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    Brittney Griner Is Creating a New Normal, for Herself and the W.N.B.A.

    PHOENIX — Brittney Griner embarked on a four-day itinerary that would disrupt anyone’s circadian rhythm.First came the White House Correspondents’ Association Dinner in Washington, where she was decked out in a sharp, black suit that Saturday night. President Biden pointed to her in the audience and said, “Boy, I can hardly wait to see you back on the court.”Soon she was rushing to catch a flight, landing in Phoenix at 4 a.m. for the start of W.N.B.A. training camp with the Mercury. Then she hustled back east, to New York, for her first Met Gala. She wore a sleek tan suit, and her wife, Cherelle Griner, was in a strapless white gown, both custom outfits by Calvin Klein. They mingled with A-list celebrities that night, but Brittney needed to be back in Phoenix by Tuesday afternoon for more basketball and, she had hoped, a nap.The sparkling events, time-zone hopping and overall spectacle were overwhelming but perhaps also came as a kind of relief for Brittney Griner, who spent nearly 10 months detained in Russia and returned to the United States in December as a new symbol of hope. Ensnared in a geopolitical showdown between Washington and Moscow, Griner drew attention not only to herself and to the plight of other foreign detainees but also to the financial disparities facing women in sports that had brought her to Russia in the first place.On Friday, Griner will return to the court for her first official W.N.B.A. game in 579 days. The league is not the same now, in part because of her. The issues her detention spotlighted are not new and are unlikely to be easily resolved. But she has galvanized a potent fan base and sports work force who are both eager to welcome her home and to use this moment to promote change alongside her.“We have wanted change for a long time, but now we’re really starting to demand it,” Minnesota Lynx forward Napheesa Collier said. “We’re just getting a little more impatient with that and realizing that it’s an issue where we don’t have the money yet, but pushing so that really, really soon we do have the resources to be treated like the athletes we are.”A modest crowd roared for Griner this month during a preseason game, her first action since she was released from Russia.Christian Petersen/Getty ImagesWhy Brittney Griner Was in RussiaRussian customs officials detained Griner at an airport near Moscow in February 2022 after finding vape cartridges with hashish oil in her luggage as she returned to play for UMMC Yekaterinburg, a professional team that reportedly paid her at least $1 million. She was convicted on drug charges and sentenced to nine years in a penal colony, but she was freed in a prisoner swap for Viktor Bout, a Russian arms dealer, in December. The U.S. State Department said that she had been wrongfully detained.The W.N.B.A., now in its 27th season, has long watched dozens of its players go overseas during each off-season in search of higher pay, though the league has been trying to offer them additional ways to make money stateside. The maximum salary in the W.N.B.A. is about $230,000, and was half as much just a few years ago. Top players like Griner, a seven-time All-Star center, can command hundreds of thousands more from international teams. Many people were not aware of this dynamic until Griner’s detention and expressed shock and frustration on social media and on television shows.“As much as I would love to, you know, pay my light bill for the love of the game, I can’t,” Griner said last month during her first news conference since she was freed.The Associated Press reported that 67 of the league’s 144 players still played internationally this off-season, indicative of the strong pull of the opportunity to make additional income. But in light of Griner’s detention and the war in Ukraine, players eschewed the historically lucrative Russian organizations for teams in countries like Italy and Turkey. About 90 players played internationally five years ago.Collier, 26, who has played for international teams in W.N.B.A. off-seasons, said younger players gain important experience overseas. But she said she doubted she would play abroad again after Griner’s experience and because she wants to spend more time with her daughter, who will turn 1 next Thursday.“I also encourage everyone that played a part in bringing me home to continue their efforts to bring all Americans home,” Griner said in December.Caitlin O’Hara/Reuters‘That’s How You Build Household Names’W.N.B.A. officials have attributed players’ modest salaries to its historically modest — and perhaps meager — revenue and media attention. Many W.N.B.A. players have become accustomed to entering the league with less media fanfare and to at times playing before far smaller audiences than they experienced in college.“I’ve been a part of it when I was in college and it was the hottest ticket in the country,” said Mercury guard Diana Taurasi, who starred at UConn before becoming the W.N.B.A.’s career leading scorer. She continued: “How do we make the hottest ticket in the country for the best basketball players in the world in the W.N.B.A.? That, to me, it only happens in women’s sports where the adolescents get more attention than the grown-ups.”Griner, who joined the Mercury in 2013, has been a star since she became known for dunking at Baylor. At her first news conference since returning, Griner pleaded with the unusual swell of reporters to come and cover games during the season, too.“The league is a league that needs celebrity,” said Candy Lee, a professor of journalism and integrated marketing communications at Northwestern. She added: “The league can take advantage of it. The Mercury can take advantage of it.”The surge in W.N.B.A. interest because of Griner has dovetailed with broader momentum for women’s sports in recent years. The N.C.A.A. Division I women’s basketball championship game last month shattered records with an average of 9.9 million viewers, according to ESPN.A whirlwind few days for Griner included the White House Correspondents’ Association Dinner and the Met Gala, which she attended with her wife, Cherelle Griner.Jutharat Pinyodoonyachet for The New York TimesW.N.B.A. teams will play a record 40 regular-season games this year, and the league signed a multiyear deal with Scripps to televise Friday night games on the network ION. Griner’s first two regular-season games, on Friday in Los Angeles and Sunday in Phoenix against Chicago, will be nationally televised by ESPN. Viewership during the 2022 regular season rose 16 percent over the previous year, according to the league, making it the most-watched season in 14 years.Flip on the N.B.A. playoffs and you’re likely to spot a W.N.B.A. player, like Candace Parker of the Las Vegas Aces or Arike Ogunbowale of the Dallas Wings, featured prominently in a commercial. Puma recently announced the second signature shoe for the Liberty’s Breanna Stewart. Griner, who became the first openly gay athlete signed to Nike in 2014, remains with the brand, a spokesman confirmed, but the company did not answer questions about whether it planned to market her this season.A few weeks before Griner was detained, W.N.B.A. Commissioner Cathy Engelbert announced that the league had raised $75 million from investors that she planned to use for marketing and revamping the league’s business model.Collegiate stars like Angel Reese of Louisiana State, Paige Bueckers of UConn and Caitlin Clark of Iowa are poised to enter the league in the next few years, bringing their dynamic games, name recognition and national television exposure.“That’s why we’re putting so many marketing dollars behind some of our star players,” Engelbert said. She added: “That’s how you build household names.”Griner’s absence and images of her behind bars or in court weighed on her Phoenix teammates last year.Pool photo by Evgenia NovozheninaThe Travel DebateConcerns about Griner’s security while traveling since her detention have added to the fiery debate about travel in the W.N.B.A.Unlike in the N.B.A. or on many top men’s and women’s college teams, W.N.B.A. players fly on commercial airlines to games. It has long been a sore point for players, who have had to sleep in airports or rush to games because of delays. This year, it is widely believed that Griner will need to travel privately, though neither the Mercury nor the W.N.B.A. have disclosed her plans.“Would definitely like to make all those flights private,” Griner said. “That would be nice. Not just for me and my team, but for the whole league. We all deserve it. We work so hard. We do so much and it would be nice where we finally get to the point where we get to that point, too.”The W.N.B.A. has said that it cannot afford the tab of over $20 million a season for charter flights, even though some owners might be willing to provide them for their own teams. Charter flights are prohibited in the collective bargaining agreement between team owners and the players’ union as an unfair competitive advantage. The W.N.B.A. fined the Liberty $500,000 for secretly using charter flights to travel to some games during the 2021 season.In April, the league announced that it would have charter flights for teams playing on consecutive days during the regular season and for all playoff games. The W.N.B.A. had made exceptions in similar situations previously.“We’re going to chip away at this as we continue to build this model,” Engelbert said. “Because once you do it, you have to do it essentially for perpetuity, so we want to make sure we’re not putting the financial viability of the league at risk.”On Thursday, the W.N.B.A. players’ union announced a deal with Priority Pass to give players access to airport lounges, which could provide food, spa treatments and places to sleep. Nneka Ogwumike, the star Los Angeles forward who is president of the players’ union, said in a statement that she hoped other “partners” would see the deal as a “call to action.”In a statement, Terri Jackson, the union’s executive director, called the deal a “significant step in the right direction.”Players around the W.N.B.A. wrote to Griner and pushed for her release throughout 2022.Rebecca Noble for The New York Times‘She Impacts the World’Vince Kozar, the president of the Mercury, described an ominous cloud over the franchise last season at every practice, media session and game without Griner. Brief video clips that emerged of her in Russia showed her handcuffed or caged. The day Griner was sentenced, Mercury players came together and cried — then had to play a game. “You carried that weight of the uncertainty and the fear,” Kozar said.It finally, suddenly, parted upon Griner’s release in December. Kozar did not expect Griner to announce immediately whether she would again play in the W.N.B.A. But when she returned to the United States, she said she would play.Griner may have been the most plugged-in W.N.B.A. player last season. Players from around the league sent her letters, their only means of communicating with her. In letters with Kozar, Griner was not asking about the organization and its going-ons as much as informing him about them.“It was just a reminder that basketball was one of the things that had been taken away from her, this thing how she impacts the world that’s central to her identity, that so many of her relationships are built around,” Kozar said.Griner will lead the league in hugs this season. She scribbled autographs and posed for selfies in the tunnel of a preseason game against the Sparks in Phoenix last week. It was her first action since she’d returned. A modest crowd cheered louder than it seemed capable of during Griner’s pregame introduction. Mercury Coach Vanessa Nygaard said chills ran down her spine.Griner towered over everyone else on the court, securing her first bucket on a quick turnaround a minute into the first quarter. All right, here we go, Griner thought to herself. So much had seemed unfamiliar to her lately. Jet-setting for a living? That’s not her, she said with a laugh. But that first shot, she thought, that felt comfortable.Matt York/Associated Press More

