DILETTA LEOTTA’S new TV advert has reportedly been BANNED due to “sexualised content”.
The stunning DAZN host and wife of Loris Karius starred in a commercial for a new shoe for U-Power.
Diletta, 33, is a regular face on TV as she appears on the broadcaster’s coverage of Serie A in her homeland of Italy.
She has also appeared on radio and podcasts during her career.
However, her new advert is set to be seen by fewer people in Italy.
According to Corriere Della Sera, it has been banned because it is believed to “sexualise the gaze of a child”.
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In the advert, Diletta can be seen wearing a short skirt and singing on a stage in front of a young child.
It also featured a number of men in awe at the new show, with one bizarrely rubbing his face.
The report adds that the jury of the Advertising Self-Discipline Institute had ordered the advert to be banned.
It claimed that it breached a rule that regulates the protection of children.
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Last week, the jury ruled that it was conflicting with Article 11 of the Code that states: “Representations of behaviours or attitudes aimed at the sexualisation of children, or of subjects who appear to be such, are prohibited.”
The advert was also criticised by Italian journalist Selvaggia Lucerelli.
They said: “The video opened with a shot from behind of a child under the stage where a singer was performing in a miniskirt that reached her crotch.
“Then moving on to a shot of the child’s face with his gaze upwards and his mouth open in a sort of ecstasy like a vision of the Madonna.
“In practice, it was the first time that a child, who in the advertisement will have a stage age of eight, saw a woman’s underwear.
“I wrote about it in my Instagram stories, finding it sad to represent a minor in such an ambiguous situation to sell a pair of shoes.”
However, U-Power founder Franco Uzzeni has defended the commercial as he pointed to the demand from customers.
He said: “Malice is in the eye of the beholder.
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“But at least we know that our commercial was seen and appreciated given the sales.”
A glimpse inside Diletta’s glamorous life with partner Loris Karius…
Source: Soccer - thesun.co.uk
