarves and bespoke suits, N.B.A. players have long moonlighted as style-conscious trendsetters. Before games, arena corridors double as fashion runways. And once fans find their seats, the league’s stars function as billboards for the hottest sneakers on the market.The N.B.A., though, has seldom allowed players much wiggle room when it comes to an undervalued component of their in-game attire: socks. Players, after all, are required to wear those manufactured by Nike, which has been the league’s sock partner for six seasons.But even within that relatively confined world, players are constantly finding ways to tailor their approaches. Some pull their socks high, while others scrunch them low. Some want a brand-new pair every game, while others are fine cycling through the same laundered pairs for weeks.There are even a few players who purposely take their Nike socks, which are labeled left and right, and wear them on the wrong feet — a practice that has always puzzled Pat Connaughton of the Milwaukee Bucks.“I’ve asked, and nobody’s given me a good answer,” he said.And while it seems most players prioritize function, some favor fashion — perhaps illustrative of a generational divide.“I think there’s a culture change with the younger guys,” said Tony Nila, who has spent 30 seasons with the Rockets, including the last 16 as the team’s equipment manager. “I don’t know if they have so many sock routines or pet peeves. I think they’re more about looking good.”For decades, most players simply wore the socks that teams gave them — sometimes lots of them. Mel Davis, a forward for the Knicks and the Nets in the 1970s, was known to throw on six pairs — six! — before lacing up his sneakers, which was a source of intrigue for opponents and teammates alike.“When I hear sock stories, he’s the first one who comes to mind,” said Kenny Charles, 71, a former guard with the Buffalo Braves and Atlanta Hawks. “Everyone was responsible for their socks. And if you lost them on a road trip, you didn’t say anything. You’d just wait until shoot-around and take a pair out of someone else’s bag.”Sock protocols became more formalized in 1986, when the league created a line of products that included socks, replica jerseys, shorts and warm-ups. It did not take long for the league to mandate that its players wear socks that were produced by its sock licensee, a company called Ridgeview.In the late ’80s and early ’90s, the socks were basic. Some had a couple of stripes around the ankle. Others had the team name running up the side. In 1999, the league began using an Indiana-based company called For Bare Feet, which made socks that were easily identifiable: plush and white with a small N.B.A. logo.A Denver Nuggets player wore socks bearing stripes and the N.B.A. logo during a game in 2005.Brian Bahr/Getty Images“Great sock,” said Eric Housen, Golden State’s vice president of team operations. “Guys loved those.”Before the 2015-16 season, the N.B.A. dropped For Bare Feet in favor of Stance. The Stance socks, though more playful and vivid, were not nearly as popular.“Stiff,” Marcus Smart of the Boston Celtics said. “Hurt your feet. Wasn’t too big on them.”The Stance experiment lasted just two seasons. Philadelphia 76ers forward P.J. Tucker was not enamored with the brand. So, he procured several dozen pairs of thick, padded socks from his favorite sock purveyor, Thorlos — “Most comfortable socks ever,” he said — along with several dozen pairs from Stance, and had them delivered to a tailor for surgery: She cut them all in half, then stitched the tops of the Stance socks to the bottoms of the Thorlos socks.The result was that the Stance design and the N.B.A. logo were still visible while affording Tucker the comfort of his Thorlos down low, where it mattered. It was an ingenious way of skirting league rules.“Socks are super important, bro,” Tucker said.Nike, which did not respond to repeated requests for comment, does offer some selection within the margins of its game-sock cosmos. Its socks, which are a polyester, nylon, cotton and spandex blend, come in four lengths: no-show, quarter, crew and tall. (Housen could not think of a current player who wears the no-show socks; the last player who did, he said, may have been Luke Ridnour, a journeyman guard who announced his retirement in 2016.) Players can opt for a type of sock called “Quick,” which is thinner, or “Power,” which has more padding.And there are different sizes. When Boban Marjanovic, a 7-foot-4 center, joined the Rockets in an off-season trade, Nila, the team’s equipment manager, was grateful that he had some size XXXL socks on hand.When Boban Marjanovich was traded from the Dallas Mavericks to the Houston Rockets, the Rockets’ equipment manager was ready with the right socks.Christian Petersen/Getty ImagesZion Williamson of the New Orleans Pelicans flips down the tops of his socks so the orange stripe will show.Michael Reaves/Getty ImagesBut while there is flexibility in terms of the style and fit of the socks from game to game, teammates must wear the same color. As they rotate through different uniforms, some franchises mix it up: purple socks one game, black the next. Others keep it simple. Keen observers of foot fashion may have noticed, for example, that the New Orleans Pelicans strictly wear white socks, which forward Brandon Ingram prefers. Zion Williamson, Ingram’s teammate, adds pizazz by flipping down the sock tops to expose a colorful thread that runs along an inside seam.