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    WNBA Upgrades to Charter Flights for Finals

    For the first time ever, the W.N.B.A. is providing charter flights throughout the finals. Aces and Sun players are loving it — and hope it becomes permanent.UNCASVILLE, Conn. — There were “oohs and aahs” of excitement as the Connecticut Sun players entered their chartered plane on the way to Las Vegas for Game 1 of the W.N.B.A. finals, guard Nia Clouden said.Waiting for them were pillows and blankets, seats that fully reclined and a generous menu of complimentary food. Clouden typically never eats the roasted salted almonds, cookies, chips and other snacks offered on the team’s commercial flights. But on that night, she ordered a pepperoni pizza.Sun center Jonquel Jones pointed to the long legs that make up part of her 6-foot-6, 215-pound frame to show how the leg room on the charter flight made a difference for her. She usually tries to find the exit row seat on flights, but the space is never enough. Jones said she was also happy to avoid “all the unnecessary stuff that happens at airports.”“Sometimes after a game, you don’t really feel like talking, and you go to the airport and people want to talk about the game,” Jones said while laughing. “Or they want to ask you how tall you are — constantly — all the time. ‘How’s the weather up there?’ And it’s just like, dude, I’m just trying to get to the next destination.”She added: “As much as we love our fans — we appreciate them — sometimes it does really get a little exhausting, and it makes the season a little bit tougher.”This season, for the first time ever, the league agreed to provide charter travel throughout the W.N.B.A. finals. Commissioner Cathy Engelbert has said that the league does not have enough revenue to cover travel for all teams during the regular season and playoffs, which she estimated would cost more than $20 million. Teams fly commercially during the season and playoffs, with rare exceptions for extreme travel difficulties.Athletes in major professional sports leagues like the N.F.L., N.B.A. and M.L.B., and even many men’s and women’s Division I athletes, have grown accustomed to charter travel. But those men’s leagues have been around much longer than the W.N.B.A. and have billions of dollars of revenue, while the women’s league regularly operates at a loss.The W.N.B.A. hasn’t committed to offering charter flights for next year’s finals or expanding them to the regular season or any other part of the playoffs. Engelbert said the league was able to provide charters for the finals because of its efforts to increase revenue.“As we focus on growing this league by adding more corporate partners, increasing media exposure and disrupting the outdated media rights valuations of women’s sports,” Engelbert said in a statement, “it would be our hope to continue offering these opportunities when possible.”More on the W.N.B.A.Swan Song: Sue Bird, who had said she would retire after this season, shepherded the Seattle Storm to the playoffs. The team’s loss on Sept. 7 marked the end of her incredible career.Greatness Overshadowed: Sylvia Fowles, who has also announced her retirement from basketball, is one of the most successful American athletes ever. Why isn’t she better known?A Critical Eye: As enthusiasm for women’s basketball and the W.N.B.A grows, fans are becoming more demanding of the league and more vocal about their wishes.Making the Style Rules: Players in women’s basketball are styling themselves before the games. Their choices are an expression of their freedom, and can be lucrative too.The W.N.B.A.’s collective bargaining agreement with the players’ union prohibits teams from chartering flights without league approval. The Liberty were fined $500,000 for secretly traveling to several games by charter last season.So players fly commercially, dealing with the delays, Covid risks and the many flight challenges that everyday customers also deal with. If you’re wondering why professional athletes should have different travel standards anyway, many W.N.B.A. players said it started with rest.Having a relaxing night’s sleep is paramount for playing in a 36-game regular season — with half of those games on the road — when a player’s future salary and place in the league depend on their performance each night, players said. Rest can be especially challenging on a commercial flight for the tall humans that occupy women’s basketball teams. But more important, delays and flight cancellations can result in teams’ having to forfeit games.The Aces forfeited a game in 2018 after dealing with over 25 hours of delays and layovers on their way to Washington, D.C., to play the Mystics. They arrived just four hours ahead of their game. The Aces cited health concerns as the reason not to play and were the first team in league history to forfeit a game. Las Vegas missed the playoffs, finishing one game behind the Dallas Wings.“I definitely think having charters is a trickle-down effect to people being able to take care of their bodies better and rest,” Aces guard Sydney Colson said. “And then you have better games to watch because people are rested and injury free.”Connecticut’s Jonquel Jones said though she loved the Sun’s fans, it can be challenging running into them at the airport after games when players might not feel like talking.Joe Buglewicz for The New York TimesFor those players who played college basketball for major programs in the United States, the special finals travel is a welcome return to the norm, as many of their schools provided charter flights to all games.“There aren’t many times that I can remember at all that we flew commercial,” said Aces forward Theresa Plaisance, who played at Louisiana State University. “And when you get to the W.N.B.A., and you’re going to your middle seat on Southwest — sometimes it’s really hard to swallow that pill and think like: ‘Oh, this is my progression. I went from college to make it to a professional league, and I have to go backward.’”For Peter Feeney, the basketball operations manager for the Sun, who has handled all flight logistics for the past four years, the simplicity of the travel blew his mind, he said. Feeney typically arrives at airports an hour before the team to ensure that they can pass through security without any hiccups. But on their two charter flights, they’ve arrived at the plane less than an hour before takeoff, and the flight staff handled almost everything.The moment made Feeney realize that if the league switched to charter flights for the entire season, he would become less useful in his role. But he also serves as a video coordinator, so he welcomes the idea. “That’s a good problem, right?” he said with a laugh.Aces forward A’ja Wilson, who has been outspoken about the W.N.B.A.’s travel woes, said that the players had talked about what life would be like if chartered flights were normal after they comfortably made the cross-country trip to Connecticut from Las Vegas for Game 3 on Thursday.“We need it. Ain’t nothing else,” Wilson said. “We need to be able to fly like that after every game. I can only imagine how my body would feel if we did. So, I think it’s a huge deal for us to do it. We need to continue to push it.” More

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    WNBA Stars to Head Overseas Despite Brittney Griner’s Arrest in Russia

    Playing for international teams can earn top players more than $1 million. But Brittney Griner’s detention in Russia has complicated the choice to go abroad.As the W.N.B.A. star Jonquel Jones looked ahead to the off-season this year, she couldn’t help but think about her friend Brittney Griner, who has been detained in Russia since February after customs officials arrested her at an airport near Moscow.“Her not being with us, her not being with her team and the W.N.B.A., her family not being able to see her,” Jones said. “Just her being over there and understanding that it could have easily been somebody else on our team and just kind of feeling the weight of that.“When you’re so close to that person it’s a little bit different.”Griner, like Jones, had been in Russia during the W.N.B.A. off-season to supplement her relatively modest salary by playing for some of the highest-paying women’s basketball teams in the world. But for the upcoming off-season, Jones, 28, signed with a Turkish team instead.“What would make me feel comfortable about going back to Russia?” Jones said. “B.G. being home, first and foremost. U.S.A. and Russia relations being better. The war in Ukraine being over with.”Griner, left, during the 2021 EuroLeague semifinal. Her detention has essentially removed Russia as a country W.N.B.A. players are considering for their off-season teams. Erdem Sahin/EPA, via ShutterstockPlaying overseas remains extremely popular for W.N.B.A. players seeking to earn more money or gain more pro experience, but several agents and players told The New York Times that, because of Griner’s ordeal and the war, they did not know of anyone who would be playing in Russia this off-season. The W.N.B.A. said it did not have a complete list of players going abroad because its playoffs are underway.The coronavirus pandemic had already winnowed overseas opportunities for W.N.B.A. players in virus-conscious countries like China and South Korea before the war in Ukraine and Griner’s detention made Russia essentially off limits, too. Players are still opting to go places like Turkey, Israel, Spain, Italy and France.“There’s always going to be some risk involved with being in a foreign country, but there’s risks in your own country as well,” said Jones, who has Bahamian and Bosnian citizenship. “We have a very short or small window to make the type of money that we’re making overseas, so we have to make sure we capitalize on that.”This year’s decision about playing overseas is more fraught because of Griner’s detention, but the personal and financial pressures that have pushed players abroad for years persist. There are political and safety concerns in some parts of the world, but some players need the money, and others would find it hard to pass up a payday that can significantly increase their yearly earnings. For others, going overseas provides extra time to hone one’s craft, and playing time that isn’t available in the W.N.B.A., which has just 144 roster slots across 12 teams and a season that lasts only a few months. Some players simply enjoy being able to work abroad.Griner’s situation has changed the stakes of making that choice.One of the W.N.B.A.’s best-known stars, Griner, 31, was recently convicted of drug possession and smuggling in a Russian court and sentenced to nine years in a penal colony after customs officials said they found hashish oil in her luggage. She is appealing her conviction, and U.S. State Department officials maintain that she was wrongfully detained. American and Russian officials have discussed a prisoner swap to bring Griner home, possibly with other detained Americans.“What would make me feel comfortable about going back to Russia?” Jones said. “B.G. being home, first and foremost.”Zsolt Szigetvary/EPA, via ShutterstockWhen she was arrested, Griner was returning to Russia to join Jones on their team, UMMC Yekaterinburg, for the playoffs. Griner has starred for the W.N.B.A.’s Phoenix Mercury since 2013 and soon after also joined Yekaterinburg, among a handful of clubs owned by oligarchs who pay top salaries for pride and political reasons. Those clubs are not seen as an option right now because of Griner’s detention and the war in Ukraine.“It’s taken some money off the table for some people,” said Mike Cound, an agent who represents dozens of professional women’s basketball players. “It’s lowered the overall average salaries a little bit, but other countries, especially Turkey, have stepped up, upped their money because they realize they can get players they didn’t previously have access to.”What to Know About the Brittney Griner CaseCard 1 of 4What to Know About the Brittney Griner CaseWhat happened? More

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    W.N.B.A. Adds Charter Flights for the Finals. Here Is Why That Matters.