“I like the orange stripe,” he said.Of course, getting players to color-coordinate their socks can cause the occasional complication. One N.B.A. equipment manager, who requested anonymity to protect the sock-wearing behaviors of the team’s players, recalled a long-ago playoff series when the team busted out black socks for the first time. During an early timeout, one of the players opined that they must have been made of burlap: Why are we wearing these?The player was so irritated that he removed his black socks in the huddle and replaced them with white ones. The equipment manager panicked, then lopped off the top of the player’s black socks and slid them over the white ones like wristbands to obscure the clashing color — all in the middle of a playoff game.Lest anyone think the N.B.A. is lax about its sock policies, consider Smart’s experience at the start of the 2017-18 season, when Nike was the league’s new partner. For the season opener, he folded the tops of his socks down because they felt more comfortable that way, he said. The problem was that he wound up hiding the Nike swoosh.“I got a call from the league, and they said that Nike said I did it on purpose,” said Smart, who was sponsored by Adidas at the time. “So they were like, ‘You’ve got to wear your socks the right way or you’ll be fined.’ ”How much? “I didn’t want to find out,” said Smart, who now has a deal with Puma.Marcus Smart of the Boston Celtics once folded down the tops of his socks, obscuring the Nike logo. He said he was threatened with a fine.Brian Babineau/NBAE via Getty ImagesTeams typically order their socks from Nike about a year in advance. Last month, Housen ordered about 2,500 pairs of socks for Golden State — about 150 per player — for next season. Each team gets an annual stipend for Nike gear.“But based on the amount of product we need, it only covers about 20 to 25 percent of the overall spend,” said Housen, who added that game socks tend to last “as long as you launder them well.”Golden State has a warehouse in San Francisco where Housen houses heaps of team gear for players like Stephen Curry, a star who sometimes opts for crew-length socks but usually wears quarters under his ankle braces.A decent segment of the league wears two pairs. But within that subset are variations. Connaughton said he began doubling up when he was in high school because he believed it helped prevent blisters. Jabari Smith Jr., a first-year forward with the Rockets, wears a pair of Adidas socks underneath his Nike ones.Sometimes, it depends on the sneaker. Larry Nance Jr., a forward with the Pelicans, said one pair of socks typically sufficed when he wore LeBron James’s signature Nike shoes. But he wears two pairs whenever he reaches for his Air Jordan 10s, which are “a little flimsier,” he said.Tucker, who has an enormous sneaker collection, gets why all of this may sound so strange. Most people can get away with wearing crummy socks, he said. But professional athletes are different.“Your feet got to feel right,” he said. “If your feet don’t feel right, forget it.” More

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      Nike and Kyrie Irving Officially End Relationship

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      The sportswear giant suspended its partnership with the N.B.A. star last month, after he posted a link to an antisemitic film on social media.Nike and the N.B.A. star Kyrie Irving ended their business partnership on Monday, finalizing a break that began when the sportswear giant suspended the relationship last month after Mr. Irving posted a link to an antisemitic film on social media.“Kyrie Irving is no longer a Nike athlete,” Nike said in a statement.Mr. Irving’s contract with Nike, which has produced the basketball star’s shoe line since 2014, was set to expire in October 2023. At the time of the suspension, Nike said it would not release Mr. Irving’s latest shoe, the Kyrie 8.“We mutually decided to part ways and we just wish Nike all the best,” Shetellia Riley Irving, Mr. Irving’s agent, said. She declined to comment further.Mr. Irving, 30, was also suspended by the Brooklyn Nets last month, though he returned to the team on Nov. 20.A few days after his initial post with the link to the film, Mr. Irving posted an apology on Instagram. “To All Jewish families and Communities that are hurt and affected from my post, I am deeply sorry to have caused you pain, and I apologize,” he wrote.Mr. Irving’s suspension last month came shortly after Kanye West made a series of antisemitic comments, causing numerous companies to cut ties with him. Notably, Adidas ended its relationship with Mr. West, who goes by Ye. Adidas, which had an entire division devoted to manufacturing and selling Yeezy merchandise, said it would likely face a loss of 250 million euros, or roughly $246 million, this year from ending that partnership.Mr. Irving’s shoes have been popular with fellow players and fans. Still, analysts have pointed out that Nike earns far more from ties to other notable stars, especially the basketball great Michael Jordan. Last year, the Jordan brand, which includes sneakers and other athletic wear, accounted for $5 billion of Nike’s $44.5 billion in total revenue. More