    Teams usually fly on commercial airlines, but that will change for the W.N.B.A. finals. This could be good news for players’ health, finances and game.Delay after delay. Then, a cancellation. Germy bathrooms. Wrestling with yourself over paying $4 for a small bag of Skittles. Forgetting your headphones and wanting to cry. Now, the power plug at your seat is not working, and the people sitting next to you on the airplane won’t stop coughing. Do they have Covid?Anyone who flies often knows these pains, and W.N.B.A. players have to deal with all of this, too. W.N.B.A. players — they’re just like us, flying on commercial airlines. But why?The league, founded in 1996 and in its 26th season, said there was a simple reason players weren’t permitted to fly by charter plane: Unlike the N.B.A. — a multibillion-dollar operation entering its 77th season that flies its players by charter — the W.N.B.A. said there wasn’t enough money to pay for it. W.N.B.A. Commissioner Cathy Engelbert has said it would cost more than $20 million to fly all of its 12 teams by charter instead of on commercial airlines for a full season.“We’re hoping in a few years, as we get more viewers to the game, we get more sponsors, we get better media deals, that that would be something we could afford,” Engelbert said in a recent interview. But she also said that she wouldn’t “jeopardize the financial health of the league” to fly players by charter.The W.N.B.A.’s finances are more precarious than those of other leagues, but it recently raised $75 million from investors such as Nike and Condoleezza Rice, the former secretary of state. Still, that’s a drop in the bucket compared with leagues like the N.H.L., which was projected to bring in $5 billion in revenue. N.B.A. Commissioner Adam Silver said his league had more than $10 billion in revenue for the 2021-22 season. The W.N.B.A. has declined to disclose its annual revenue.Before the W.N.B.A. All-Star Game on Sunday, Engelbert announced that the league would cover charter flights for teams during the finals. The league has occasionally covered charter travel for teams on tight schedules during the playoffs, but its collective-bargaining agreement with the players’ union prohibits teams from chartering flights themselves. The W.N.B.A. fined the Liberty $500,000 for secretly traveling to several games by charter last season.W.N.B.A. players have publicly alluded to how their travel affects their preparedness for game day. But what can frequent commercial travel do to the body?To better understand, it’s important to know how players travel while on W.N.B.A. business. The terms of the collective-bargaining agreement state that teams are allowed to book players in premium economy seating “or similar enhanced coach fare.” While a handful of U.S. airlines offer true premium economy seats, they’re primarily available on international flights and include perks like amenity kits that are not offered on domestic routes. On domestic routes, carriers including American Airlines and Delta Air Lines do offer seats with extra legroom.For a player headed to, or from, a game, Delta’s and American’s seats with extra legroom can be a golden ticket. These tickets often offer a more comfortable flying experience than economy: more legroom, a seat closer to the exit and complimentary drinks and snacks.For instance, American Airlines flies its Boeing 787-800 jet — a wide-body plane with more than 230 seats — between cities like Chicago and Los Angeles. American offers premium economy seats with pitch — the distance between a seat and the same point on the seat in front of it — of 38 inches and main-cabin extra seats with pitches between 35 and 36 inches. In comparison, main-cabin seats on the 787 have just 31 inches of pitch. On a United Airlines flight between, say, Newark and Seattle, a route that operates a Boeing 737-900 jet, an Economy Plus traveler can expect between three and four more inches of legroom than a regular economy traveler.Players can upgrade their seats on their own, but they’re on the hook for the difference in cost or airline miles. Los Angeles Sparks center Liz Cambage, who is 6-foot-9, slammed the league on Twitter for its upgrade policy in February, saying, “Yall think imma spend another season upgrading my seat on a flight to get to games out of my own pocket.”Seattle Storm guard Sue Bird autographed the shirt of a fan after the Storm arrived at a Seattle airport after winning the W.N.B.A. championship in September 2018.Ken Lambert/The Seattle Times, via Associated PressJetBlue and the so-called Big 3 airlines — American, United and Delta — offer business or first-class lie-flat seats on some transcontinental routes. Some, like American, offer lie-flat products — seats that recline into a full bed — on shorter routes, such as New York to Miami. And on American flights longer than 900 miles, premium passengers receive an in-flight meal.The W.N.B.A.’s travel policy raises questions about the players’ fitness for game days and the impact that travel can have on the body. But the cost for these premium products can be steep. Travelers without enough miles — or a complimentary upgrade — can expect to pay, in some cases, hundreds of dollars or thousands of miles for a seat upgrade.Such prices can be prohibitive for average W.N.B.A. players, whose minimum salaries start at around $60,000 for the 2022 season.“The union asked for certain things,” Engelbert said, “and the players asked for more pay. They didn’t ask for first-class or charter travel. They asked for more pay.”Earlier this year, Terri Jackson, the executive director of the players’ union, said the players had many goals going into contract negotiations and did not prioritize full-season charters, though they do hope to be able to travel that way eventually.“We didn’t go into negotiations to break the bank,” she said. “We care too much about this league. But we want to be supported.”Experts have also raised concerns about the impacts of commercial travel during the coronavirus pandemic.A federal judge in mid-April struck down the federal mandate requiring face masks on public transportation, including trains and airports. Now, it’s up to individual travelers to decide. Air travel has nearly reached prepandemic figures, with more than 2 million travelers passing through airport security checkpoints each day, according to government figures. More than 2.4 million passengers passed through security checkpoints on Sunday — one of the busiest days since the start of the pandemic.Some players, such as Seattle’s Breanna Stewart and Washington’s Natasha Cloud, have tweeted about the risks of flying commercial during the pandemic while trying not to catch the coronavirus, which would cause them to miss games.However, it’s important to note that any form of travel — commercial or private — can lead to a positive coronavirus test. The Centers for Disease Control and Prevention still recommends that travelers wear a face mask on airplanes and in airports. And leagues that do fly their players by charter have not been spared from outbreaks. Virtually every major league has had players enter health and safety protocols. The N.H.L. had to pause its season in December amid an uptick in positive cases among players caused by the Omicron variant. The N.B.A. in December also postponed several games after an outbreak across the league.With any commercial travel, there’s the risk of flight delays, cancellations and being rerouted or having to move around in-flight. But an uptick in summer travel and ongoing staffing shortages have made air travel more frustrating as the W.N.B.A. pushes through its season.More than 6,200 flights were delayed within, into or out of the United States on Sunday, and more than 2,000 flights were canceled altogether, according to the website FlightAware.com, which tracks airline delays and cancellations. And unlike with charter jets, which frequently are nonstop, W.N.B.A. players may need to connect at other airports before reaching their final destination.In recent years, travel delays caused by layovers or flight cancellations have hampered the league. A 2018 game between the Las Vegas Aces and the Washington Mystics had to be forfeited after the Aces spent more than a day in transit delays to get to the game.That travel stress, said Dr. Ida Bergstrom, an internal medicine doctor at Farragut Medical and Travel Care, a travel health clinic in Washington, D.C., can be taxing on athletes expected to compete at high levels once they land.“If you’re traveling for 24 to 36 hours for business and flights get delayed, or you’re in the middle of nowhere, and you’re expected to perform not only mentally but physically — that’s really tough,” she said.And more travel is on the way: On Sunday, Engelbert said that the season would increase to 40 games next season from 36 this year. It’s part of an effort to generate more revenue for the league, which could help fund charters down the line. But in the meantime, the players will still be winding their way through airports, just like us.“You, physically, are not going to be able to perform as well if you don’t have an opportunity to rest and regroup,” Dr. Bergstrom said. More

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    Brittney Griner’s Supporters Hold Steady After Guilty Plea

    Griner, the W.N.B.A. star, pleaded guilty to drug charges in Russia on Thursday. But her supporters are still determined to fight to bring her home.For the first time in a while, Terri Jackson, the executive director of the W.N.B.A. players’ union, felt hopeful about Brittney Griner.Griner’s wife, Cherelle Griner, had spoken on the phone with President Biden and Vice President Kamala Harris on Wednesday morning. That evening, Jackson attended a rally to support Brittney Griner at the Footprint Center arena in Phoenix. It had been hosted by the Phoenix Mercury and Representative Greg Stanton, Democrat of Arizona, with hundreds of Griner’s supporters on hand.“It was emotional, it was a celebration, it was a renewed hope and renewed spirit,” Jackson said. “And yet, we are very mindful that we are not near the end.”If the American basketball star is convicted, she could face up to 10 years in a Russian penal colony.Alexander Zemlianichenko/Associated PressJackson spoke Thursday afternoon, hours after Brittney Griner pleaded guilty to drug charges in a court near Moscow. Griner, the star Mercury center, has been detained in Russia since Feb. 17, accused of having hashish oil in her luggage at a Russian airport. Her trial on the drug charges began on July 1. But despite her guilty plea on Thursday, the support she has received from her representatives, friends, family, teammates and others has not waned.“I think it made us more resolved to demonstrate our support for her and to recognize that Russia’s process is its own,” Jackson said. “It’s nothing like ours. And yet try to stay hopeful that there’s some forward progress to getting her home.”Griner’s agent, Lindsay Kagawa Colas, called Griner a “model of courage” in a statement on Twitter on Thursday.“BG’s service as an Olympian and global sport ambassador, caring for those most in need, has always distinguished her; but BG is also a human being whose family misses her,” Kagawa Colas said. “She deserves our compassion, understanding, love and support.”Representative Colin Allred, Democrat of Texas, who has been working to secure Griner’s release, urged caution in reacting to her guilty plea, calling her prosecution a “sham trial” on Twitter.“Remember that we should not draw any serious conclusions from this and that she was wrongfully detained in the first place,” Allred said.The rally for Brittney Griner on Wednesday. Many fans have been vocal in their support since Griner was detained in February.Christian Petersen/Getty ImagesW.N.B.A. Commissioner Cathy Engelbert released a statement Thursday afternoon.“Brittney Griner remains wrongfully detained in Russia, and nothing that happened today changes that 140 days later,” Engelbert said. She added: “She has the wholehearted and unconditional support of the entire W.N.B.A. and N.B.A. family, who eagerly await her safe return.”The U.S. State Department first announced that Griner had been classified as “wrongfully detained” in May and said it would look to negotiate her release regardless of the result of her trial.On Thursday, a Russian diplomat suggested to reporters in Moscow that the public clamor about Griner’s release — which he attributed to the Biden administration — was detrimental to getting a deal done.Griner’s supporters, though, have long believed that calling public attention to her situation was necessary to get the attention of the Biden administration. After the State Department classified Griner as wrongfully detained, her closest supporters began to feel comfortable drawing attention to her detention. Many fans have been vocal since February.Starting in early May, Kagawa Colas joined with Griner’s family, the W.N.B.A. and its players’ union and the Mercury to start an advocacy campaign with the hashtag #WeAreBG. Several W.N.B.A. and N.B.A. players began speaking out about Griner’s situation. The N.B.A.’s Boston Celtics wore T-shirts that said #WeAreBG during one N.B.A. finals practice.In June, Kagawa Colas coordinated with dozens of organizations that represent people of color, women and members of the L.G.B.T.Q. community to send a letter to Biden and Harris urging them to make a deal to bring Griner home.On Thursday, the W.N.B.A. players’ union released a statement that positioned the organization alongside those groups.“The administration needs to know that this powerful collective is behind them and supports whatever needs to be done to get B.G., Paul Whelan and other detained U.S. nationals home right away,” the statement read.Whelan is a former U.S. Marine who has been detained in Russia since 2018. He was convicted of espionage in a Russian court in 2020.A mural showing Brittney Griner (42) at the Footprint Center arena in Phoenix. W.N.B.A. teams have worn T-shirts with the No. 42 during the season to show their support.Christian Petersen/Getty ImagesThis weekend, the W.N.B.A. will host its All-Star Game and other competitions in Chicago. They are an annual celebration of the league’s best players, and Griner has been selected as an All-Star seven times. The league named her as an honorary starter for the All-Star Game on Sunday.“Sends a very, very strong message from the league recognizing that we are missing not just one of the game’s biggest, brightest stars but an individual who is just very important to us outside of this game,” Jackson said.Before the game, the Rev. Al Sharpton announced he would hold a news conference on Friday in Chicago with Cherelle Griner, Jackson and Los Angeles Sparks forward Nneka Ogwumike, who is the president of the players’ union.“Brittney has admitted to making a mistake, and I hope the Russian authorities recognize that humbling act and respond with compassion,” Sharpton said in a statement. “She is in the fight of her life right now, which is why we’ll be in Chicago to show our support for Brittney and for the administration and their efforts to bring her home as soon as possible. We must all continue to pray she finds strength through this challenging time.”The W.N.B.A. players’ union sometimes calls its membership The 144 — a reference to the 12 players on each of the 12 teams in the league. Jackson noted that the All-Star Game would take place on the 143rd day of Griner’s detention.“It reminds us all — at least those of us who have engaged in this frustrating process of counting the days — it reminds us that we are not The 144 without Brittney Griner,” Jackson said. She added: “The symbolism of that is not lost on any one of us.” More

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    Why Brittney Griner Could Be the Last American Basketball Star in Russia