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      What to Know About Kyrie Irving’s Antisemitic Movie Post and the Fallout

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      Irving, the Nets guard, has faced backlash since he promoted an antisemitic film on social media last month.Nets guard Kyrie Irving is facing backlash for posting a link on Twitter to an antisemitic film last month.For a week, he declined to apologize or say that he held no antisemitic beliefs, prompting the Nets on Nov. 3 to suspend him indefinitely. He has since apologized, but the fallout continues: On Nov. 4, Nike condemned hate and antisemitism, and suspended its relationship with Irving immediately.Irving, a seven-time N.B.A. All-Star, has been with the Nets since 2019. He won a championship with the Cleveland Cavaliers in 2016, but over the past few years he has often been discussed more for his off-court views. In a 2018 interview with The New York Times, he suggested that the Earth might be flat, and over the past year he had refused to be vaccinated against the coronavirus.Here is what you need to know.Here’s what you need to know:What did Irving post on Twitter?When did the backlash start?How did Irving respond?Why did the Nets suspend Irving?What did Irving say in his apology?Why did Nike cut ties with Irving after he apologized?Will Irving play for the Nets again?What did Irving post on Twitter?On Oct. 27, Irving tweeted a link to “Hebrew to Negroes: Wake Up Black America,” a 2018 film driven by antisemitic tropes about Jewish people lying about their origins. Among its false and outlandish claims is the assertion that the Holocaust never happened.Irving also made an Instagram post with a screenshot of the film’s rental page on Amazon, which he had linked to on Twitter. Neither post included a caption or comment from Irving.The Instagram post was part of a story, a format that expires after 24 hours; the tweet was deleted Oct. 30.In a letter dated Nov. 4, the Anti-Defamation League and the Nets called on Amazon to take down or add explanatory context to the film and a related book, writing that they were “designed to inflame hatred and, now that it was popularized by Mr. Irving, will lead directly to the harm of Jews.”When did the backlash start?On Oct. 28, Rolling Stone magazine reported on some of the film’s antisemitic messages. Many other news media outlets began reporting on the article and Irving’s tweet.That night, the Nets’ owner Joe Tsai posted about the situation on Twitter, adding that it was “bigger than basketball”:“I’m disappointed that Kyrie appears to support a film based on a book full of anti-semitic disinformation. I want to sit down and make sure he understands this is hurtful to all of us, and as a man of faith, it is wrong to promote hate based on race, ethnicity or religion.”On Oct. 29, the N.B.A. released a statement condemning hate speech, but it did not name Irving. On Nov. 1, the N.B.A. players’ union, the National Basketball Players Association, issued a statement condemning antisemitism, but like the N.B.A., it did not name Irving, who is one of the union’s vice presidents.Antisemitism in AmericaAntisemitism is one of the longest-standing forms of prejudice, and those who monitor it say it is now on the rise across the country.Perilous Times: With instances of hate speech on social media and reported incidents on the rise, this fall has become increasingly worrisome for American Jews.Kanye West: The rapper and designer, who now goes by Ye has been widely condemned for recent antisemitic comments. The fallout across industries has been swift.Kyrie Irving: The Nets suspended the basketball player after he defended his support of an antisemitic movie. His behavior appalled and frightened many of his Jewish fans.Midterms: No major contest this year has been shaped by concerns of antisemitism more prominently than the Pennsylvania governor’s race.How did Irving respond?Irving addressed his posts publicly for the first time Oct. 29, after the Nets lost to the Indiana Pacers at Barclays Center. During a contentious news conference, Irving doubled down on his support of the film and an antigovernment conspiracy theory promoted by the Infowars host Alex Jones.