    The atrocities of the war in Ukraine and Griner’s detention in Russia on drug charges could cut off a lucrative pipeline for women’s basketball players.Mike Cound had decided on a figure — a reasonable salary request, he said — for a client who wanted to play for UMMC Yekaterinburg, a professional women’s basketball team in Russia. As an experienced sports agent, that was what he was supposed to do.But when he doubled the request on a whim, the team accepted without hesitation. And when another client injured her knee and could not play, the team paid her anyway. For yet another client, UMMC Yekaterinburg offered more than triple the amount she could make in the W.N.B.A. in the United States — if she would agree to play only in Russia.None of that was normal. But UMMC Yekaterinburg was not like any other team.“There’s nothing like it in sports,” Cound said. “The Yankees, maybe, in the old days with George Steinbrenner, when they would pay four times as much as somebody else.”That type of spending and largess, fed by the Russian oligarchs who own teams for pride and political reasons, has drawn many W.N.B.A. players over the years to a country they barely know, thousands of miles from home, for a financial bounty generally unavailable in the United States.But those days may be over. Against the backdrop of the war in Ukraine, Russia’s detention of the W.N.B.A. star Brittney Griner on drug charges and increasing pressure from the W.N.B.A. to limit overseas play have forced an overdue reconsideration of the ethical and financial implications of playing basketball in Russia.Griner, a center for the Phoenix Mercury who was in Russia to play for UMMC Yekaterinburg when she was detained in February, was reportedly earning at least $1 million from the team — far more than the W.N.B.A.’s maximum base salary of about $230,000. Similar paydays have lured other big-name stars, like Diana Taurasi and Breanna Stewart.UMMC Yekaterinburg celebrated winning the EuroLeague Women in 2021.Murad Sezer/ReutersBut Griner’s detention, the atrocities of the war and related economic sanctions have heightened the scrutiny of associating with Russian businesses — including its basketball teams. The State Department on Tuesday said that Griner had been “wrongfully detained” and that its officials were working to have her released. Griner could be the last American basketball star to play professionally in Russia, fracturing a lucrative pipeline that a list of renowned players has tapped for a generation.“If you’ve got your daughter you’re entrusting with me and listening to my counsel,” Cound said, “I do not see where I can look you in the face and say, ‘Yeah, this is a good idea,’ if Vladimir Putin is still in charge.”‘We can get the best’As the Mercury prepare for the 2022 W.N.B.A. season, which begins Friday, Griner remains in custody with other women in Russia, where she has gone to play basketball since 2015.In February, Russian customs officials accused Griner of carrying vape cartridges with hashish oil in her luggage at an airport near Moscow. If Griner is convicted, she can face up to 10 years in prison. American officials have long accused Russia of detaining people on trumped-up charges.In March, a Russian court extended Griner’s time in custody until at least May 19. That hearing did not deal with the merits of the case. The State Department has not explained why or how its officials determined that her detention was wrongful.In March, Lisa Leslie, the Hall of Fame player, said on the “I Am Athlete” podcast that she and others in the W.N.B.A. community were told not to make a “big fuss” over Griner’s detention for fear of inflaming tensions with Russia. The State Department’s statement on Tuesday was the most significant public acknowledgment of Griner’s situation by the U.S. government.Some W.N.B.A. players and fans have been vocal, using a #FreeBrittney hashtag on social media to plead for intervention. But most, like Taurasi, Griner’s Mercury teammate, have said little as part of a strategy of quiet diplomacy.A fan showed his support for Griner during a men’s basketball game between Iowa State and Baylor in March. (Griner won a national title with Baylor in 2012.)LM Otero/Associated Press“I spent 10 years there, so I know the way things work,” said Taurasi, who has played for Russian teams and is the leading scorer in W.N.B.A. history. “It’s delicate.”UMMC Yekaterinburg paid Taurasi a reported $1.5 million to skip the 2015 W.N.B.A. season and play only in Russia.“It was a very personal choice,” Taurasi told The New York Times at the time. “My agent said it would be financially irresponsible not to do it.”UMMC Yekaterinburg, based in the city of the same name and roughly a two-hour flight from Moscow, is controlled by the oligarch Iskander Makhmudov and his business partner, Andrei Kozitsyn. Makhmudov and Kozitsyn head Ural Mining and Metallurgical Company, which mines commodities like copper, zinc, coal, gold and silver, and is one of Russia’s top producers.They were part of a wave of oligarchs who amassed their wealth after the collapse of the Soviet Union by investing in industries like gas, oil and precious metals. Following Putin’s ascent, oligarchs like Roman Abramovich, Alisher Usmanov and Mikhail Prokhorov bought into prominent sports franchises, like the soccer teams Chelsea and Arsenal F.C. and the N.B.A.’s Nets.While some owners had legitimate reasons for investing in sports, others who funded or purchased teams were doing so at least in part to seem more legitimate to American and British authorities, according to Karen Greenaway, a retired F.B.I. agent who investigated international corruption and spent a part of her career in the former Soviet Union. Makhmudov has been linked to criminal activity and has business associations with other oligarchs tied to organized crime in Russia, according to civil suits lodged in the United States and the United Kingdom by competitors and law enforcement officials.Makhmudov was accused of being involved in a scheme to take over the Russian aluminum industry, according to a civil case filed in New York in 2000. In it, Makhmudov and two other oligarchs, Oleg Deripaska and Michael Cherney, were accused of a racketeering scheme which involved fraud, bribery and attempted murder. They contested the allegations, and the case was dismissed in the United States because the judge consented to move it to Russia.“Organized crime was making the money, and Makhmudov and Deripaska were investing the money,” Greenaway said. Several attempts to reach Makhmudov and Kozitsyn for this article were unsuccessful.Proceeds from mining helped Makhmudov and Kozitsyn invest in women’s basketball and other sports in Russia, like martial arts and table tennis.Andrei Kozitsyn at a news conference in 2014.Maxim Shemetov/ReutersAnother former F.B.I. agent, who spoke on condition of anonymity because his current employer had barred him from speaking publicly, said oligarchs want to be associated with high-profile legitimate businesses like sports teams to make it more difficult for Putin to severely punish them without anyone noticing. Making too much money outside Russia could upset Putin, the agent said, as could seeming to interfere with his political agenda. “When oligarchs have stepped into the fray, then he comes after you full guns ablazing,” the agent said.Brendan Dwyer, an associate professor and a director at the Center for Sport Leadership at Virginia Commonwealth University, said interest in Russian women’s basketball is related to Putin’s desire that Russia be viewed as a worldwide sports powerhouse.“Really, it’s an opportunity for the oligarchs to draw the best international talent to the country and raise awareness for the sport,” Dwyer said, noting Putin’s background in judo. “But I think the ultimate goal is to showcase: ‘Listen, we have the best athletes in the world. We are the best country in the world. We can get the best to come here.’”‘More than the whole budget of the next team’Yekaterinburg sits on an eastern slope of the Ural Mountains, close to Russia’s border with Kazakhstan, and is a city where the profits of the country’s mining and metallurgical industries pool. The city gained infamy in 1918 when Czar Nicholas II, Russia’s last czar, was killed along with his family by Bolshevik revolutionaries during the Russian Revolution.The Russian Basketball Federation governs several men’s and women’s basketball leagues, including the women’s Premier League with about a dozen teams. UMMC Yekaterinburg has dominated the Premier League, where most of the teams are bankrolled by government municipalities. Makhmudov lists the team on his website among his charitable endeavors.“There’s this vision that this is happening all over Russia,” Cound said. “No, no. It’s this team. You probably have three players on Yekat that’s more than the whole budget of the next team down.”Right before UMMC Yekaterinburg’s run of sustained dominance began in 2008, Taurasi and Sue Bird, two of the world’s most famous women’s basketball players, won several EuroLeague championships for Spartak Moscow. In 2006, the average W.N.B.A. salary was only $47,000 a year, with the league maximum at $91,000 for veterans.In Russia, Bird and Taurasi were treated like celebrities. Shabtai Kalmanovich, Spartak Moscow’s owner, lavished players with high salaries, cash bonuses and gifts.Iskander Makhmudov, the president of Ural Mining and Metallurgical Company, in 2014.Dmitry Dukhanin/Agence France-Presse — Getty ImagesKalmanovich once told ESPN that he lost millions every season. The team paid to have its games broadcast in Russia and did not charge fans to attend, hoping to first get spectators invested in the sport before charging admission.He told Sports Illustrated in 2008 that “you need to have a big heart” and to “be something between a fanatic and a patriot” to invest in women’s basketball. But for the very rich, like Kalmanovich, that was often enough incentive.“If you understand that you can’t eat breakfast twice, and you can wear only one tie at a time, there might as well be something else,” he said.What to Know About Brittney Griner’s Detention in RussiaCard 1 of 5What happened? More