“History is not supposed to be hidden from anybody,” Irving said. He added: “I’m not going to stand down on anything I believe in. I’m only going to get stronger because I’m not alone. I have a whole army around me.”Irving accused an ESPN reporter of trying to “dehumanize” him as he and the reporter argued about whether Irving had “promoted” the film by posting about it.The Nets played the Pacers again Oct. 31 at Barclays Center and faced the Bulls in Chicago on Nov. 1, but the team did not make Irving available to reporters after either game. General Manager Sean Marks said the team did not “want to cause more fuss right now, more interaction with people.” (The Nets, who have struggled on the court, also fired their head coach, Steve Nash, on Nov. 1, but Marks said the move was not related to Irving’s situation.)On Nov. 2, Irving announced with the Anti-Defamation League that he would donate $500,000 to anti-hate causes. The Nets said they would do the same.“I am aware of the negative impact of my post towards the Jewish community and I take responsibility,” Irving said in a statement. “I do not believe everything said in the documentary was true or reflects my morals and principles.”Why did the Nets suspend Irving?Irving last played for the Nets in a Nov. 1 game against the Chicago Bulls. He scored just 4 points in 33 minutes.Dustin Satloff/Getty ImagesBy Nov. 3, Irving had not apologized, and he had not been clear about what content he disagreed with in the film. N.B.A. Commissioner Adam Silver said he would meet with Irving soon.“Kyrie Irving made a reckless decision to post a link to a film containing deeply offensive antisemitic material,” Silver said in a statement. He added: “I am disappointed that he has not offered an unqualified apology and more specifically denounced the vile and harmful content contained in the film he chose to publicize.”About 30 minutes after Silver’s statement, Irving spoke to reporters at a Nets practice: “I didn’t mean to cause any harm. I’m not the one that made the documentary.”When asked what specific points in the film he did not agree with, Irving responded vaguely. “Some of the criticism of the Jewish faith and the community, for sure,” he said. “Some points made in there that were unfortunate.”When Irving was asked if he had any antisemitic beliefs, he said he respected all walks of life. “I cannot be antisemitic if I know where I come from,” Irving said when he was asked to answer the question with a “yes” or “no.”Within hours, the Nets suspended him for at least five games, saying he was “unfit to be associated” with the team. “We were dismayed today, when given an opportunity in a media session, that Kyrie refused to unequivocally say he has no antisemitic beliefs, nor acknowledge specific hateful material in the film. This was not the first time he had the opportunity — but failed — to clarify,” the Nets said in a statement.“Such failure to disavow antisemitism when given a clear opportunity to do so is deeply disturbing, is against the values of our organization, and constitutes conduct detrimental to the team.”Marks, the general manager, said Irving would need to meet with Jewish leaders, go through counseling and meet with the team, among other measures, before he would be allowed to return.What did Irving say in his apology?Hours after he was suspended Nov. 3, Irving apologized in an Instagram post, saying he “had no intentions to disrespect any Jewish cultural history regarding the Holocaust or perpetuate any hate.”“To All Jewish families and Communities that are hurt and affected from my post, I am deeply sorry to have caused you pain, and I apologize.I initially reacted out of emotion to being unjustly labeled Anti-Semitic, instead of focusing on the healing process of my Jewish Brothers and Sisters that were hurt from the hateful remarks made in the Documentary.”Why did Nike cut ties with Irving after he apologized?Nike condemned antisemitism on Nov. 4 and suspended its relationship with Irving “effective immediately.” The company had produced his signature sneakers since 2014.Omar Rawlings/Getty ImagesIrving’s apology seemed to come too late for Nike, which suspended its relationship with him “effective immediately” on Nov. 4 and announced it would not launch his next signature sneaker, the Kyrie 8.“At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism,” the company said in a statement. “We are deeply saddened and disappointed by the situation and its impact on everyone.”Nike had produced Irving’s popular signature sneaker line since 2014; his contract expires in October 2023. One marketing expert said brands have become more conscious about their values in recent years.Will Irving play for the Nets again?The Nets said his suspension would last at least five games, meaning he cannot return until at least Nov. 13, when the Nets face the Lakers in Los Angeles.Marks, the general manager, said Irving’s apology was a “step in the right direction” but “certainly not enough.” It’s not clear if Irving will agree to meet with Jewish leaders or fulfill other mandates from the team. He has not spoken publicly since his apology.Some fans may not be ready to welcome him back, if that time comes. More than one million Jews live in New York City, and roughly 60 percent are in Brooklyn, where the Nets play at Barclays Center on Atlantic Avenue.Ben Berke, a Nets fan who lives in Astoria, Queens, told The Times that Irving’s apology was an “improvement.”“But I don’t want him on the team anymore,” he said.Marks said Nov. 4 that the Nets had not considered dropping Irving from the team.Reporting was contributed by More