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    The WNBA’s $20 Million Debate Over Charter Flights

    Secret charter flights cost the Liberty a big fine, but players say they deserve them — and need them to be healthy. The league says they’re too expensive for now.The W.N.B.A. said charter flights were too expensive. The players said they did not have to be. The W.N.B.A. commissioner said she wanted them more than anyone. The players said that when they asked for them just two years ago, it felt like the answer was “a hard no.”Now, charter flights for players seem to be closer to a maybe. But that movement has come at a cost — a $500,000 fine for the Liberty, and a bruising of the league’s public image as fans, players and those attuned to drama question whether the W.N.B.A. is doing right by its players.And the cost for the flights? W.N.B.A. Commissioner Cathy Engelbert said the league had estimated that it would cost more than $20 million for all 12 teams to fly by charter instead of commercial airlines for a full season, not accounting for the recent surge in fuel costs and variables such as routes. She has maintained that the league does not have enough revenue to cover the costs. Teams typically play more than 30 games, with half on the road.The players’ union said that it did not have a cost estimate, but that a change in travel accommodations was long overdue.“The league is young, but it’s old enough,” said Terri Jackson, the union’s executive director. “We can figure this out.”An article in Sports Illustrated on Tuesday revealed that the W.N.B.A. had fined the Liberty $500,000 in the fall for secretly using charter flights to travel to some games during the 2021 season. The collective bargaining agreement with the players’ union allows for premium economy seats, such as Comfort Plus from Delta, but charter flights are not allowed and their provision is considered an unfair competitive advantage. The league confirmed to The New York Times that the Liberty had been fined $500,000 for “multiple violations of league rules,” including taking eight charter flights toward the end of the regular season, sending players on a trip to Napa, Calif., and making unspecified “public comments about items that are collectively bargained.”The Liberty declined to comment. In October, Joe Tsai, who owns the Liberty with his wife, Clara Wu Tsai, tweeted about charter flights as an issue of “equity for women athletes.”The Liberty, owned by Joe Tsai, were fined $500,000 for eight charter flights and a trip to Napa, Calif., during the 2021 season.Corey Sipkin/Associated PressEngelbert said that she wanted players to have charter flights, but that until that was possible, the collective bargaining agreement had to be enforced and the fine “had to be big enough” to serve as a deterrent. She said Sports Illustrated’s report that the league had suggested a $1 million fine was “inaccurate,” but a spokesman for the magazine said it stood behind its reporting.The sentiment on social media this week has been largely against the league, including from players who are not on the Liberty.“We deserve nice things,” guard Lexie Brown, who won a championship with the Chicago Sky last season, posted on Twitter on Wednesday. A week earlier, Brown tweeted “the wnba” in response to a question about what was holding the league back.“What a joke,” Liberty guard Sabrina Ionescu posted on Twitter with three crying-laughing emojis, in response to a tweet about the Sports Illustrated article.Josh Hart, who plays for the Portland Trail Blazers of the N.B.A., tweeted “This is trash and @WNBA yall got to get better.”Part of the blowback came in response to the assertion by Sports Illustrated that in September, team owners did not support an “unofficial proposal” from the Liberty to make charter flights the default. According to the article, “the Liberty said they’d found a way to get it comped for everyone in the league for three years,” but some owners were worried the players would get used to the flights and want them permanently.But the league was quoted in the article as saying that the Liberty did not make a proposal for the owners to consider, and, in an interview with The Times, Engelbert said a formal proposal “never happened.” She added that if such a proposal were to come, “it would be supported.”“This is a good thing that we have ownership groups that really care, that are investing and are having really good debates,” she said.Whether or not the team owners want charters, the players do. And, in a twist from even five or 10 years ago, they appear to have broad public support as female athletes speak up for themselves and women’s sports get more media attention. For some, the push for charters is about offering accommodations befitting professional athletes — “nice things,” as Brown said. But Jackson said it was mainly about players’ health and safety.“Their bodies are their craft,” Jackson said. They need time to rest, leg room because they are tall and access to nutritious meals to perform at a high level, she said. All of that is compromised by spending hours in airports traveling commercially, sitting in cramped seats and not having proper snacks, she said.It was worse just a few years ago, before the 2020 collective bargaining agreement went into effect with an allotment for upgraded seats. Liz Cambage, a four-time All-Star who is listed at 6-foot-8, tweeted last month that she had paid “out of my own pocket” to upgrade her seats. And yet, even now, players can find themselves stuck in coach.Jackson said teams and the league had blamed overwhelmed staff members struggling to arrange travel and airlines that won’t allow large groups to book upgraded or exit row seats. Bringing the complaints to the league has helped — “Some teams got it together,” Jackson said — but she said the next step would be to file a grievance. The union did not do so last season, but upgraded travel will be a “point of emphasis” this coming season, she said. The league said it was “made aware” of complaints last season and will be auditing teams this season “to assure full compliance.”How soon players can upgrade to charter flights — without teams incurring fines — is unclear because of the players’ and league’s conflicting views on how to pay for them, and when. Engelbert said the $20 million-plus price tag for full-season charters makes it unlikely that a sponsor will pick up the tab, though the league is open to that and the Liberty and other teams are exploring options.“I don’t want to do things that jeopardize the financial health of the league,” she said, adding, “We are trying to build revenue and financial models that support better things for the players in the long term, but this is not something that we can afford today.”Engelbert would not disclose the W.N.B.A.’s revenue or if any teams were profitable, but she said the league was valued at $475 million and at more than $1 billion with the 12 teams included. Last month, the league announced that it had raised $75 million from a group of investors, including Condoleezza Rice and Joe and Clara Wu Tsai. The league had been owned in a 50-50 split with the N.B.A., which founded the W.N.B.A. in 1996. Now the ownership split is 42.1 percent each for the W.N.B.A. and N.B.A. and 15.8 percent for the new investors, who do not have voting rights, as first reported by Sports Illustrated and confirmed by The Times.W.N.B.A. Commissioner Cathy Engelbert said she hoped the league would be able to have full-season charters eventually, but that was “not something that we can afford today.”Ethan Miller/Getty ImagesIn an interview with The Times last month, Engelbert said that the new money would not be used for charter flights but for marketing and upgrading the league’s digital products, such as its website and streaming service. The marketing efforts could generate additional revenue that might then enable the league to pay for flights in the future, she said.Jackson said even small changes to the flight rules now could have a big impact. When the union was negotiating travel accommodations for its contract, it didn’t start by asking for full-season charters, she said.“We didn’t go into negotiations to break the bank,” she said. “We care too much about this league. But we want to be supported. The players want to be supported and valued, not taken advantage of.”In addition to having sponsors cover some, if not all, of the cost of charters, Jackson said the union was open to discussing using charters for back-to-back games and the postseason — which Engelbert has permitted under special circumstances — and setting a maximum number of flights that teams could use per season and letting them decide when and whether to use them.“There are ways to do this,” Jackson said. “This is not an all-or-nothing.” More