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      in Basket

      Why Nike Can Afford to Drop Kyrie Irving, Exerts Say

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      Kyrie Irving’s relationship with the athletic apparel giant has been lucrative, but his recent post about an antisemitic movie has led the company to suspend its dealings with him.Nike is facing plenty of challenges this year.A glut of sneakers and sports clothing has built up in recent months, leading to concerns that Nike will have to heavily mark down prices on shoes and sportswear if it wants to sell them during the competitive holiday season. That has taken a toll on its stock, which has fallen 41 percent in the past year.Then on Thursday, one of the superstar athletes with whom Nike partners, Kyrie Irving, was suspended by the Nets after he posted a link to an antisemitic film on social media.A day later, Nike suspended its relationship with the basketball star and said it would not release Mr. Irving’s new shoe, the Kyrie 8, which was supposed to hit the market on Tuesday. Nike has produced the shoe since 2014. The company does not disclose exactly how much revenue Mr. Irving’s shoes bring in, but it is only a fraction of what the company earns from its ties to other notable stars, especially the basketball great Michael Jordan.“There are some things that are outside of Nike’s control,” like supply chain and sourcing issues that are not so easily fixed, said David Swartz, an equity analyst at Morningstar. “This Kyrie Irving situation was in Nike’s control. They can drop him.”Nike did not respond to an email seeking comment on the financial implications of the suspension or the future of Mr. Irving’s relationship with the company.In its statement announcing the suspension of the relationship with Mr. Irving, the company said: “At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism.” It went on to add, “We are deeply saddened and disappointed by the situation and its impact on everyone.”It was the second time in recent weeks that an athletic apparel company found itself in the middle of a controversy involving a celebrity partner.Last month, the rapper and designer Kanye West, who now goes by Ye, made a series of antisemitic remarks and wore a shirt with a slogan associated with white supremacists. Numerous companies and brands, including Balenciaga and the Creative Artists Agency, cut ties with the artist.But Adidas, which took slightly longer to sever its relationship with Ye, will suffer a significant financial impact. It had built an entire division inside the company dedicated to manufacturing and selling Yeezy merchandise. The company said the move would cost it 250 million euros, or roughly $246 million, this year.Unlike Adidas and Ye, Nike is not likely to experience the same sort of financial impact from suspending its relationship with Mr. Irving, whose contract with the company expires in October 2023.For Nike, the Jordan brand and its ties to Michael Jordan remain the gold standard. Last year, the Jordan Brand — which includes sneakers and other athletic wear — made up $5 billion of Nike’s $44.5 billion in total revenue.In the hopes of finding the next Mr. Jordan, Nike has inked deals with numerous basketball stars, including the Los Angeles Lakers superstar LeBron James, and Mr. Irving’s Nets teammate Kevin Durant.Many early iterations of Mr. Irving’s sneakers have been popular among fans and fellow basketball players.On a December 2020 call with Wall Street analysts and investors, John Donahoe, the president and chief executive of Nike, said, “This quarter’s launches in basketball, including the LeBron 18 and the Kyrie 7 have sold incredibly well.”Using celebrities and athletes to hawk products, or even design and develop them, is nothing new. For athletic giants like Nike, Adidas and Under Armour, forming ties to entertainment stars or top sports figures has been extremely lucrative for decades. But linking a brand to a celebrity or an athlete has always had its perils and, in the age of social media, those risks are increasingly apparent.Brands “have always been worried about this with celebrity endorsements,” said Barbara Kahn, professor of marketing at the Wharton School at the University of Pennsylvania.She said that in the past, companies relied on tying advertising campaigns more to the attributes of their products or how those products would make shoppers feel.“What you’re now seeing brands having to grapple with is what their brand values are,” Ms. Kahn said. “That makes the branding decisions much more complicated.”Nike has at times embraced divisive endorsers and polarizing ad campaigns. But Mr. Irving’s antisemitic remarks seemed to make suspending him a straightforward decision, Ms. Kahn said. She added that it was a continuation of the diversity and equity values that it has been signaling to consumers since partnering with the former N.F.L. quarterback Colin Kaepernick in 2018.The situation involving Mr. Irving began last month when he posted a link on social media to the film “Hebrews to Negroes: Wake Up Black America,” which is driven by antisemitic tropes. Among its claims is that the Holocaust never happened.When the Nets suspended Mr. Irving a week later, it said he was “unfit to be associated” with the team because he had since declined to say that he had no antisemitic views.The Lakers superstar Mr. James told reporters that he believed what Mr. Irving had done “caused some harm to a lot of people.”On Thursday, after being suspended, Mr. Irving apologized on his Instagram account. “To All Jewish families and Communities that are hurt and affected from my post, I am deeply sorry to have caused you pain, and I apologize,” he said.For Mr. Irving, who considers himself a sneakerhead, many of the shoes he collaborated on with Nike were personal, like his “I Love You Mom” series of shoes.But last year, Mr. Irving went after Nike and a version of his Kyrie 8 shoes, claiming that he was not involved in the design process and that the resulting footwear was “trash.”“Nike plans to release it without my okay regardless of what I say,” Mr. Irving wrote at the time in a post on his Instagram. He added, “So I apologize in advance to all of my sneaker heads and true supporters.” More

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      in Tennis

      When Will Federer and the Williams Sisters Call It Quits? Maybe Never.

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      Advances in physical preparation keep their bodies in the game, and so can the changing nature of sports business and celebrity.WIMBLEDON, England — Most tennis professionals are retired by their mid-30s. But last week, there was Serena Williams, at almost 41, grinding against a competitor a little more than half her age for more than three hours at Wimbledon.Venus Williams, too, is here. She played mixed doubles, with tape on her right knee and not so much spring in her step at age 42. Roger Federer, who has not played since limping away from Wimbledon last year, is angling to return to the tennis tour in September, when he will be freshly 41. Rafael Nadal is threatening a deep Wimbledon run and eyeing the Grand Slam at 36 after a medical procedure that deadened the nerves in his troublesome left foot.To varying degrees, the biggest names in tennis keep going. Why is it so hard, with their best years behind them, to leave the stage and kick back with their millions? And it’s not just tennis. Tiger Woods, with an estimated net worth of $1 billion, is struggling to come back from devastating leg injuries at 46. Tom Brady can’t stay away from football. Regular working people go through life believing that retirement is the endgame. Not so with professional athletes.It is not just advances in physical preparation and nutrition keeping their bodies in the game. The changing nature of sports business and celebrity is conspiring to keep stars at it far longer than they have in the past. But there is also another element that has remained constant across the generations.“I get it 100 percent why they want to keep going,” said Martina Navratilova, a longtime No. 1 and 18-time major singles champion who retired at 37 in 1994, came back to play doubles and did not retire for good until she was almost 50.“You really appreciate it, and you realize how lucky you are to be out there doing what we do,” Navratilova said. “It’s a drug. It’s a very legal drug that many people would like to have but they can’t get.”Serena Williams exited Wimbledon in the first round for the second consecutive year, far from her fittest and gasping for air down the stretch. She and Federer soon face having no ranking in the sport they dominated for decades. Venus Williams decided at the last minute to play in mixed doubles at Wimbledon. But there have been no announcements on exit strategies; no target dates on end dates.