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    W.N.B.A. Raises $75 Million With Hopes of Business Model Revamp

    Cathy Engelbert, the league’s commissioner, said the investment could help fund marketing, improve digital products and fan outreach to increase revenue.The W.N.B.A. has raised $75 million from more than two dozen investors in a bid to revamp its business model as players call for expansion, higher salaries and better benefits.The funding includes investments from Nike, Condoleezza Rice, Laurene Powell Jobs, Pau Gasol, N.B.A. and W.N.B.A. team owners, and other sports and business figures.“We’re going to take a huge step forward in transforming the league and getting us an economic model that is worthy of players on the court,” W.N.B.A. Commissioner Cathy Engelbert said in an interview.This was the first time that the W.N.B.A. raised money from investors. The league, which was founded by the N.B.A. in 1996, held its first season in 1997. Financial struggles have been a constant, and stark disparities in revenue, media attention and player pay distinguish the women’s league from the N.B.A. The W.N.B.A. is betting that with the right investments it can generate enough interest in its players to create a sustainable business model.“Part of it is exposure,” Engelbert said. “It’s like pushing a boulder up a hill.”The W.N.B.A. is currently owned half by the 30 N.B.A. teams, and half by the 12 W.N.B.A. teams. Ownership on both sides will be diluted as part of the deal. Engelbert declined to disclose the size of the stake the new investors are taking in the company, the valuation of the deal or the league’s annual revenue.The league has no current plans to raise further money but would consider doing so if it is “successful with deploying this capital for sustainable growth in a few years,” Engelbert said.The league is open to ideas from the players’ union about how to use the new money, she added, but it plans to prioritize marketing and improving its digital products, including its website, app and league pass, which allows fans to watch games that are out of market and not on national television.Revenue from these efforts could then be used to fund key requests from players, such as chartered flights, Engelbert said. Unlike in the N.B.A., where team members travel on private flights, W.N.B.A. players fly commercially. It’s long been a sore issue for players; on Tuesday, Elizabeth Cambage, a four-time All-Star, wrote on Twitter about having to pay “out of my own pocket” to upgrade her seats on flights to games.When asked about Cambage’s Twitter post, Engelbert said: “People get emotional. People tweet things. We all want the best travel conditions for our players. But the reason why it’s there for the men’s league is because they get these big valuations. They get media rights of their assets.”The W.N.B.A. began to raise money in January 2020, after it signed a new collective bargaining agreement with its players, though the latest fund-raising had been sidelined by the coronavirus pandemic. (The goal shifted to “let’s make sure we survive,” Engelbert said.) As the year edged closer to 2021, the league began to see “some growth” in sponsorship revenue and social media engagement — and began to try again.Investors, flush with capital, have increasingly parked their money in sports teams and leagues, which have in turn looked to outside funds to stem the losses from the pandemic. Streaming wars have created new appetite for sports rights as services look for distinguishing ways to fight for eyeballs. A wave in state legalization of sports betting has created a multibillion-dollar industry.The W.N.B.A.’s new backing could pave the way for any number of investments, spanning sports betting and online virtual experiences, Engelbert said. Top of the list of priorities: “We need more fans,” she said.Engelbert, center, said the capital investment could help the league generate enough revenue to pay for players’ requests, like chartered flights.Norm Hall/Getty ImagesEngelbert said the fan base skews young and female, but the league’s digital strategy to connect with that group has been underfunded. Last year, the W.N.B.A. struck a multiyear deal with Google, which helped sponsor the airing of 25 regular-season games on ABC and ESPN. It also signed a multiyear streaming deal with Amazon Prime and has streamed games on Twitter over the past five seasons. But the league, which holds its season over the summer, is competing with other sports that have more and more prominent TV exposure, such as the N.B.A. playoffs and Major League Baseball.Engelbert said she wanted to “market players into household names” both in the United States and abroad. That could help generate revenue to increase player salaries, which, like chartered flights, have long been a source of friction.The minimum player salary for the 2022 season is about $60,000, and the maximum is $228,094, with a team salary cap of just under $1.4 million. With just 12 roster spots on each of the league’s 12 teams, it can be difficult for even talented players to find a place in the league. But as players call for expansion, with fans eyeing Oakland, Calif., and Toronto for new teams, Engelbert has maintained that the league must increase revenue before it could expand.Other investors include Michael Dell, the founder of Dell Inc., and his wife, Susan; Joe and Clara Tsai, who own the W.N.B.A.’s Liberty and the N.B.A.’s Nets; and Swin Cash, the vice president of basketball operations for the N.B.A.’s New Orleans Pelicans. More