“You never know where I’ll pop up,” Venus Williams said Friday, before she and Jamie Murray lost on Sunday to Alicia Barnett and Jonny O’Mara in a third-set tiebreaker in the round of 16.Earlier Sunday, at a ceremony at Centre Court, Federer, who has a men’s record eight Wimbledon titles but has not played a match in a year, said he hoped to play Wimbledon “one more time” before he retired.Roger Federer, 40, has not played since limping away from Wimbledon last year. He said on Sunday that he hoped to play another Wimbledon before he retired.Hannah Mckay/ReutersIt is a new sort of limbo: great champions well past their primes but not yet ready to call it a career while outsiders occupy themselves with speculation on when the call will come. Nadal, who has generated plenty of retirement chatter himself and said he was close to retiring only a couple of weeks ago because of chronic foot pain, understands the public’s quest for clarity. Famous athletes “become part of the life of so many people,” he said after advancing to the third round of Wimbledon.Even Nadal said he felt unsettled after seeing his friend Woods become only a part-time golfer. “That’s a change in my life, too.” But Woods, and the Williams sisters, like other aging and often-absent sports stars, remain active, not retired. There can be commercial incentives to keep it that way. Official retirement not only terminates a playing career. It can terminate an endorsement contract or a sponsorship deal and reduce a star’s visibility.“Typically, it’s black and white that when you announce your retirement, that’s clearly giving the company a right to terminate,” said Tom Ross, a longtime American tennis agent.But there are exceptions, Ross said, and champions who are late in their careers and of the stature of Federer and Serena Williams often have deals that provide them with security even if they retire before the deal expires. Federer’s 10-year clothing contract with Uniqlo is one example. He, like Serena Williams, also has the luxury of time.Nearly any other tennis player without a ranking would not be able to secure regular entry into top tournaments if they did decide to continue. But Federer and Williams have access to wild cards with their buzz-generating cachet, and can thus pick their spots.Nike, as Federer and some others have discovered, is disinclined to commit major money to superstars close to retirement, favoring active athletes with longer runways. But Mike Nakajima, a former director of tennis at Nike, said that Williams, still sponsored by Nike, was in an exceptional position. She has her own building on Nike’s campus.“Her building is bigger than the Portland International Airport,” Nakajima said. He added, “She’s had her hands in so many different things, so many interests, so many passions, that I think in a lot of ways it won’t matter when she stops. Serena will always be Serena.”This week, EleVen by Venus Williams, her lifestyle brand, started a Wimbledon collection of all-white clothing that was not hurt by the fact that Williams was actually playing at Wimbledon, if only in mixed doubles, after more than 10 months away from the tour.“Just inspired by Serena,” Venus Williams said.Venus Williams and Jamie Murray during their mixed doubles match at Wimbledon.Adrian Dennis/Agence France-Presse — Getty ImagesNavratilova, like many in the game, believes that Venus and Serena Williams will retire together when the time comes. If it comes. The advantages of formally announcing retirement are few: a temporary surge in publicity and an end to random drug testing. It can, in some cases, start the clock on your pension or on making you eligible to be elected into a sport’s Hall of Fame.Retirement is perhaps more a rite than a necessity. John McEnroe, for one, never officially retired, a technicality which, in his case, did allow him to keep earning more for a time from some existing contracts.“Well, look how well retirement worked out for Tom Brady; it got a lot of attention and then it was, ‘Oh, I changed my mind.’ OK!” Navratilova said with a laugh. She added, “Do you ask a doctor or a lawyer how much longer are you going to keep practicing? People put thoughts in your head that might not be there otherwise.”Federer has been hearing retirement questions since he finally won the French Open in 2009, completing his set of singles titles at each of the four Grand Slam events at age 27. Venus Williams, who went through a midcareer dip partially linked to an autoimmune disorder, has been hearing them for over a decade, as well.“When it’s my last, I’ll let you know,” she said at Wimbledon last year.Here she is, back for more, just like her kid sister, although perhaps even the Williamses don’t know how much more. Navratilova does not recommend giving too much advance notice. When she announced that 1994 would be her last season, she regretted it.“If I had to do it over again, I would definitely not say anything, because it was exhausting; it was much more emotionally draining than it would have been otherwise,” she said. “For your own good, forget whatever it may do for or against your brand. I wouldn’t announce it until that’s it.”And it was not it. She came back and ended up winning the U.S. Open mixed doubles title with Bob Bryan in her real last tour-level match at age 49, one of tennis’s better final acts.“My thing is, if you enjoy playing and really get something out of it still, then play,” Navratilova said. “Venus has been playing and people say she’s hurting her legacy. No, those titles are still there.” More